Considering the rising need of HR solutions, Morpheus Human Consulting has a consistent and successful track record of closing senior level positions with reputed companies and opted for the franchise route for its pan India expansion. In an interview Kailash Shahani, Managing Director, Morpheus Human Consulting Pvt.Ltd shares the company’s future aspirations.
Abha Garyali (AG): Share with us the conception, growth and success of Morpheus Human Consulting.
Kailash Shahani (KS): Starting with just a couple of clients, Morpheus has had steady growth and now expanded its client base to over 250 clients from domestic and international market. Morpheus has serviced big names in the industry like Tata, Reliance, DHL Express, E&Y, Kodak etc. Morpheus has consistent and successful track record of closing senior level positions with reputed companies. The company also diversified into training, payroll processing, legal and compliance services as a step forward to being a one-stop solution for all HR needs to clients.
AG: When did the company come into existence? How did you conceptualise the idea for Morpheus Human Consulting?
KS: Morpheus Human Consulting was initiated in the year 2005 and was incorporated in 2007. Morpheus was started with the vision ‘We build your assets through human capital’. The vision clearly stresses that people are assets and not mere numbers. There is always a tendency to protect assets and value them. We at Morpheus clearly believe that word Human Capital adds dignity to our business - not as brokers, not as manpower suppliers, not as CV suppliers but as consultants dealing in a precious commodity - Human Capital.
AG: When and why did you adopt the franchise route for expansion of Morpheus Human Consulting? How has been the franchising experience so far?
KS: Morpheus Management believes ‘we cannot do everything’ and ‘we cannot be everywhere’. Hence when Morpheus was looking for growth and pan India expansion in 2008, the management decided to dynamically grow through pro-active acquisitions, mergers and joint ventures. Hence the franchise model was introduced to forge symbiotic relationships with organisations and individuals with HR inclination.
We have had overwhelming response so far from people from various walks of life that want to start a HR services venture but are clueless about how to start. Entrepreneurs from Tier II/III cities specifically who have limited exposure and reach have been able to kickstart HR career with Morpheus support.
AG: What can you say about the future success of Morpheus Human Consulting? Where do you see the brand in next five years?
KS: With a dedicated Business Development Team to penetrate new accounts and Support Team to service and retain existing accounts, Morpheus is poised to be the most preferred vendor with clients. Apart from a stronger and more formidable presence in domestic market, we are looking to grow Morpheus internationally through proactive client acquisition and business tie-ups.
AG: How is the growth of HR Solution companies in India?
KS: Permanent recruitment is estimated to be Rs 30 billion market. This can be due to large companies diversifying into new sectors, large MNCs, and agricultural and food business setting up shop in India, acceptance and adoption of search companies by large family owned conglomerates, growth in IT and engineering industries, shift from unorganised to large organised players etc. The HR solutions industry is highly competitive and is poised for enormous growth in the next 10 years as companies increase their investment in their HR infrastructure.
AG: How is Morpheus Human Consulting unique from other HR Solution companies? What is your success mantra?
KS: Meeting deadlines is the benchmark of strategies at Morpheus. Financial loss is a biggest de-motivator in a business process. Therefore meeting deadlines and delivering projects on or before time becomes quintessential at Morpheus. Moreover, a sound technology is the backbone of any business process. We ensure that our technical backup matches the best of the industry. Another factor that best defines the work culture at Morpheus is harmonized workforce and mutual help. Productivity is best when co-workers have sublime faith and complete trust amongst each other. These all make us stand apart from competitors. Our success mantras are as followed:
AG: What according to you is the scope for future franchisees?
KS: There is tremendous scope for people looking to join us as we are aggressively expanding. With proactive client acquisition, participation in prominent industry events, overseas tie ups and process driven and dependable infrastructure to support the business, our partner would definitely benefit with our exponential growth.
AG: How many franchisees do you have presently in India? What are your plans for the year 2012?
KS: We currently have 15 franchise owned centres across India. We are looking to strengthen the existing ones and double the numbers to cover major cities and towns across India.
AG: What are the qualities and qualifications that you seek for in your franchisees?
KS: The various characteristics are:
AG: Share with us the challenges that can be faced by your franchisees? How can these be overcome?
KS: Challenge – The start up cost and the pressure of monthly expenses.
Solution - We allow flexibility in terms of operations and accommodate on case to case basis.
Challenge - Limited knowledge of HR practices and current trends.
Solution - Morpheus supports partners with knowledge base and guidance on current HR trends.
Challenge - Franchisee is unaware of methodology to approach and tie up with local clients to generate more business.
Solution - Morpheus guides the franchisees on business development initiatives and helps franchise generate more business.