Hotline: 1800 102 2007
Search Business Opportunities
Retail 2015-08-31

Master franchising is the buzzword in retail

Master franchising is the buzzword in retail

236 Nike stores, 52 Levi’s stores & 82 Lotto stores are operational under the umbrella of SSIPL across 99 cities in India. In an exclusive interview with Franchise India, Atul Madan, President, SSIPL talks about the skills a master franchisee needs to posses to run a successful franchise business.

Which all brands are there in your kitty?
We have master franchise rights for a few of the leading international retail brands in India. We operate 236 Nike stores, 52 Levis stores & 82 Lotto stores pan-India. The latest addition to our franchise retail portfolio is Clarks, which we started in 2014.

How has been your journey as a franchisee?
It has been a remarkable journey. We started our journey with Nike &opened our first store in 1998 at New Delhi. With over 17 years of organized retail experience and established partnerships with leading global brands, we bring in a lot of experience and expertise on the table.

What do you think is the most significant aspect in franchise model?
In retail franchising, choosing the right partner is the most crucial factor that a company looks for. Therefore, it makes sense for brands to partner with master franchisees, who have the capability and infrastructure to manage a chain of stores.  Master franchising is the buzz word as franchisors find it difficult to work with individual investors/ partners to operate their franchise stores.

Any comments on real estate as a challenge in running franchise stores?
In our business, right location makes the difference and that too at the right commercials. SSIPL is known to possess some best locations in the most important high-street markets and malls across the country. We operate in over 100 malls and more than 170 high street markets across the country.

How significant is franchising model in today’s world?
It is extremely significant. Franchising is a key model for scalability.  For any brand to grow big, to expand & to achieve the desired scalability, franchising plays an important role.

To be successful in franchising…
One should not compromise on the basics and build a fundamental organization / business model and always work very closely with the franchisor to echo the brand ethos & brand visionfor a successful venture in the long run.

Role of technology in retail…
Working in retail industry without technology support is not practical. We were the first ones to implement AXAPTA software, which is the most pinnacle ERP solution for the retail industry by Microsoft. In retail, technology has to be an enabler than just a support function.

Related opportunities
  • Beauty Salons
    About Us: Instyle salon is a premium unisex salon based at..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Fine Dine Restaurants
    About Us  The Grand Thakar`s family restaurant is a popular eating..
    Locations looking for expansion Gujarat
    Establishment year 1965
    Franchising Launch Date 2017
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Others Food Service
    About Us: Let’s get chai pe high with CHAI KE DIWANE!!!, Chai..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • HR & Recruitment
    About:   Aarvi Encon is an established manpower outsourcing company based in..
    Locations looking for expansion Maharashtra
    Establishment year 1990
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts