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Role of PR in franchise business

To promote your franchise business and to increase franchisee opportunities, public relations is the best available marketing tool.

By Ramanjit Kaur Feature Writer

Public Relations is widely known as PR. It is a multi-faceted discipline, which is used as a marketing tool to promote and create awareness of your brand. The prospect seeking attention may be an individual, an institution, a political party or a business house. So when you have decided to do franchising, it is important to reach out to a spectrum of audience and aspiring entrepreneurs about your franchise business.

As a franchisor, you may have to hire a PR agency that would build up and execute your franchise business plan in an effective way. Public relations should constitute a key component in your marketing mix. Srinivasan Sudarshan, Owner, Prognosis PR says, “The aim of a PR agency is to popularise the brand by ensuring its presence and enhancing its global lineage.” It is essential to develop effective PR strategies, which is not possible without a good PR professional.

Prepare PR plan

When you start offering franchise, you may have to take into consideration many key points. Primarily, project your business as the paramount franchise opportunity by emphasising on its finest prospects. This is what your PR professional is going to do for you. He would take care of all your publicity needs and advise you the right strategies to be adopted from time to time. He is going to draw a blue print of your PR programme and suggest you about the mode of media to be adopted and features of  business to be projected, and how often?. Let us discuss in detail.

Press Release:

The PR agency is entrusted to write the press release, which introduces the profile of the business and its prospects through media to a wide variety of audience and prospective investors. A PR professional has the knack to make full use of the traditional 5Ws and 1H (who, what, when, where, why and how) which is an essential aspect of the press release.

Whom to contact and where to send

As a franchisor, you may not have the list of contact details of journalists and editors. But a public relations officer has a long distribution list that incorporates the names of journalists of local and national media. When you are through with the script, the next step is to find the accurate media to disseminate your message. The circulation of newspapers, magazines, their availability, ratings of internet websites affect the readability and accessibility of the news. Therefore, it is important to place it in the right media, such as newspapers, magazines, radio or internet. Once the list is prepared, it is time to send the press releases to the concerned media agency to place it in the available and accessible media that reaches to your target audiences (aspiring entrepreneurs).

When to repeat and how often:

Like in advertisement, repetition is the key to success in press releases also. A franchisor has to come up with new stories to promote himself and his business. The success increases with the increasing coverage of media. So, keep sending your news stories on a regular basis until you achieve your desired goal.

An effectual PR strategy is the foundation of a successful franchise system as it helps you reach the entrepreneurs who are looking to invest in a franchise. So, start your franchise business by using PR as a part of marketing strategy to create and retain the awareness among the target audience.

Comment
gaurav bajaj 13, Oct 2009 at 07:10 PM
i m interested in this franchise for panchkula haryana. please mail me & tell me the investment.
Mrs Abanti Neog 13, Oct 2009 at 09:38 PM
interested in taking up franchise of branded ice cream; especially in kiosk and cart on wheels
Shashank Tanksale 14, Oct 2009 at 01:50 AM
Kindly give the details.
sandeep doshi 14, Oct 2009 at 02:56 AM
sir/ madam this is sandeep doshi as i have seen all the details i would like to know further about the franchise for chennai please do reply back on mail id or call +919841312344
trevor 14, Oct 2009 at 04:56 AM
Hi I liked the feature on Ice Creams .I would have liked to have more info about the various ice cream players in India (MNC included ) and also the new entrants in the future .
Amarnag 14, Oct 2009 at 05:42 PM
Hi My name is Amar and i am interested in knowing about the ice cream franchise.Kindly contact me with more info regarding this. Amar 9343660024
Vijay Bangera 13, Dec 2009 at 08:00 PM
Sir, My name is vijay Bangera, I am interested in opening a ice crea parlour and wanted to knoe more about the franchise
Kanak 28, Dec 2009 at 07:40 PM
Hi,myself is mr.Vinod & i m interested in starting the Ice cream parlour franchise of Amul,kwality or Baskin robins. Kindly contact me with more info. Regarding Vinod:09820380037, 09221441104,
Piyush Khandelwal 13, Jan 2010 at 03:10 AM
I want to open a shop hence want all the information regarding the franchise
ashok kumar gupta 24, Jan 2010 at 10:30 PM
I want to open a shop for that I have super area 470sq.feet in Gurgaon Sec 50,Haryana. Pls advice how to proceed further for opening an ice cream outlet.
priti parikh 29, Jun 2010 at 11:32 AM
I am in U.S.A. and coming ti India in 3 months and looking for ice cream business send me detailed info
syed sameer ali 01, Aug 2010 at 01:37 AM
Interested for UAE Dubai please send me details
NAVITHA 27, Sep 2010 at 08:13 PM
i am interesteed for tirupati town baskin robbins franchise. please give me the investment cost via email
Mohit 28, Jan 2011 at 04:52 AM
kindly give the details.
richa bhpoale 03, Dec 2011 at 11:47 AM
I\'m interested in this franchisee in Maharashtra Nasik . Plz mail details..
Bobcat 05, Jan 2012 at 10:02 AM
Unparalleled accuracy, unequivocal clarity, and undeniable ipmrtonace!
naresh 13, Jan 2012 at 03:08 PM
i want to have a icecream parlor at jaipur in psh area.
shabin 31, Jan 2012 at 10:45 AM
i\'m from cochin kerala i\'m intrested to know adout so plz sent your full program details
Amrita Dhanjal 24, Apr 2014 at 11:46 AM
want to have an ice cream parlour in Jamshedpur with a low cost investment
Asharafali 13, Feb 2015 at 10:39 AM
I am interested to start franchised in Bangalore. Please let me know the rules and regulations. Like Investment, minimum area requeiremnt etc.
kamal jain 27, Jun 2015 at 03:25 PM
I am willing too be take your company Franchise for punjab Pepso belt
Deepak Lodha 11, Aug 2015 at 01:05 PM
This is Deepak Lodha as i have seen all the details i would like to know further about the franchise for Raipur (C.G.) please do reply back on mail id or call.
Ram 26, Aug 2015 at 07:37 AM
Please mail me details for further process
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