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Business services 2009-10-31

Matchmaking profits

By Feature Writer
Matchmaking profits

Matrimonial web portals are gaining popularity. Easy to access and convenient to use, matchmaking across the globe is just a mouse click away. In an interview with Franchise India Holdings Pvt. Ltd, Gaurav Rakshit, Business Head, shares the success of

Ramanjit Kaur (RK): What inspired to take the franchise route?

Gaurav Rakshit (GR): Matchmaking is a sensitive subject and trustworthiness is very critical for the success of this business. Centre has pioneered the concept of using proprietary technology to revolutionise the traditional method of matchmaking.

RK: What practices and initiatives have you introduced in

GR: Over the last 4 years, Centre has pioneered in retail matchmaking services in India and has always been a step ahead in innovation in the matrimonial industry in terms of exceptional services offered. Over the last year, has introduced two novel concepts for its offline members. They are: 

  • Chai meetings: Short meetings are conducted for prospective brides and grooms and their respective families usually from the same community.
  • Personalised matchmaking: A warm and friendly offering dedicated to making your search faster and simpler for the perfect match. The Centre advisor acts as a mediator and represents the members’ of family to the prospective party.

RK: What is the eligibility criterion for taking the franchisee of your company?

GR: To become a Centre franchisee, one requires 400 to 800 sq. ft of semi commercial space and an investment of Rs 7 to Rs 12 lakh. The exact space and investment depends on the city and location.

RK: What support do you provide to your franchisees?

GR: Centres provides its franchisees the know-how, planning and impart training to run the business efficiently.

RK: What is the break-even period for ‘’ franchise?

GR: The break-even is not same for all franchisees. While some franchisees take three months, there are some that may take a year.

RK: How many franchisees do you have and in which all cities?

GR: Currently we have about 100 Centres in India. Out of these 40-45 per cent centres are owned by us and 55-60 per cent centres are run by the franchisees. We recently took the offline model to a global scale with opening a centre in Canada.

RK: What are the company’s future plans in terms of expansion through franchising?

GR: Centre – as a retail enterprise has worked wonderfully in India. As mentioned earlier, our plan is to now expand this model on a global scale. We have already opened a centre in Canada and now plan on entering the U.S. and U.K. market as well.

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