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Advisory 2012-07-08

Multiplying profits with multimedia concept

Twenty-first century can aptly be called the computer age as everything is just at the click of the mouse. From computer based tutorials that are helpful for professionals for knowledge of software to CDs prepared for students, by conversion of books into

By Abha Garyali Sub Editor

In contemporary times everything is done with the help of computers. This trend is not just limited to MNC’s but government offices and schools have also become more and more dependent on computers. Many schools have adopted multimedia services to educate children. They no longer have the traditional blackboards but use digital boards for teaching. Not only schools and other educational institutes but entrepreneurs too have realised the essentiality of multimedia services for the present generation.

In lieu of this rising need, entrepreneurs are coming up with new and exciting business opportunities which were unheard of till a few years back. One of these is the marketing of CD-ROMS and providing multimedia services and solutions.

Need of CD marketing and retailing

As we all know CD –ROM is a pre-pressed compact disc that contains a lot of data accessible to computers for data storage. CD-ROMs are popularly used to distribute computer software including video games and multimedia applications. Till a few years back starting a franchise of marketing CDs was not even thought of but its usefulness has made this as a lucrative business opportunity. Let us have a look at the advantages of marketing CD-ROMS:

Education through computers: As mentioned schools and other educational institutes are rapidly becoming dependent on computers. Most of the schools have digital boards, therefore they prefer conversion of books into CDROMS. Students also prefer it.

For entertainment: Not only for educating, but CDs are also great for entertainment. It is well known that music and movies CDs are very popular among youth as well as all other ages of people. It is not only for listening to movie songs but include all other kinds of music, be it western, religious or instrumental. Moreover video games, which are now CD based are a good source of entertainment for kids.

Pioneering the concept

Having realised the multi benefits of CD ROMS, Pioneer Office Automation had started their venture of marketing CD-ROMS and also provides multimedia solutions to their clients. The brand is also in the field of providing education through computers by CD-ROMS. The company is operational since 1997 when computers were slowly but steadily evolving in India as a necessity.

It has more than 2,000 titles which include edutainment, games, general and professional skills. Pioneer Office Automation is into bundling of CD'S-Roms for hardware vendors which they can bundle along with their computers. They are also the School Solution Providers in which they have CD’s available for pre-school to secondary schools. As informed by Jagdeep Narula, Director, Pioneer Office Automation: “While working with a multimedia organisation, I found the efficacy of CD (ROM). It struck me that conversion of books into CD ROMS can be a fruitful business. Since then, there is no looking back. Our company launched computer based tutorials/ that helped employees, working in various corporations, to grasp the knowledge of software on their own. We initiated CDs that could provide knowledge on various subjects, to students of pre-schools to class X. We have incorporated music rhymes that have made learning easy and fun.” Recently the company has also stepped into encyclopedia and animation cds. The brand is present in leading retail bookstores like Crossword, Landmark etc, and institutes like Kidzee, Podar Jumbo Kids etc also using the cds manufactured and marketed by the brand in their curriculum.

Why opt the franchise way?

The company adopted the franchise route in 2009 with computers becoming essential in our daily lives. As shared by Narula: “Franchising is the best option to enhance brand visibility. In our case we had to showcase our entire range of catalogues that was not feasible in a single retail counter. We opted for franchising as it imparts full knowledge about our concepts to our consumers.”

Low cost opportunity with high rewards

Becoming a franchisee of this unique business concept can be highly rewarding. Firstly it is a low cost opportunity which needs an investment ranging from Rs 5 lakh to Rs 10 lakh with an area of 150 sq. feet. As far as franchisee qualification is needed, any aspirant who has interest in cds and knowledge of multimedia solutions can take up a franchisee.

Witnessing the tremendous growth and popularity of computers in all avenues of life, it can surely be said that this concept has a lot of potential in metro as well as small cities. Computers have become integral in all cities and towns, therefore this business is not limited but has vast scope.

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