'Prevention is better than cure'. Anti-slip solutions brand, Slip Guard works on this concept and is making India safe and injury free with their products. Manish Anand, Director- Business Operations, South Asia for the brand spoke to us on the acceptance of the concept in India and how operating via franchisees is proving to be beneficial for them…
Tell us about the Slip Guard industry in India? Is it well progressing?
Slip GuardTM positions itself as a safer world integrating social responsibilities with the business goal to provide the society with reliable technologies and products. The goal of Slip Guard anti slip solutions is to create a safer environment allowing consumers, operators, employees acquire the measures of happiness as necessary in daily life. The slip & fall accidents occur very often and seriously in daily life. The mortality due to slip and fall accidents increases year by year. The number of injured people due to slip and fall accidents are several tens of times of mortality. A lot of people are facing slip and fall injury every day whether at work or play, slips and falls are humiliating; moreover they are hazardous. Following the rise of consumer awareness, prevailing of Consumer Protection Act, simplification of litigation, the slip and fall related actions are increasing.
What are the opportunities in this industry for investors and franchisees?
Slip GuardTM has world dominated quality, categories and application technologies in terms of anti-slip liquids and degreaser, safety tapes to make tailor production aiming at the requirements of customers. We cherish limited resources, never pollute the earth environment and create the safe and ease living environment for customers with world leading professional technologies. We are offering exclusive city business opportunities so that whatever efforts we make; should be fulfilled by our franchisee.
Do you operate on a franchise model? If yes what are the benefits?
When we entered the Indian market few years back; it was difficult to convince people why they need to use anti-slip products to safeguard them. But we are happy that our awareness and training programs across industries has paid off well. And now since demand is coming even from remote locations of India; we decided that we should franchise our business to fulfill the need of anti-slip since we want to offer end-user a personalised service and cut down supply and application time by responding quickly.
What kind of response have you received?
Since India is a developing economy (like any other developing country) where our focus is just to fulfill basic necessity; people either think less about their safety or they feel that slip & fall on wet/hazardous floors is their destiny. Since most of them do not know that solutions are available to make any surface anti-skid. Time is changing and changing fast. We have seen lot of enquiries in last 18 months and demand has increased more than 250% for anti-slip products from residential, commercial or Industrial sectors.