Incepted in the year 2010, (IDM) has successfully conceptualised, designed and executed the innovative technological updates in training and projects of digital-marketing activities. Yogi Udgire, Director, IDM shares his journey so far...
What kind of business opportunity do you offer to the potential entrepreneurs and where do you foresee it in next five years?
Institute of Digital Marketing (IDM) is the only franchisor that offers 100% written assurance of success for potential entrepreneurs (with written assurance of money back guarantee)
The Digital Marketing industry is growing exponentially in India and the business opportunities are aplenty. IDM aims to be a leading player in the next five years offering premium digital solutions to customers cutting across domains and industries.
As the industry is expanding, at what point of time you thought of expanding via the franchise route?
Exponential requirements from the corporate sector in India and Globally for skilled manpower in Internet and mobile marketing initiated the process. ‘Digital India’ initiative coupled with ‘startup India’ fired up our franchising process. We have understood the dynamics of operations and critical success factors took us on the path of partnership…i.e. franchising. IDM is offering opportunities starting with training & gradually enhancing to projects, products, consulting and skilled manpower outsourcing, depending on growth velocity & momentum in such a way that the franchisee & his entire team experiences growth. Franchisees are our partners in growth in a way that, ownership is shared and rewarded (franchise stock option plans brought first time in India)
Brief us about your entrepreneurial journey so far. Share with us the company’s profile.
The parent company is 18 years young ISO 9000:2008 certified company (Surekh services Pvt Ltd) that manages the marketing & support work. IDM commenced its activities in 2010 and has successfully conceptualised, designed and executed the innovative technological updates in training and projects of digital-marketing activities.
What kind of training and support do you offer to your franchisee?
Online lead generation, IDM provides ongoing support to business partners in the area of sales, marketing, performance, r&d, placements, education delivery and centre management through regular weekly reporting/support online & by way meeting every month/quarter of the team members involved.
Kindly share with us its inception and growth. What is the major growth driver of your brand?
Since 2010 we have grown 120% Y-O-Y
Major Growth Drivers are
∙ Investment – Rs. 4.5 lakh
. Area - 300 to 1200 sq. ft
. Preferred Location – Descent Location (accessible to Students, Professionals & Business owners)
. RoI- 30-50%
∙ Expected break even time – 18 to 30 months
. Current presence- 12 centres in the cities like Thane, Bandra, Dadar, Fort, CBD Belapur and Vashi, Sangli, Jaipur, Pune.