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Potential of the Indian market

By Ramanjit Kaur Feature Writer

Donald Boroian, Chairman and CEO, Francorp, US is one of the world’s most sought-after consultants in the field of franchise strategy and business expansion. Boroian has been on the board with many associations. In a conversation with FIHL, Boroian talks about the potential India has in franchising

Ramanjit Kaur (RK): What sort of potential India has for franchising as compared to other countries?

Donald Boroian (DB): India has a western approach in the kind of programs they hold, or the retail environment that they have.  Besides this, many international brands have gained huge popularity in Indian markets. To put it more simply, I think India has a tremendous market. Within last few years, India has developed a global recognition. It happens partly because of the call centres that developed here and partly through the recent technological contributions.

RK: What is the effect of global brand exposure on franchising in India?

DB: Global brand exposure has always been helpful and necessary. For instance, Japan was isolated in many respects for years together. This is the reason why majority of the brands of Japan were unknown to the world. It is the electronic brands which were known around the globe like Sony and Panasonic. Then, Japan introduced franchising concept to expand across the world. Similarly, in India, 80 per cent of the businesses are independent and one of its kinds. People are adverse to working or doing business with a brand that are not known. Therefore, I think global recognition of a brand is indeed helpful and necessary.

RK: What is the need of customising the business strategy as per the local culture of the target country?

DB: It is important for a franchisor to customise the business strategy as per the local culture of the targeted country in order to make sure that the franchising business succeeds there. Typically, the US companies while looking to expand in other countries will hire a consulting firm to do market research and check out the feasibility of that concept; also, we do the same in US. When Indian companies want to foray into US, we do feasibility studies for them. And when companies from other countries like Japan, Argentina, Malaysia, Mexico target US, they hire us i.e. Francorp to do a market study to see if their concept or products or services will work in US or not. Even they go through the exercise of putting a prototype outlet to understand the market anatomy and the demands of local customers.

RK: What are the advantages of partnering with a western brand?

DB: Western brands have a global presence. It provides technological support, cutting- edge aspects and lifestyle connotation to it.

Comment
jatinder 15, Aug 2015 at 06:42 PM
Dear Sir, we are an established businessman at Kapurthala City Punjab & interested for your franchisee of KFC. please advise.-- Regards Mr. J.K. Gupta
firoz ahmed 19, Aug 2015 at 06:16 PM
Sir, I am interested in this project so Suggest me the best Petrol Pump franchise in bihar
Pankaj Dudhat 18, Aug 2015 at 11:20 PM
I want to start Petrol Pump with minimum cost and with good quality petrol. Suggest me the best Petrol Pump franchise
jaivishwa nikam 19, Aug 2015 at 09:01 AM
Sir, I am interested in this project but this time I only have land available and no money, so I am interested to associate on rent basis. Please give suggestion to me. Thanking you.
rohan sahu 20, Aug 2015 at 11:55 AM
Sir I am intersted to invest in petrol pump business and i am already a business man. Plz reply me if any opprtunity available in amravati city M.H.
NIKHIL GANDHI 29, Aug 2015 at 03:19 PM
Dear sir, I am interested in petrol pump franchisee/dealerahip. What is the minimum investment, terms and condition, company information. I am a businessmen in pali(RAJ).Thanks.
karanveer 30, Aug 2015 at 12:31 PM
I WANT TO OPEN A PETROL PUMP IN J&K KATHUA DISST THERE IS PETROL PUMP AND IT IS CLOSED BY THE COMPANY BECAUSE THE SAMPLES WER TAKEN AND OIL WAS NOT PURE SO PLEASE SUGGEST ME HOW TO REOPEN THAT PETROL PUMP AGAIN
sumit 01, Sep 2015 at 12:55 PM
Hi, i want to invest in fuel business so, please advice me how to get franchise of petrol pump in Rajasthan
jimmy jain 01, Sep 2015 at 02:08 PM
dear i have interested to open petrol pump in Gujarat( surat city)so plz send me detail of available space
Parth Mohapatra 03, Sep 2015 at 07:50 AM
Dear Sir,I am interested in frachise of petrol pump business. Please let me know how to go ahead with the processes involved.Thnks Parth
PRATHVIAJ MEENA 07, Sep 2015 at 04:14 PM
i want to open a petrol pump. please help me in opening petrol pump. Tell me how much money and area required.
sasidhara 27, Sep 2015 at 12:05 PM
I want to start Petrol Pump with minimum cost and with good quality petrol. Suggest me the best Petrol Pump franchise. Thanks in Advance Sasidhara
vimalkumar 05, Oct 2015 at 04:22 PM
dearsir i have the knowledge of business but i have some money.so I want to take your establish petrol pump at manpur gaya.on the company comission basis.
Naveen 06, Oct 2015 at 11:41 AM
I am interested to set up Petrol pump in and around chennai,let me know the procedure
srimannarayana. a 08, Oct 2015 at 11:14 AM
I am interested take a franchise in petrol pump pls give suggestion in andhrapradesh .
Sunil Chowdhary 15, Oct 2015 at 02:26 AM
I want to open petrol pump in jammu city or adjoining area , please suggest me how to start?
Santosh 25, Oct 2015 at 02:26 PM
Dear sir, I am interested in petrol pump franchisee/dealerahip. What is the minimum investment, terms and condition, company information. I want to start my pump in Uttar Pradesh (U.P)
SANJIV KUMAR 08, Nov 2015 at 07:37 PM
Dear Sir,I am interested in frachise of petrol pump business. Please let me know how to go ahead with the processes involved.Thnks Batish SANJIV BATISH Abohar Distt.FAZILKA
Ramesh Pande 19, Nov 2015 at 08:14 AM
I want to start a business with minimum investment. Please provide me with the required details to process fuel business
SHREYAS 28, Nov 2015 at 08:33 AM
how much the minimum investment needed to open petrol pump in bangalore(karnataka)..plz provide detail.
anuj sharma 18, Dec 2015 at 05:45 PM
hello sirar sir, I am interested in petrol pump franchisee/dealerahip. What is the minimum investment, terms and condition, company information. I want to start my pump in Uttarakhand..i already own and ideal land and location for it..
siddharth 20, Dec 2015 at 12:30 PM
I want to start Petrol Pump with minimum cost and with good quality petrol. Suggest me the best Petrol Pump franchise and minimum land.
arunkumar d 26, Dec 2015 at 07:19 AM
I want to start petrol bunk with minimum cost in coimbatore, tamil nadu. please suggest me which one is best.
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