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E-commerce retail 2011-09-08

Offer the best deal for maximum returns

Though quite popular globally, online retail is picking up fast in India as well. The online retail sites are not only offering comfortable shopping experience, but also offering a lot of special discounts to lure customers. Franchise brands too are also

By Abha Garyali Sub Editor

Shopping has undergone a tremendous change in the past few years. From going to markets to buy stuff, now customers can easily get all branded stuff delivered at their doorsteps. This has become possible due to the number of websites that sell branded products as well as services at half their original prices. This has started attracting more customers to opt for online shopping. Seeing the popularity of such deals and websites, many established, emerging as well as debutant franchise brands also offer deals online.

Booming e-retail websites

Retail websites have seen a sudden splurge in the last few years. The main factors contributing to the popularity of online shopping are growth in disposable income and changed mindsets. Pearl Uppal, CEO, Fashion and You feels: “When it comes to shopping, people these days are willing to take a chance with online shopping. Moreover, e-commerce companies are also going out of their way to offer a consumer not just a product, but a different experience.” Another factor can be with the widespread of the Internet, everyone wants to be a part of this e-revolution. Sanjay Ramakrishnan, Senior Vice-President, Marketing, Myntra.com, says: “Biggest advantage of shopping online is the ease of shopping. Online shopping also offers diverse options than an offline retailer. And a customer is offered with more choices of brands and styles. Also, unavailability of favourite brands at shopping malls is fuelling the growth of e-commerce in India.”

Online deals and franchise brands

The e-commerce websites not only offer branded products but also sell them at reasonable rates, which are far below the market prices. E-retail sites like www.snapdeal.com, www.fashionandyou.com, www.sosasta.com, www.myntra.com and many others have proved to be quite useful for franchise industry. Franchisors as well as franchisees regularly register their offers on these websites. Uppal shared, “We have franchisors who register with us and we push the brand through various marketing channels. We also collaborate with high fashion organisations such as Vogue India, Femina, etc where we both advertise each other’s brand and it makes for an excellent alliance.”

Benefits to franchise brands

The question that comes to everyone’s mind now is: How franchise brands are benefitting from deals if they are offering lot of discounts?

Marketing push: The foremost factor for any franchise brand to register on e-commerce websites is promotion of the brand, whether it is been done by the franchisee or by the franchisor. It increases their brand value as well.

Increase in footfalls: Popular brands offering products/ services at lower rates are enough to attract any customer to their outlet. Customers from faraway places can also venture to buy or take the services. Manish Bajaj, Founder, Tress Lounge informs: “Our aim for offering services on snapdeal.com or any other e-retail site is that it leads to brand’s popularity and high footfall. Clients have become more internet savvy and spend a lot of time online. Offers on e-retail websites are popular and thereby increases our popularity as well.”

Increase in loyal customers: The increase in footfalls certainly leads to augmentation in the number of loyal customers. Clients/ customers venturing once can be impressed by the product/service offered by the outlet. In their next visit they would not mind paying the full amount just for the same service.

Clearance of old stock: Selling via e-retail sites can easily clear the old stock of the franchisor/franchisee. He can make profits on the products that were not sold from his outlet. As informed by Uppal, “Big brands associate with us to liquidate old stock or slow moving products get a push because of viral marketing and other marketing tools that Fashion and You makes use of.”

Reaching out to tier II and III customers: Customers from small cities and towns which do not have big showrooms can order branded stuff from such sites. This increases the sales of any franchisor or franchisee.

Franchisees benefit from e-retail sites: Concept of online selling is especially useful in boosting the business of new and emerging franchisees. A new franchised outlet needs a lot of advertising initially for making people aware of its opening. This can be provided aptly by registering themselves on e-retail websites. Shahnaz Husain, Founder and Chairperson, Shahnaz Husain Group says, “The Shahnaz Husain parlours, seen on e-commerce websites like snapdeal.com are franchise salons and they do their own promotions and deals to further their own business.” VLCC also encourages franchisees to do local marketing by registering in e-commerce sites.

A look at the future

With an ever growing economy the scope for e-commerce is increasing. Moreover with internet making everything easily accessible, the e-commerce websites are sure to grow by leaps and bounds. Rahul Sethi, Head E-commerce, ibibo.com shares: “We believe that the size of the e-commerce market will grow to USD One Billion by 2015  influenced by factors like increased internet penetration, internet access on mobile devices and huge investments in the sector leading to players advertising in mass media which would impact responsiveness for online shopping from the end customers.”

Ramakrishnan shares: “E-commerce will definitely lead the retail revolution in the coming years. This is also complemented by the fact that most of the large offline retailers are also looking at online. We have tied up with big retail brands like Future Group and Reliance, along with other fashion and lifestyle brands such as Nike, Puma, Adidas, Reebok, Lee, Wrangler, Jealous 21 and many more.”

To conclude it can be said that e-commerce is a growing concept that is also helping in the franchise domain as well. Franchisors as well as franchisees are both benefitted from the concept, which promises to engulf more and more brands under it fold in the coming years.

