Mumbai based brand, Aarya 24kt believes in creating every product in a unique way. Kaivan Shah, Vice President, Aarya 24kt Pvt. Ltd. spoke to Ekta Sharma Verma about his brand’s further expansion plans in India and opportunities offered by Aarya 24kt.
Brief us on the origin and concept of your brand.
Mumbai-based Aarya24kt deals in gift articles, artifacts, home decor pieces, corporate/ customised products made from pure 24kt gold foil and 99.99 per cent pure silver plating. Established in 2008, the brand has already multiplied pan-India through distribution network supplying to more than 1500 retailers through 54 distributors and 18 successful franchisees.
What kind of franchise opportunity are you offering?
Our company is offering franchise opportunity for a standalone store, kiosk model and a shop-in-shop. We also offer area monopoly to all the franchisees.
Share your brand’s USP.
Our product range starts from Rs 100 onwards. We have more than 900 products in gold foil and more than 250 products in silver covering. We also give guarantee for non tarnishing of products.
What kind of training and support do you provide to your franchisees?
We provide five day training to our franchisees. The initial training to the staff / manager is done at our head office in Mumbai. Training covers product knowledge, brand categories, customisation, manufacturing processes, incremental sales tactics, business conversions through body language and other needs for a successful sales personality. With every new product launch or a new project done anywhere in India, each staff member is sent a training video of the same.
Kindly share the brand’s further expansion plans in India and other countries?
Our brand is strongly working on its distribution and franchise module, shop-in-shop, corporate gifts and online sales. In the near future we plan to open stand alone stores all across India. Internationally, we have our supplies in The Middle East, USA, Nepal, Australia and Canada. Aarya24kt has its offices in New York and Dubai also.
Area- 200-500 sq ft
Investment- Rs 5-15 lakh
Breakeven- 3 months
Current franchisees- 18
Targeted franchisees- at least 60