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Business services 2013-10-25

Speedy Profits with Car wash

Speed Car Wash, a concept designed and developed by Liv India Group is giving a new definition of car care and detailing services to the community. In a dialogue with Ekta Verma, Jasmeet singh, Country Head, Channel Expansion, Speed Car Wash, talks about the brand’s unique mechanised car cleaning concept where cars get pampered by the latest equipments and also their brand’s determined expansion plans via franchising.

Share with us the USP of your brand.

In automobile industry, the segment of car washing business has been untapped and untouched. Speed Car Wash realised the serious need of a professional car wash service which is lacking in the Indian automobile market. Our technology is recommended worldwide/ vice a versa adopted by us too. It is a unique mechanised car cleaning concept where cars get pampered by the latest equipments including high pressure cleaning machines, spray extraction machines, high powered vacuum cleaners, steam cleaners etc. I would say uniqueness is the USP of Speed Car Wash. Consuming less time and providing a quality wash service of its class.

According to you, what are the driving factors of this industry?

Indian economy is an emerging one where spending power of each individual is increasing gradually. Indian car owners do not have many options for car cleaning and detailing, so they are still bound to take their cars to the road side garages for cleaning services. The car washing business has a handful of competitive advantages. It lacks a dominant national chain. There is severe need for a professional car cleaning organisation which can really provide an ultimate car cleaning experience. So, demand for a professional and reliable cleaning brand is higher than ever and is going to increase further.

Is the future of this industry bright in the years to come?

Very bright. With over 35 million vehicles on road in India, the fifth largest in the world and ever increasing at the rate of 10 per cent every year, the industry is estimated to become third largest by 2025. By 2025 every third car manufactured will be sold in India. Since the number of cars will increase there would be a high demand for car washing business and detailing services also.

What encouraged you to take the franchise route?

After the successful response of our outlet at Ludhiana, we started getting enquiries from neighbouring cities in Punjab. The demand for a professional car wash service was the key which motivated us to franchise thus reaching beyond out territory / limit. The power of franchising is realised through the combination of the contributions from the two participants. The quality services, convenience and cost effective benefits of using Speed Car Wash help our franchisees grow their businesses. We are the business of happy customers.

What kind of franchise opportunity, training and support do you provide to your franchisees?

Speed Car Wash offers Unit Franchise, District Franchise and Master Franchise depending upon the prospects, investment range and level of interest. Speed Car Wash franchisees do not require any prior technical experience to effectively operate a franchise. Our comprehensive initial training program includes engaging, in-depth, informative classes on all technical matters, marketing, operations and technology. The training sessions are conducted by our certified trainers having good experience in the business of car wash. We extend support to our franchisees through Initial and ongoing training programs, marketing/advertising assistance, equipment, technical, web, and operations support will also be provided.

Where do you see your brand in the approaching years?

Currently, Speed Car Wash has 31 outlets in different cities across India. With our aggressive approach we have planned to penetrate into the Indian market covering all the major metro cities and semi metro cities. In a nut shell we plan to set our foot in each and every corner of India.

What all qualities do you look for in a prospective franchisee?

No special technical skills or education is required to become a Speed Car Wash franchisee. All we value is an entrepreneurial spirit and a strong desire to succeed. The prospective franchisee must display an ability to motivate and train people and manage finances as well.

Franchise Facts:

Area

Investment

Breakeven

RoI

Current centres

1000-1500 sq ft

Rs 12 – 15 Lakh

3-4 months

75 %

31

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