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Perfect fit to yield lofty returns

In an exclusive interaction with Harpreet Pasricha, Director, Diet Dr. Clinic who shares how franchising helps in the growth of the fitness and wellness industry via diet clinics.

By Yamini S Verma, TFW Bureau Sr. Sub-editor

What prompted you to adopt franchise business model for expansion?

Our main motive was to reach out to as many people as possible, thus we adopted franchise business model for expansion. Hence our tag line also says ‘Good Nutrition Mission’. We want to reach out to people from all over who are spreading awareness on eating healthy and consulting people with different health and weight issues.

Share with us the current market trends of your industry.

Many people are becoming health conscious nowadays and mostly opt to go to gyms and diet centres. Fast food and junk food concept is spreading all over, which is leading to various health problems. At Diet Dr Clinic- Powered by Harpreet Pasricha, we consult and make people aware on eating right.

Is there any selection criterion for the potential franchisee? Do you seek partners with prior experience?

Yes, we tie-up with people who show interest when it comes to good nutrition. Unlike companies that focus only on increasing profits and revenues, we want our franchisees to learn, grow and acquire knowledge in this field.

How is training and support important for a franchise brand to grow?

Training is very important for the franchise as they first need to know our working model. Furthermore, this will help them learn and grow in same line with their business. It will help them in settling complicated cases of clients and enrolling new clients.

What are the major growth drivers of your brand?

Our quality service, professional nutritionists, clients trust, health monitoring system and continued support has been the major drivers of growth.

Franchise facts

  • Year of Inception : 2013
  • Year of starting franchise operations: 2013
  • Total number of outlets : 7
  • Increase in franchise outlets in the last three years :4
  • Current presence : Goa, Hyderabad, Ludhiana
  • Expansion plans: Delhi, Chandigarh, Pune
  • Investment required: Rs 9 to 15 lakh
  • Area required: 350-550 sq. ft
  • Breakeven  : 1 to 2 years
  • Preferred location: commercial with good frontage
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