Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Food and Beverage 2010-07-26

Scaling heights through QSR

By Feature Writer
Scaling heights through QSR

Quick Service Restaurant (QSR) format is increasingly addressing the rising demand of varied food services in India. Kaati Zone is a newly developing Indian brand that plans to make a significant impact in this space. In an interview, Kiran Nadkarni, CEO, Kaati Zone shares the expansion and future plans of the company.

Ramanjit Kaur: Brief us about the inception of Kaati Zone.

Kiran Nadkarni (KN): We started the company in 2004. The idea was to build a brand in Quick Service Restaurant chain and take the brand not just across the country but beyond Indian territory as well. We started the concept in Bengaluru and operated the business there for almost six years and introduced the necessary elements required to scale-up the business.

RK:  When did the company start franchising? From where did you get the inspiration to take the franchise route?

KN: We took the franchise route in 2010 to expand the presence of our brand across the nation. We opted franchising as it is the best way to expand a QSR business across multiple geographies. Moreover, through franchising, we can leverage the local knowledge and management to run a restaurant.

RK: What is the USP of your business and franchise system?

KN: Our business is one of those few concepts in Indian food in QSR format, which are scalable at national and international level. For an aspirant, association with our brand can be very beneficial as we have better access to various cities in metros and remote areas than any other brand in this format. Besides this, the investment to take up our franchise is low, which offers an opportunity to set up a business with attractive paybacks.

RK: How many franchisees do you have at present? What are your future plans to expand the business?

KN: At present, there are two franchisees in Bengaluru. Two more franchised outlets are in pipeline that will be operationalised in the next three month in Hyderabad and Chennai. Besides this, we aim to have around 100 franchised outlets in the next three years.

RK: What are the eligibility criteria for selecting the franchisees?

KN: We look for aspiring entrepreneurs with sound local knowledge and a good location. Apart from this, entrepreneurs with experience in the F&B industry and expertise in managing a business are preferred though not mandatory. The franchisee must be able to invest around six to seven lakh rupees to set up a kiosk, while for starting a franchised outlet; s/he needs to invest Rs 25 lakh.

RK: What kind of support and services do you offer to your franchisees?

KN: We offer our franchisees with all the support and training that are required to set up a franchised business. We provide support in terms of selecting the location, setting up the restaurant or kiosk, training the franchisee and staff and giving them all the standard operating procedures to run the business smoothly and profitably.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Education Supplies
    About Us: Anu English Academy TM is an English Academy and..
    Locations looking for expansion Uttar pradesh
    Establishment year 2004
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar pradesh
  • About Us: Kharya’s Brijwasi sweetshop cum restaurant chain started with an..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Universities (including Overseas Franchises)
    About Us: TASA Asia provides Personalized Study Abroad & Vocations Abroad..
    Locations looking for expansion Maharashtra
    Establishment year 1990
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Building & Construction Material
    About Us: It’s a matter of immense pleasure for me to..
    Locations looking for expansion Haryana
    Establishment year 1998
    Franchising Launch Date 2010
    Investment size
    Space required 300
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Bahadurarh Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads