Opportunity Nov, 17 2015

‘Men in blue’ prefer franchise business ventures, off the field.

What is common between Mahendra Singh Dhoni and Virat Kohli? If you answered "they both are cricketers” you are absolutely right but, the other thing they share is that they both have ventured outside their comfort zones to start their businesses. Besides

By Amanpreet Kaur, TFW Bureau
Chief Sub Editor
‘Men in blue’ prefer franchise business ventures, off the field.

TFW got in touch with “Men in Blue” from sports industry who chose to give thumbs up to their entrepreneurial ambitions and went an extra mile to strengthen their business by relying on franchise model for expansion.

After prowessing skills as successful cricketers, one of the best cricketers like Indian Cricket Captain Mahendra Singh Dhoni and Virat Kohli are simultaneously managing two profiles in different arenas and have become entrepreneurs as well with their entry into fitness industry. Both the sport celebrities have launched their brands Sportsfit and Chisel lately and are exploring franchise model to strengthen their presence across India.  

Why investing in celebrity-based businesses is best bet for wannabe franchisees? Take a look below:

  • Besides having fame & fortune, celebrity-based businesses have direct reach and huge network  across India and around the world
  • Footfalls double as they connect with fans easily
  • The aspiring franchisees are showcasing more interest in putting capital on celebrity based businesses as these are regarded as safest to invest into.

Take a look below to know more about the sports celebrities in fitness business.

SportsFit by Mahendra Singh Dhoni

The Indian cricket team caption Mahendra Singh Dhoni started his innings in fitness business with the launch of his chain of fitness centres in India. SportsFit World Private Limited along with Rhiti Sports, a fitness brand with a novel approach,  world class equipment and expert trainers, provides an ideal opportunity to new entrants as well as existing players in the Indian fitness industry to capitalise on and exploit the market growth potential.  The brand is currently operating five outlets and looks ahead to add 25 outlets in total by end of year.

Chisel by Virat Kohli

Apart from being India’s Test Captain and one of the young batsmen in the world across all formats, Virat has a keen eye for business and brand building. As fitness is an area close to Virat’s heart, it was a logical progression for him to enter the fitness business. Along with CHISEL, Virat has a fashion label Wrogn and has bought stakes in the ISL franchise FC Goa, and SportConvo, a U- based sports social network.

Chisel Fitness LLP is a start up health wellness and Fitness Company promoted by two Founder Directors Dr Shardul Sinha and Satya Sinha. They are first generation fitness entrepreneurs with over 15 years of experience in the health and fitness domain.  For Chisel, the perfect franchisee partner would be the one – who has prior experience and knowledge of the fitness industry. Having space in premium up-market and residential locality, high net worth individuals having existing space and land bank or must be pure investors – financially strong people willing to invest in a profitable venture. Chisel provides four types of business formats to its prospective franchisees that comprises of – Express, Studio, Luxury and Super Luxury.

If you’re looking forward for money spinning opportunity then, hopping on celebrity businesses can fetch best of benefits for you.

Related: Brands feel diversification is the key to success

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