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Retail 2011-11-16

Pair it up with denim franchise

Just as a pair of jeans plays an important role in almost every individual's daily dressing, so does denim wear for the apparel industry in India. Read on to grasp the profits involved in making denim franchise your daily bread.

By Sub Editor
Pair it up with denim franchise

Denim plays the most valuable and the most versatile of all wardrobe products. This anytime, anywhere garb has a rapid modernising effect on the Indian apparel scenario. With more and more international and national players joining the league, the Indian denim industry has become an important profit making opportunity for entrepreneurs. Denim franchise has left a long-lasting impact on various franchisees across the country. The industry is filled with a number of organised and unorganised players with the ratio of the latter being much more than the former. Sanjay Vakharia, Director, Spykar India said: “Organised retail is percolating into the Indian Diaspora. We will see the retail getting organised in entire country. This may not be the most desired but it is inevitable.”

Franchise proposal

Denim franchise is a phenomenon that has lived on to various fashion trends and technology revolution for over a century. Growing at a quick rate, the industry has lured many global and Indian players into its coverlet. With the youth becoming more and more fashion conscious, we see a number of denim brands entering the Indian biosphere and escalating the percentage of competition faced by the players. The other factor that has acted as a growth factor for the industry is the international influence of global brands. With people becoming well travelled, the Indian population is also taking hold of the trends in the east, helping brands to innovate and expand. With more brands jumping into this trade, the level of competition is also on a rise which is also adding to the augmentation of the industry. “We face a similar kind of competition as other denim wear brands. But Spykar is unique in its proposition; it is the only home grown national youth brand which is consistently growing since last 18 years. The downturns of the past years did not affect the brand and its delivery,” said Vakaria.

The ‘Brand’ wagon

The denim franchise situation in India has changed extensively since the last few years. All thanks to the new players entering the field. International denim wear brands like Levis Strauss, Tommy Hilfiger, Pepe, Lee, Lee Cooper, Gas etc. have successfully become a part of the industry by opening various retail franchised outlets across different Indian states. Apart from the international players, Indian denim players like Numero Uno, Killer Jeans, Flying Machine, Wrangler, Spykar, Koutons etc. have also put their best foot forward to set their mark.

Franchising being one of the many and best ways of expansion is leading brands to bringing on board franchisees from across the country to strengthen their presence. “The trade recognises the strength and tenacity of the brand and from that perspective it is probably the best brand to partner for a franchisee,” stated Vakaria. Available in the various retail counters in India, Spykar presently operates 236 stores pan India, all of which are through the franchise route. It is planning to open 400 stores by the end of 2013-2014.

MM Kamath, Director, Gas Jeans Pvt. Ltd said: “Keeping in mind the market dynamics, the premium and lifestyle positioning of the brand, understanding the expectance of GAS in the Indian Market with the vast clientele, GAS chose to be in India on its own, having full control of their brand, under the Cash and Carry format. Under this format, we had to take the franchise route to open stores in India.” Currently Gas has two franchised outlets, one each in Mumbai and Ahmedabad so far. It is now planning to improve its distribution starting with the five new exclusive brand stores in the major cities like Mumbai, Delhi, Bengaluru, Ludhiana and Chandigarh. In the next three years, GAS is also planning to open 12 exclusive brand outlets.

Perpetuate future

Where every denim wear brand wants to stand tall in the competition, franchising is aiding them to set their mark in the apparel market. With more and more brands entering the Indian denim market and franchising being one of the key factors for their expansion, the market is seen redefining itself. Looking ahead, the road seems quite smooth for this industry.

Comment
vinod manchhani : 25, May 2011 at 11:50 PM
wanna start new travel agency
Harish J.Chugria : 28, May 2011 at 02:07 AM
We Want to Start New Business
jigyasu : 28, May 2011 at 03:29 AM
i wanna know whole procedure of this frachise plz let me know about it in detail
Abhishek : 29, May 2011 at 11:32 PM
interested for good dynamic travel agency
Kameswara Rao : 30, May 2011 at 08:26 AM
I am very keen on taking up franchise of one of the leading players in the travel industry. I am from Secunderabad. However, I can only obtain office space on lease, since I dont have any of my own
Ranjeet Chowdhary : 30, May 2011 at 09:16 AM
Hi , I am interested for indore location . Could pls provide me more information
Perm Bhatia : 30, May 2011 at 12:43 PM
Hi, good evening sir, here I am into hotel business and am willing to have your offer for your office at Dehradun Utarakhand Capital of the state and promise to give a good business here as heaving a good relation in corporate s here buzz back if willing as being into hospitality business would be obliged to have your franchisee.
kiran jolly : 30, May 2011 at 09:19 PM
I am interested in travel business.
maitri maheshwari : 30, May 2011 at 11:04 PM
want to stary my own travel agency. need guidance and help.
amber gandhi : 01, Jun 2011 at 01:56 AM
Intrested in opening a well known travel agency in Aurangabad, Maharashtra. Having owned 800sq.ft shop that to in prime location.
ANIL ALOTIOUS : 01, Jun 2011 at 05:18 AM
I AM FROM KOCHIN IN KERALA AND LIVING IN DELHI FOR THE LAST 25 YEARS.I AM KEEN TO HAVE A TRAVEL FRANCHISE IN DELHI OR KERALA. I HAVE LITTLE EXPERIENCE IN TRAVEL RELATED BUSINESS.I AM LOOKING FOR SOME GUIDANCE AND I WILL BE GRATEFUL FOR THAT.SIR PLEASE MAIL ME THE DETAILS.
saurabh sarda : 06, Jun 2011 at 11:44 AM
let ,me knwo if there any such business opportunity available for Pune city, i am interested. saurabh 9011060977
Vivek Agarwal : 06, Jun 2011 at 11:04 PM
Hi, I am very much interested in a travel business. Can you please forward the details?
P Chandra raya : 06, Jun 2011 at 11:54 PM
Hi, I am interested on taking up franchise,could you please provide the more information. Thanks
jaspal s Matharoo : 07, Jun 2011 at 01:32 AM
pl send me the details for any leading travel fra and its req
CHENCHO THINLEY : 07, Jun 2011 at 08:50 AM
i am from bhutan and our family owns 5 hotels in bhutan.Looking for franchise in Indian tour operator.
SUSIL ACHARYA : 09, Jun 2011 at 10:46 PM
i am interested to start a tour & travel franchise business at Rourkela,odisha.Please guide me about this business ,and please help me to watch out some reputed tour & travel franchisor among worldwide.....
hardik : 30, Jun 2011 at 07:11 AM
HI,THIS IS HARDIK HERE FROM GUJARAT. I M VRY MUCH INTRESTED TO SET UP TRAVEL BUSINESS IN MY TOWN.SO PLZ LET ME GUIDE AND HELP.
mak : 20, Jul 2011 at 06:34 AM
interested to start tour and travel business on a very small scale in NCR DELHI PL guide and help thanks
Ellyanna : 19, Oct 2011 at 07:57 PM
Kudos to you! I hadn\'t tuhoght of that!
kamal suguanraj : 29, May 2012 at 09:05 PM
Dear Anil,\r\n\r\nIf you are really intrested to start up a International Holiday Business,then let we know we are planning for a franchise.\r\n\r\nRegards\r\nkamal
Rekha : 11, Oct 2012 at 04:05 PM
HI, I\'m interested in taking up a franchise in one of the leading Travel Corporate or On my own , I have good experience and contacts in Travel Industry. \r\n\r\nI am located in Chennai & I can obtain office space only on rent or lease. \r\n\r\nSuggestions please.\r\n\r\nRegards
bhagyavathi : 10, Oct 2013 at 11:08 AM
Interested in travel business in hyderabad.
sujeet pal : 12, Oct 2013 at 02:05 AM
HI, I AM ALREADY IN CAR RENTAL BUSINESS WANT TO EXPAND MY BUSINESS IN OTHER SEGMENT LIKE TICKETING, HOLIDAY PACKAGES, VISAS, AND MANY MORE. WANT TO TAKE UP FRANCHISEE OF LEADING COMPANY SO PLEASE HELP ME.
saurabh : 30, Jun 2014 at 01:30 PM
Reply| wanna start new travel agency
sandeep kulkarni : 09, Sep 2014 at 01:34 PM
Hi, I am sandeep kulkarni ( nagpur). i love travelling i am very much intrested and all companys have good scope in nagpur (vidarbha).
Dr B R Jagashetty : 14, Jun 2015 at 03:17 PM
I think the model mentioned is absolutely against D & C Act and rules since it seems to involve substitution, order without prescription directly from consumer, misuse of prescription etc in-view of no rules as of now under D & C Rules for any type of online sale of medicines \\r\\nRegards
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