Hotline: 1800 102 2007
Search Business Opportunities
Specialty retail 2012-02-03

Mouthful of sugary franchise

By Feature Writer
Mouthful of sugary franchise

With over 21 years of franchising experience, Candy Bouquet is seeking expansion in India. In an interview, Margaret McEntire, Founder, Candy Bouquet International, shares the brand’s further growth plans.

Namita Bhagat (NB): Brief us on the origin and concept of Candy Bouquet International? What is the USP of the brand?

Margaret McEntire (MM): Candy Bouquet International was founded in 1989 in USA. This concept was developed over time and has worked very well, worldwide. The franchisees sell floral-like designer gifts and gourmet confections in their markets. The general markup of the product is 350 per cent. The franchisees are also allowed to use local candies and chocolates. We currently, have female franchisees in every continent.

NB: How many locations do you have currently? Are you looking for expansion in India?

MM: We have over 500 stores worldwide and would love to expand into India.

NB: What is the franchise model for your brand in India?

MM: The model would preferably be a Master Franchise for India. With a master, we would have a reduced price and the franchisor and the franchisee would split the profits. The master franchisee would put in a model store and train in India, making it much easier for your market.

NB:  What is the capital and area requirement to partner with you as a franchisee?

MM: The requirements are structured by population and economic conditions. The franchise fee is structured by the amount of population and where it is located. This concept can easily be managed via home based structure, a kiosk and a shop in the malls. Our trainer has an 8,000 sq. ft shop that is stand alone.

NB: Have you customised the concept for India? What challenges are anticipated in this market?

MM: Being the first franchisee myself, the development was the hardest part of the business.  This is a proven system now that is already in place and can easily be customised for the Indian market. I do not see any real challenges. People love sweets and chocolates worldwide!

NB: What are the qualifications for a franchisee to partner with your brand? What kind of marketing and support do you provide?

MM: The franchise candidate would submit an application and we would require some financial information and information about the prospective franchisees background as well. We teach the marketing and have a franchise centre online with marketing. We do not charge, though, for an advertising fund.

NB:  Could you share break even period –ROI facts for the franchise?

MM: Each franchisee pays a flat association fee and we do not bother their books.  The Small Business Administration says that most businesses will break even in five years

Related opportunities
  • Coffee Shop Franchise Opportunities in India – Why BrewBakes? About Us: Over..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Delhi Delhi
  • Casual dine Restaurants
    About Us: Ginger Ganesha, a name synonymous with mouth-watering dosas in..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Delhi
  • Fine Dine Restaurants
    Having the spirit of an entrepreneur for building a successful..
    Locations looking for expansion Gujarat
    Establishment year 1980
    Franchising Launch Date 2000
    Investment size Rs. 50lac - 1 Cr.
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Healthcare & Medical Products
    About Us: India's Leading budget eyewear brand. Founders are from IIM..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts