Hotline: 1800 102 2007
Search Business Opportunities
Food and Beverage 2009-07-26

Master of spices

Master of spices

The Franchising World (TFW): How was the concept Mirchi born?

Ranjiv Kumar (RK): The name ‘Mirchi’ denotes a bold and unconservative kind of authentic Indian cuisine. It is not just another bland, ultra-conservative, traditional tandoori and mughlai food restaurant. It is a place where you can explore specialty cuisines of different regions recreated with a variety of spices to really enhance the taste buds of the food lover. It is now one of the most unique and preferred restaurants–cum-bars offering fine dinning.


The first version of ‘Mirchi’ was launched in November 2002 at Ansal plaza (Delhi). Banking upon tremendous success of the first version, another restaurant was launched in 2006 at Cannaught Place (Delhi), which again proved to be a grand success.


As I launched it, Mirchi is now very close to my family. Me and my wife Monisha are  very closely involved in running of Mirchi. We monitor each and every aspect of this venture, right from procurement to menu, taste, service as well as finance.


TFW: What are the target locations for your expansion?

RK: Mirchi proposes to consciously plan its presence at locations that compliment its business. High street area, retail shopping complexes, malls as well as sites surrounded by posh residential colonies and corporate offices would be the chosen destinations.


TFW: What kind of training and support a franchisee would get when partnering with you?

RK: Mirchi’s job as a franchisor shall be to ensure that your entry into this new venture is handled as effectively as possible, and to provide you with expertise in every aspect of running a successful fine-dinning Indian cuisine restaurant. Franchisees will be provided one time training programme for their team including  training material, initial startup training, business and operational training, special training on customer services. Operational manuals will be leased that will cover all aspects of Mirchi kebabs and curries operations. An experienced restaurant manager will work closely with you for up to four weeks of operation. Under our comprehensive restaurant promotion programme  we provide to our franchisees, assistance in site selection, necessary regulatory approvals, field support, HR and IT support, logistics and supply chain management before and after opening restaurants.


TFW: What are the expansion plans of your company and which are your target areas?

RK:  Our immediate goal is to concentrate in the Delhi NCR region where we feel there is enough scope and potential for 8-10 successful ‘Mirchi’ outlets. However, we are very particular about choosing the right location and of course, the right partner to work with. We hope to achieve this target by March, 2010, after which we plan to have ‘Mirchi’ outlets in all major cities of India. And, if successful, we would definitely like to go global.


Franchise facts:


Space required

1,000-1,200 sq.ft.

Term of agreement

5 years

Marketing fund

2 per cent of gross sale (net of taxes)

Investment required

Rs 5 lakh

Related opportunities
  • American Kidz, the pioneers in the field of Language training,..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 2lac - 5lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater MEERUT Uttar Pardesh
  • Frontier Biscuits - a very renowned name in Bakery sector..
    Locations looking for expansion New Delhi
    Establishment year 1950
    Franchising Launch Date 1995
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater West Delhi New Delhi
  • About Us: Cambridge Montessori Pre School and Day Care is poised..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Central Delhi New Delhi
  • Sports & Gaming
    About Us    Fitokids was established in the year 2016 as a..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts