home business Feb, 17 2017

Rise of the home based Biz trend

Though co-working setups is another game changer in the industry, but working from home has its own advantages altogether.

By Ekta Sharma
Feature Writer
Rise of the home based Biz trend

Work from home is one of the most searched terms on Google. It surely shows the deep curiosity and inclination of busy professionals to do something that they can do at the comforts of their humble abode. Though co-working setups is another game changer in the industry, but working from home has its own advantages altogether.After all, who wants to drive all the way to office, sit there for 9 hours and then again drive back home tired? We tell you about some work from home, business opportunities that will not just fetch you good money, but also give you a sense of contentment and pride.

Well known expert, Nita Mehta runs her restaurant, has written cook books, magazines, and conducts cooking classes too. She offers a winning franchise proposition under her cooking classes. The brand offers more than 100 types of cooking courses. Khilonewala, a toys library is an award winning concept of offering branded toys, books and CD’s on rent to children from 1-12 years of age. The brand started franchising its concept with zero royalty fee and so far delivered more than 60 thousand Toy kits. The story of this brand started with a mail from Kuwait. Abhishek Jain and Bharat Jain, Founders of the brand share with us: “We thought it to be a prank mail and ignored it thinking that till someone comes to actually meet us, we will not believe that our concept is working out of India too. Finally the concerned person came to meet us and that’s when the story of expansion of Khilonewala began”. Kids Age, a monthly newspaper for Indian school students has around 150 franchisees who work from home for them. Kids Age business model requires a franchisee to sell the newspaper’s bulk subscriptions to school students across India and help the brand expand its presence to every school. Khilonewala currently has 35 franchisees in 13 states and 25 cities with one international centre in Kuwait.

Payback for females
India has one of the lowest female work force participation in the world. In today’s time when options like businesses from home, side work from home have come up, women prefers to be at home and handle both duties efficiently. While Nita Mehta Group has 100% franchisees as females, Khilonewala’s more than 65% of the centres are run and managed by females with Kidsage having the figure of 35%.

Challenges
Working or starting a business from home has its own set of challenges. It includes discipline, ambience, daily learning process etc. Sajid Saiyad, Editor and CEO of Kids Age says “Kids Age found it challenging to bring in innovation each time, but it is surpassing the same by testing new techniques. We are even planning to enter into Middle East Asia”. For Khilonewala, the biggest challenge was creating awareness for its absolutely new concept of renting toys. The brand is now focusing on pan India expansion and targeting to reach 100 centres by the end of 2018. It will also get few more Master Franchisees on board. As of now, it has 3 Master Franchise partners for various territories. Anurag Mehta, CEO, Nita Mehta Group says “Recruiting the right franchisee is always a challenge, since it directly affects the brand name. In Metros people are too tied up, so we are completely focussing on areas like MP and Chhattisgarh for further expansions”.

Investment
Kids Age requires an investment of just Rs 50,000 and RoI can be gained in just 30-90 days. For Khilonewala an Investment of Rs 2.75 lakh-4.75 lakh is required with an area of 200-250 sq.ft in your home only. A franchisee can earn anything between Rs 30,000-75,000 depending on the number of members serviced in its territory. Nita Mehta franchise model requires around Rs 6 lakh as investment.

Related: How can Health & Wellness Franchisors exploit the online space

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