Hotline: 1800 102 2007
X
Search Business Opportunities
Business services 2014-05-22

Refilling returns

Refilling returns

With a growth capacity of over 40 per cent year-on-year (YoY), the printer cartridges industry is set to see a boom in the coming years. Currently, the industry is pegged at over Rs 3000 crore and Cartridge World has been a high-flying player in the domain. Brand’s Country Head, South Asia, Sharat Kumar, spoke to Ekta Sharma Verma about potential in this industry and what lies ahead.

Brief us on the origin and concept of your brand.

Cartridge World was founded in Adelaide, Australia under the name Australian Cartridge Co. The name of the company was changed to Cartridge World in 1999 and the first Indian franchise was opened in 2006. Cartridge World is uniquely positioned as a service retail format covering printing supplies and services across the country. Cartridge World is into recharging, premium alternate toner and inkjet cartridges across the globe with a strong franchise network in over 52 countries with more than two thousand stores.

Share your brand’s USP.

A typical Cartridge World store is also a one-stop shop for all printer and photocopier need. Our USP is providing the best quality all-in-one printing solution at affordable rates to our clientele.

What all parameters do you follow before opening your centre at a particular location?

Everything has to be taken into account while opening an outlet in a particular location. We select each franchisee with utmost care. Even though we have an extensive training program for a store owner right from setting up a store to sales and marketing and technical training, we search for a few innate qualities such as sincerity in his approach, a clean track record and honesty. He must have a social standing, enjoy good reputation and exhibit integrity. Individuals looking purely for quick returns or productive utilisation of their idle space or building are not necessarily the right candidates and are likely to be discouraged.

Kindly share the brand’s further expansion plans in India and other countries?

Cartridge World India plans to grow by 50 per cent in revenue and build a larger network by the end of 2014-15. This year will also see a launch of new services, planned to suit every customer’s needs.  We’ve plans to expand our brand to other countries such as Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan.

How many outlets do you plan to open in 2014 and where?

There are plans of opening 20-30 new stores in tier II and III cities. These markets will be on our radar going forward, as there is a big void in good quality printing at affordable costs in these markets.

Franchise facts:

Area

Investment

Breakeven

RoI

Current centres

300-350 sq. ft

Rs 10-20 lakh depending on the location and the model adopted by the franchisee

3-6 months

-

100 plus centres pan-India

Comment
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: A Surat based waffle café named Waffle Republic. Serves..
    Locations looking for expansion Gujarat
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Bakery & Confectionary
    About: Started in 2003 Kabhi B Bakery + Patisserie the retail..
    Locations looking for expansion Gujarat
    Establishment year 1996
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Quick Service Restaurants
    About Us: Chicken Xpress is spreading across the country through a..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 900
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • Competitive Exam Coaching Institute
    About Us   Founded in 1996 by a team of leading educationists,Dr.Bhatia..
    Locations looking for expansion Delhi
    Establishment year 1996
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts