Scent of a rewarding opportunity via franchising
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Retail franchise 2011-05-23

Scent of a rewarding opportunity via franchising

How do I smell, is a major concern of almost everyone across the globe. Everyone wants a scent that leaves a personal mark and makes other think of them. This is what perfume makers are deriving benefits from. Read on to know more about this upcoming fran

By Feature Writer
Scent of a rewarding opportunity via franchising

Aroma of fruits, lavender, jasmine, rose, sandalwood, vanilla and so on are some of the best selling fragrances around the world. Consumers look for long lasting and nice scents that stick to their skin over many deodorants that start fading off and getting stale after sometime. Interestingly, perfumes or top of the line fragrances have always been one of the most popular must have items for the aspiring consumers. Summers are the best time for the players of the perfume/fragrance industry to expand their business. Recently, Perfume Station by York Transnational Limited (a Hong Kong based company), a unique concept of a 100 per cent perfume store announces its foray in franchising. It is one of its kinds in India, which is looking for taking the current numbers of its five stores to 30 by the end of 2011 and 100 by mid 2013.

According to Sandeep Kapoor, CEO, York Transnational Ltd, “Looking at the tremendous response to our first company store in Jodhpur, we decided to expand in other parts of India with this unique concept. We felt that the fastest way to attain our expansion objective was through the franchise route.” Presently, the company is targeting Tier II and III cities for standalone and the metros for our kiosk model as the company’s past experience has proved that the response is much better and faster in tier II and III cities.

Indian Fragrance Industry

Fragrances have always been an inseparable part of consumers’ lives but the concept of branded colognes, body sprays, apparel scents, deodorants and perfumes is relatively new in India. The Indian perfume market worth Rs 300 crore has witnessed astonishing growth with a lot of international players coming to fore such as Christian Dior, Hugo Boss, Calvin Klein, Lancome, Ralph Lauren, Giorgio Armani and Diesel, Prada and so on. Majority of these players operate in India through multi brand outlets, however few have their boutiques and standalone stores as well. Though franchising is still not practiced much by these players yet. Keeping the market trend in mind, experts of the industry speculates a promising growth of almost double the figure in the next two years.

Scentual franchise opportunity and offerings

With the vast collections of unique and elegant perfumes that are used by all classes and masses, the industry is growing at a rapid rate of almost 100 per cent annually. The industry shows immense potential for those who are considering franchise options to enter the sector to get started with a perfume franchise. Players like Perfume Station, which are seeking franchisees to expand its business in India, are operating through two models; standalone shops and kiosks. The company is looking at franchise partners who can afford to invest Rs seven to eight lakh with an area of 200 to 250 sq.ft for the standalone franchise and Rs four to five lakh for the kiosk module, which needs be erected at the super markets/shopping malls which need an area of 100 sq ft. As per Kapoor, “These investment figures include the cost of interiors, inventory of merchandise which has to be kept at the store and the franchise fee.”

Joining hands with a company like Perfume Station leverage you with initial advertising/branding support. Besides this, the company also helps its franchisees in identifying the preferable locations with full sales training to the staff starting from the theoretical aspect of perfumes to closing the sale. According to Kapoor, “Our designing team then does the interior designing of the store so that all stores look the same all over the country to maintain the synergy for the consumers.”

Future outlook

Having seen the enormous gap in this niche segment and the opportunity available, franchising is what the players of the industry need to capture a major share of this rapidly growing industry. The concept offer high returns on investment and franchising avails continuous support from the parent company in terms of business expansion and development (launch of new products) and brand building. The increased visibility of foreign brands in departmental and cosmetic stores coupled with the rising disposable incomes of the consumers is fueling the industry and ensures a bright future for the new entrants (potential franchisees).

With higher disposable incomes and living standards, Indian consumers have begun to splurge with aplomb, to be in sync with the latest trends. In other words, the increasing disposable incomes of the consumers are upgrading them from deodorants to perfumes, thereby fueling the franchise growth.

