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Logistic Industry 2013-01-03

Parcel your dreams to franchise success

The time has changed and so are the means for sending your letters, messages and parcels with in the country and outside the country. The Indian Logistic industry has under gone a drastic transformation. Read on to find out to who goes the credit for this

By Rita G Chauhan Sub-Editor

Logistics industry in India is estimated at a value of $14 billion and is expected to grow annually at the rate of 15- 20 per cent. However, it has not achieved its much deserved recognition till date. The industry undoubtedly has huge potential for business opportunities. The demand for logistic services is increasing and cashing on this growing need are the service providers. DTDC is the pioneer in organized logistics industry. It has been part of the industry since two decades and has built a recognisable reputation under the guidance of Subhasish Chakraborty.

Role and contributions of Subhasish Chakraborty

DTDC was established in 1990. It was the time when India’s communication scenario was witnessing a major change. Amidst the growing demand for faster and better logistics services, the consumer’s dissatisfaction towards the existing system with its various drawbacks was also rising. It was at that time Subhasish Chakraborty took this business initiative and launched DTDC. He has been felicitated extensively for his contribution to the industry and economical development of the country and for conceptualizing DTDC. Under his guidance, DTDC is recognised as an Indian power brand, which has over 6,000 franchisees, or channel partners all over India. The number is ever-growing at a 5-10 per cent network expansion each year. Furthermore, the company is also looking at franchise expansion in International locations. It also has already established channel partners in the countries like US, UK, Canada and Kenya etc.

The man behind DTDC

Subhasish Chakraborty, CMD and Founder of DTDC Courier & Cargo Ltd has changed the way of entrepreneurship as perceived in India. He inspired thousands of youngsters to fulfill their entrepreneurial dreams by taking requisite steps towards their passion. He laid the foundation of a franchisee model for the expansion and growth for the company and it has helped it in attaining one of the largest networks pan India. The company is now counted amongst the leaders in the logistics industry and has received many awards for pioneering the quality courier services in India from various organizations. Similarly, Subhasish Chakraborty, who founded the company, has also been awarded individually a number of times for his recognisable contribution to the growth of entrepreneurship in India. Presently, he is serving as Chairman and Managing Director (CMD) with the company and is working hard for the growth of his business. In the words of Subhasish Chakraborty, “I started DTDC with little to no financial support, no backing of Godfathers established in the business and no significant prior experience in the industry. All, I had was a very strong belief in my idea, and a will to execute it.”

As an achiever

Subhasish Chakraborty is a figure that is well recognised in the corporate fraternity for the contributions he has made not only towards the logistics industry in India but also as an entrepreneur to the economy. He has founded DTDC Courier & Cargo Ltd’s and has changed the way of entrepreneurship as perceived in India in early 90’s. Now, he is providing business opportunities to thousands and is emerging as the most trusted brand among customers in India. According to Chakraborty, “The most important mantra to be a successful entrepreneur is to have faith in yourself and to create a group of people around you who share your dream. This helps increase your stakeholders and make it a collective movement. Use 110 per cent of the resources that are available to you.”

The winning franchise business model

Subhasish Chakraborty, pioneered DTDC’s unique franchise-based business model that is the first of its kind in the industry. This distinctive model has facilitated the creation of the organization’s formidable reach in India, as well as cultivated entrepreneurship opportunities for its partners. At its inception, Subhasish Chakraborty realised that one of the key challenges to success in the field of courier was the creation of a sizeable network geographically as well as capital generation for the envisaged growth. He decided to grow the company with the help of a unique franchise-based business model that would allow it to build a large geographical reach in a relatively shorter period as well as help realise the entrepreneurial dreams of many small-time businessmen from all over the country including those from the remotest parts. This model has since become the blueprint of DTDC’s success, and the company continues to replicate it internationally. It has facilitated the creation of the organization’s formidable reach in India, as well as cultivated entrepreneurship opportunities for its partners.

Since its inception, DTDC has always registered strong growth year- on-year in terms of the number of packages handled, geographies covered and clients handled.

Road Ahead

DTDC is currently in the midst of a growth surge and its credit goes to Chakraborty.  The company has been able retain its position for long by providing its consumers with the best in terms of logistics services that fulfill the specific needs of the consumer. He wanted to expand its network domestically as well as at international level.

Comment
vittahameshwar 24, Jun 2012 at 04:49 PM
send me the details
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