Comment
AMIT KASLIWAL 17, Apr 2011 at 08:04 PM
We wish to start a hotel in Mussorie. We own a prime property on the Mall road with an old English Bunglow. We can offer the property on a long lease or may be JV or management contract basis. Can you help finding partners for us?
madan 21, Apr 2011 at 06:35 AM
AMIT KASLIWAL our company justyatra holidays and resorts p ltd going to start hotel business
Yogender Kumar 26, Aug 2011 at 10:00 AM
Hi, amit we are looking for a hotel property in mussorie and might be interested in yours and open for all permutation and combination. Thanks
AMIT KASLIWAL 30, Aug 2011 at 11:30 AM
Pls send your details on my personal e mail id
lokesh agrawal 13, Sep 2011 at 12:27 PM
I am looking up to take a franchise in rourkela(orissa) or raipur (c.g) i have good plots with me
harsh vardhan singh 06, Dec 2011 at 08:09 AM
we have a property in jim corbatee park in nanital & we want to tie up with a good franchise.
Corporate Inn 26, Jan 2012 at 02:01 AM
Hi, We have service Apartment hotel(100 rooms) in Hyderabad. We have plan to open Franchisee model in all metro cities.We can offer the property on a long lease or may be JV or management contract basis.We are also interested investors to join new ventures.
Nazneen nizami 06, Feb 2012 at 05:20 PM
We have properties which suit your requirment of boutique hotel. please do get in touch with us , looking forward for a warm and positive reply.\r\n\r\n
Klyaz 12, Feb 2012 at 04:58 PM
Appreciate your minkag this website excellent, I really value all of the hard work that you do on this blog.
kuljeet singh 18, Feb 2012 at 03:30 AM
Hi all,\r\nI have 2 acer land in kahna national park and 2.4acer in bandhavgarh national park both in madhya pradesh and I am looking for some franchise model for opening hotel please advise .
RAKESH GAMBHIR 12, Mar 2012 at 08:24 AM
interested in school
Nitin Jain 04, May 2012 at 09:40 AM
Recently got the muncipal corporation plans approved for 50 room hotel in Jalandhar at G.T.Road, near Haveli, now looking for tie up or franchise with some hotel.......
PRAMOD KUMAR 17, Jun 2012 at 07:33 PM
HI, WE HAVE A PROPERTY(16000 SQ FEET) IN JODHPUR OPP. AIIMS HOSPITAL WE CAN OFFER THE PROPERTY FOR LONG LEASE ,WE ARE ALSO INTRESTED INVESTORS TO JOIN NEW VENTURE FOR A BRANDED HOTEL
PRAMOD KUMAR 17, Jun 2012 at 07:33 PM
HI, WE HAVE A PROPERTY(16000 SQ FEET) IN JODHPUR OPP. AIIMS HOSPITAL WE CAN OFFER THE PROPERTY FOR LONG LEASE ,WE ARE ALSO INTRESTED INVESTORS TO JOIN NEW VENTURE FOR A BRANDED HOTEL
PRAMOD KUMAR 17, Jun 2012 at 07:33 PM
HI, WE HAVE A PROPERTY(16000 SQ FEET) IN JODHPUR OPP. AIIMS HOSPITAL WE CAN OFFER THE PROPERTY FOR LONG LEASE ,WE ARE ALSO INTRESTED INVESTORS TO JOIN NEW VENTURE FOR A BRANDED HOTEL
PRAMOD KUMAR 17, Jun 2012 at 07:33 PM
HI, WE HAVE A PROPERTY(16000 SQ FEET) IN JODHPUR OPP. AIIMS HOSPITAL WE CAN OFFER THE PROPERTY FOR LONG LEASE ,WE ARE ALSO INTRESTED INVESTORS TO JOIN NEW VENTURE FOR A BRANDED HOTEL
Yogender Kumar 28, Jun 2012 at 08:50 AM
Dear Amit,\r\nPlease Send me your email id and phone number
Ajitsingh 25, Aug 2012 at 12:08 PM
Planing For hotel near shirdi looking for Official Partners. And I have Running Bar near Shirdi. Want management for my guest House.
ns negi 11, Sep 2012 at 03:15 PM
We want to build hotel/motel mid way haridwar rishikesh [uk] on NH Delhi - Dehradun looking for a joint venture , we own the land .
neeknore pradhan 31, Oct 2012 at 04:05 AM
Hi, i am looking for a tie up for a star hotel in gangtok, Sikkim. Sikkim is a tourist destination and we have visitors from all over the world. I am looking for a good company to manage my property.\r\nIf interested kindly mail me.
R A 03, Jan 2013 at 07:02 AM
Pramod – please get in touch with details of land parcel in Jodhpur and proposed plans for investors in JV for the same.Corporate Inn – Are you looking at tier II/III cities as well. If so, do get in touch.
Vivek 10, Mar 2014 at 07:43 PM
Got a property in centre of town with restaurant fully licensed bar, conference room, banquet capacity 8000 sq f In Hoshiarpur Punjab
Ahmad shah 28, Apr 2014 at 02:17 PM
have one 32000 sq ft land in sonmarg ( kashmir) , a top tourist destination . interested in JV for construction of hotel . mail if interested .
RAJESH RATHI 17, May 2014 at 11:55 AM
Wish to start a hotel at Amravati ( Maharashtra ) and already own a prime property on camp road near Mehfil Inn hotel .We can offer this property on Long term lease or JV.Can you help in finding ?
Karma 28, May 2014 at 04:56 PM
Looking for good franchise partners for a project in the heart go Gangtok town. Also 2 acres of land available in Gangtok for resort.
Sameer Tamhane 24, Jan 2015 at 08:59 AM
*Wanted Partner Investor/Financier/Lessee for Boutique Hotel on 14600 Sq. ft. useable land along a small stream at Luing, Gangtok Sikkim (On New Ranipool-Gangtok Alternate Highway) Facing South towards Gangtok town leading to Nathula and falls on the proposed Mansarovar route.
Kamall Borana 08, May 2015 at 04:47 AM
hi, We are planing to open star category hotel in jodhpur, as we have 7200 sq. ft of land in main city location, surrounded by all main areas of jodhpur, 4 km from railway station, 8 km from airport, 2 km from AIMS, 1 km from CAZRI, our land is located on 200 ft road, many other big projects is under construction.... we are searching for hotel group for lease purpose.... or investor.
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