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amit : 20, Dec 2010 at 11:13 AM
Dear concern kindly brief me that what kind of franchise i take for future
Manoj Khandelwal : 23, Dec 2010 at 10:52 PM
Since last six months, i have been hunting to start up a franchise business that suits me properly in all way.Firstly, i want to make clear that i have my own shop in the heart of ALWAR city of RAJASTHAN.The building consist of G+2 FLOORS alongwith a basement.The area of each floor is 450 sq.ft.The said property is well-furnished with ready electrical fittings etc.Hope, you people will guide me in choosing a right business so that i can come to a conclusion. THANKX.
srinivas : 29, Dec 2010 at 01:38 AM
Iam from Hyderabad and seeking for a franchise busines (preferably Automotive or service sector) which should be operated from office. My investment will be up to 20 lakhs.
shyam.bhagchandani : 10, Jan 2011 at 02:44 AM
i am intrested in franchie in ahmedabad. pleas gide me
B K JAIN : 15, Jan 2011 at 07:56 AM
I am retired person. Iam intrested in consultancy/ service industery franchisee. My investment will be up to 10 lacs.
Vishal W : 02, Apr 2011 at 01:30 AM
Hi, I am from IT background with around 12 years of experience.However, I would like to start some business of my own, preferrably non IT. Please suggest some franchisee with investment need of upto 10 lakhs.Thanks for the help.
dinesh : 21, Apr 2011 at 01:14 AM
I am working currently in a company but now i want 2 start franchise business. Kindly suggest me
pratik jethwa : 21, Apr 2011 at 06:37 AM
Dear concern please help me out for the best franchises.and what kind of franchises i would like to choose for the future, right now i working as accountant & auditor under CA
Suneel bhatt : 26, Apr 2011 at 05:50 AM
Dear concer I Mba finance working as finance manager in the company i want to take franchiseee that suites me kindly guide me i planning to inverst around 2.lacs want to get attached to a brand with good return
manpj : 30, Apr 2011 at 11:31 PM
I am working currently in a company but now i want 2 start franchise business. Kindly suggest me preference school.
Rakesh Kakkar : 01, May 2011 at 01:51 AM
Want to take a franchise. Investment upto 10Lakhs. A sales professional with more than 18 years of experince.
md rizwanullah qureshi : 09, May 2011 at 12:57 AM
i am old tyre business want start a new franchise with good return my investment is near about 2 lac get attached with good brand
manmohan Singh : 10, May 2011 at 02:12 AM
I need a guidance as i am looking for franchisee in New Delhi. is there any option for it
Poojaa : 11, May 2011 at 02:23 AM
Hi,I have a shop in a Residential Locality in Mumbai - Dahisar Its Area is approx 200sq.ft.I wish to start a Franchise Business with very good returns.Please guide and help me. Thanks. Poojaa.
James : 15, May 2011 at 08:15 AM
Hi, I am working currently. Have good experience in Marketing.Need to start something on my own. My investment will be upto 2 Lacs. Need something in Dombivli area.
Rohit Roy : 25, May 2011 at 02:14 PM
Hi, I am a software enginner and want to start my own franchise business in Kolkata. I can invest 3-5 lakhs in the business and ready to buy a retail space ( 100-200 Sq feet). I am interested in food/bevarage business but can look into other business opportunities as well.Please suggest. Thanks!
Murtaza Bearingwala : 29, May 2011 at 04:27 AM
I have got 2500 sq feet shop at prime location M.G Road City Indore M.P. I can invest 10-15 lakhs in the busines and I am interested in Clothing & lifestyle business but can look into other business opportunities as well.Please suggest
n k saxena : 27, Jun 2011 at 06:25 AM
i am in job since last 19 years . Now in coming few years i want to set up my own frenchise prefrebaly in service sector of telcom or food and hospitality in BHOPAL MP.. Investment capacity 30 lakhs ..pls advise for good well known established brand name ...Thanks
kiran Rizal : 02, Jul 2011 at 12:17 PM
Iam from Gangtok and wants to start hospitality business. My investment capacity is 1 crore. Needs guidence in selecting franchise.
sanjay sabharwal : 06, Jul 2011 at 10:56 PM
I have a space of 900sq. ft in residential colony of south delhi. please suggest low budget franchisee business. I am interested in consumer products.
M.D. KHATRI : 07, Jul 2011 at 12:15 AM
I am from Baroda and want to start my own franchise business in Baroda with very good returns.Please guide and help me. My investment capacity is 25 lacs. Needs guidence in selecting franchise.
Sandeep Punj : 19, Sep 2011 at 11:13 AM
Hi, I am working currently. Have good experience in Sales and Training .Need to start something on my own. My investment will be upto 2 Lacs.Kindly suggest some opportunities in Chandigarh ( Skill development in particular )
SHARAD P PURANIK : 04, Oct 2011 at 10:31 PM
AFTER WORKING FOR 20 YEARS IN BANKS, IAM TAKING VRS AND WOULD LIKE TO START own businesss/consultancy prefereably in internet/schools kindly help
varun : 09, Jan 2012 at 12:50 PM
i want to invest upto 3 lakhs in any franchise..........pls suggest me want kind of franchise should i opt which will be beneficial for me
Mehul Patel : 26, Jan 2012 at 12:10 PM
i want to invest upto 8 lakhs in Food franchise..........pls suggest me want kind of franchise should i opt which will be beneficial for me
Rajesh : 20, Feb 2012 at 04:22 PM
I am an NRI but now returned for good and planning to own a franchisee. I have 20 years experience in the oil & gas, petrochemical, chemical field. I am a B.Tech, M.B.A. \r\nPlease guide me with the right franchisee to start in Kochi, Kottayam, Pala in Kerala.
avanish pathak : 13, Mar 2012 at 12:07 AM
hiiii i am avanish right now i am pursuing mba from mumbai,i want to take franchise of food or cloths industry,s .my initial investment is 18-20 lacks plz suggest...
newbie : 16, Mar 2012 at 01:30 PM
Hey , have you got it started?
Das : 16, Nov 2012 at 02:23 PM
R.L.SUDHARSAN : 23, May 2015 at 08:36 AM
Interesting useful for everyone
Sunil jain : 23, May 2015 at 01:17 PM
Its very good beginning in Indias\' ancient therapy through nature sources.
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