Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
franchising aspects 2012-08-13

Renovate, innovate and propagate for biz success

Everything calls for a change and up-gradation, and even well established businesses are not distinct to it. Any business strategy, no matter how successful it is needs renovation and a revamp. Business owners including franchisors are always on the look

By Sub Editor
Renovate, innovate and propagate for biz success

Having the same food everyday can make any person disinterested in the dish, however delicious it was initially. Similarly a business which does not upgrade or innovate itself would gradually see its downfall. Every business needs to re-define its policies, structure etc from time to time in order to retain its position in the market. Increasing popularity of franchising, has led to the emergence of new and unique franchise opportunities. A brand which aims to do well and maintain its position needs to plan new strategies to remain ahead of competitors. Therefore have a look at the various techniques that franchisors can make use of to make their franchise systems evergreen.

Bring freshness via innovative techniques

A unique business which had started successfully would surely loose out its freshness after a few years. Every concept reaches a saturation point, no matter how unique and fresh it was initially. In the same way a franchise opportunity also looses uniqueness after some period of time, thus compelling franchisors to bring in more innovative ideas to retain the uniqueness of the brand. Here are the different ways to revitalise a franchise concept:

Re-do the logo or punch line: Re-branding by making changes in the logo or punch line can surely revitalise the brand for getting better sales and walk-ins. Recently Baskin Robbins had rebranded itself via making changes in its old logo. New eye-catching logos can surely attract customers to the brand.

Introduce new products/services: Franchisors can attain new clients as well as maintain their old customers by introducing newer products and services in their outlets. Old clients and customers get attracted to it easily and lay their trust on any new services or products being launched by their old brand. As shared by Shahnaz Husain, Chairperson and MD, Shahnaz Husain Group: “We as a franchisor have been introducing highly innovative products and clinical treatments from time to time. That has helped to make our business a dynamic one.”

Modernise the outlet: Customers and clients prefer to visit an outlets, which have been re-designed or re-furnished with modern appliances and techniques. Take a case of a branded beauty salon or a restaurant, which has developed a good client base. A change in interiors with better furniture and upholstery will add to its client traffic. Moreover, it can also attract new clients.

Put up sales and striking offers: Sales are a great way to spice up and increase the sales of any brand. Similarly any brand can lead to better sales by launching attractive offers to increase customer flow. Free gifts, games etc are few ways which can make the franchise business fresher and add to its revenue.

New advertising and marketing strategy: Advertisements on TV are one of the most informative ways to know of any brand. Therefore a new and eye catching advertisement can surely add newness to any old business. Husain says: “The marketing strategy makes a very big difference in setting your enterprise apart from others.”

Innovate the training model: Franchisor can sometimes re-define his training and support module. It is well-known that franchisees can contribute a lot in the success of any franchise brand. It is the franchisor’s duty to update them with latest technique and support. Franchisees can also come up with unique ideas to innovate the old franchise system if they are properly trained. Franchisors need to arrange for latest ways to educate them. He can organise web-seminars, on-line meetings etc with franchise experts from the concerned field.

To end, it can be simply said that an old product in a new package will surely attract many eyes to it. Likewise an old brand can renovate itself from time to time for getting better results as in this stiff competitive market, updating a franchise business with unique marketing strategies will help retain its position for long.

Comment
image
image
image
image
Rajeev Verma : 16, Jun 2012 at 05:53 PM
congrats.
shailendra nagar : 24, Aug 2012 at 06:37 PM
i required such type of franchise please allow such concern person number and mail id
Manik : 13, Dec 2012 at 05:15 PM
I want this type of franchise but it should be some famous chain....if u will be interested plzzz contact me
Mohit : 30, Dec 2012 at 11:01 PM
M looking forward to open a lounge in Pune.... Looking for options and opportunities.
rahul kumar : 22, Mar 2014 at 06:40 PM
i want to open a lounge and pub in my city kindly let me know the terms and condition of it.
PAWAN SHARMA : 03, Jul 2014 at 12:55 PM
I WANT TO OPEN THIS PUB IN KHARAGPUR ....SO WAT IS THE TERM CONDITION
Usha : 14, Sep 2014 at 11:02 PM
Kindly give necessary details of this opportunity . Thanks & Regards Usha
Related opportunities
  • Bakery & Confectionary
    About Us: Eat Confetti has unique recupes that have never been..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Entertainment & Leisure
    About Us: Started in 2017, IronHood fitness is a premium gym..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Clothing
    About Us: Integrated in the year 2018, Baluchari Saree Essentials gracefully..
    Locations looking for expansion Uttar pradesh
    Establishment year 2019
    Franchising Launch Date 2019
    Investment size
    Space required 2200
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Bishrakh Uttar pradesh
  • Tea and Coffee Chain
    About Us: Springold ‘The Luxury Café (TLC) is the brainchild of..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts