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Marketing Franchisee: The New-Age Sales Person

If you are passionate about establishing an independent business and possess excellent marketing skills, then here comes a unique opportunity for you. Join hands with Reliance World as a Marketing Franchisee. Read on to know more

By Ramanjit Kaur Feature Writer

Marketing Franchisee (MF) is a unique concept which involves direct selling of a product or services to its consumers. As Prashant Tambe, National Head - Direct Sales, Reliance Webstore Ltd says, “It is a direct selling concept with few enhancements. It is one of the innovative franchise concepts that ask for low investment and involves minimal risks.” It is a channel through which a company reaches out to its wide customer base and creates awareness of its new and existing product range. There are some major players which are counting heavily on MFs, and one of such prominent player is Reliance World that has immersed itself in this concept to give its customers a delightful experience of its wide availability of products and services. It includes digital world of information, communication, entertainment and utility services.

Role of marketing franchisees

Marketing franchisees serve as an entrepreneurial arm of a particular Reliance World store irrespective of the fact that the store is franchised or company-owned. Their main task is ‘selling’ the product or the services to its customers. As Tambe says, “We have a range of products and services that cater to a wide cross-section of audiences including corporate, executives, homemakers and youngsters.” They have to take the various products and services that are offered at the particular stores (assigned to them) to the doorsteps of the customers who have the purchasing power but lack of awareness and time forbid them from buying. Moreover, it is the duty of the MFs to manage their own customers and motivate them for regular sales.

The new digital services launched by the Reliance Group demand a presentation or a demo to convince the customers to lead them to final sales. With this motive, the Reliance World is looking for marketing franchisees to give their customers the experience of the wide range of interesting and innovative products. These MFs is going to play an essential role in the market penetration and growth of the company.

Differences between marketing franchisee and direct sellingDirect selling concept of MFs differs widely from that of direct selling. Some of such existing differences are as follows:

  • Unlike a direct sale agent, an MF is assigned for a particular store. But the number can increase up to three depending on the potentiality of the geographical location. S/he will represent that particular store with its wide array of offerings. In turn, s/he will earn a percentage of gross margins on the various sales s/he makes.
  • Usually a direct sales agent is supported by very few offices/ centres of the company. However, a MF leverages the robust support of the Reliance World stores in that particular neighbourhood. Interestingly, the MFs can have a team to work for them for better performance.
  • Despite direct selling, an MF will not lug around heavy bags, full of products to sell. An MF will be required to sell the concept and the Reliance store will remain the fulfilment point for selling the offerings. Moreover, s/he can even decide how much s/he wants to sell and earn.
  • In contrast to a direct sales agent, a marketing franchisee will leverage the backup and support of a well established brand. In addition to this, the opportunity involves minimal risks with great earning potentials.

Eligibility criteria for selecting marketing franchisee

If you think that this is the kind of opportunity that you have been looking for then here are enlisted the eligibility criteria set by the Reliance World for selecting its MFs:

  • An MF is required to have good contacts and networking skills to expand the customer base.
  • S/he must have the marketing acumen and a passion for selling the products or services offered by the company. As Tambe says, “We are looking for educated MFs who can understand our business concept and convince the customer by imparting the knowledge of the various products as our offerings are assimilated by the educated people of the society.”
  • Aspirants with field sales experience of ‘Concept Sales’ products will be preferred.
  • S/he must be capable enough of investing around one lakh rupees to get started with this promising business. The best part is that the model involves a sign up fee of merely Rs 20, 000, which too is collected for the training and support expenditure.

Training and support for marketing franchisee

Once you get selected, the next step will involve 10 days intensive engagement programme and certification. As Tambe says, “Our training programme will be conducted by the respective experts and external faculty at the corporate headquarters of the company at Navi Mumbai to provide a comprehensive knowledge and skill training to each of the marketing franchisee.” It will be followed by a two-day store orientation programme, which will be done at the store level. Besides this, various module-based training programmes will be organised on the basis of the observation scores. Reviews covering new products and sales techniques will also be imparted to the MFs.

Importantly, an MF will be mapped to his/her assigned store to provide support in terms of sourcing the products for demo or sales, order fulfilment and product collateral supply (brochures, leaflets, fliers and so on). The MFs will also be provided with a complete sales kit with all the necessary marketing collaterals.

In short, the marketing franchise can be a good value proposition for an aspiring entrepreneur as it involves great earning potentials, low investment franchise and minimal risks. So, associate yourself with the leading Reliance World and avail the benefits.

MALA 11, Dec 2009 at 12:27 AM
rahul 29, Sep 2010 at 08:43 PM
gagn 18, Oct 2010 at 09:40 PM
Interested in opening a franchise in uttarakhand, please contact.
Tejas Desai 11, Nov 2010 at 10:46 PM
Interested In setting up an Organic Food Restaurant in Ahmedabad. Please contact
alok 18, Nov 2010 at 05:59 AM
Elmie Shullai 22, Nov 2010 at 02:45 PM
Like all the others interested in setting up an Organic Restaurant franchise in Shillong Meghalaya in North east India. Please contact me & give me your info..Appreciate the time...
retaish 21, Dec 2010 at 11:09 PM
Hello, I am intrested to open organic food corner. please contact me ASAP.
rajesh 03, Jan 2011 at 08:59 AM
reg franchising.Please send all the details and wish to contact you
Yogesh 08, Mar 2011 at 11:38 PM
Would like to put up a organic restaurant in Bangalore, Please send me the details i have a 300sqft of space i would want to start of asap.
vikram 19, Mar 2011 at 07:29 PM
would like to get a franchisee--
Pandharinath mhaske 30, Mar 2011 at 10:00 PM
i am interested to start and operate organic shop in Pune. plz send me details. Thanking you in advance.
sacchin 12, Apr 2011 at 02:21 PM
i am interested in starting this in goa pl send details or contact.
Richa 17, Apr 2011 at 09:35 PM
I would like to get a franchise
amir 24, Jun 2011 at 09:08 PM
i am intrested in starting in patna bihar.please send detail c
gagan 27, Jun 2011 at 08:06 PM
interested in opening d same in uttarakhand, please conatact
shobha 26, Aug 2011 at 02:16 PM
dominic basu 26, Nov 2011 at 05:04 PM
pl send me the details for franchise to set up at guwahati.
aayush 28, Nov 2011 at 07:43 AM
please send your details if we want to open organic store in surat.
Purva 08, Jan 2012 at 02:16 PM
Hi,\r\n\r\nPl send me the details as i am interested in opening in mumbai
anup kumar chowdhury 29, Jan 2012 at 09:28 AM
please send me all the details for setting up a franchise
vinay 26, Mar 2012 at 06:56 AM
I am working as a biz consultant with a Health GYM, SPA and auyerveda centre client in Noida. They have big space to open a Organic food court and products outlet. I am looking for partners who are willing to start their business.
shreyaa 11, Apr 2012 at 06:40 AM
hi i am interest.
VINOD 28, Apr 2012 at 10:43 AM
please send me the details n how much space is required in bangalore.\r\nhow much investment will be . please send me the detalis\r\n
rohit 28, May 2012 at 07:29 AM
i want partners to join hand with me to start restaurant business in Surat
karthick 31, May 2012 at 12:42 PM
CHETAN 09, Jul 2012 at 01:14 PM
very much interesed to partner with you\r\nkindly send me details of it \r\nwhat type of requirement you want according to business standards \r\ni want to open this in new delhi\r\ntimely reply appreciated
Kailash Goyal 14, Jul 2012 at 08:54 AM
I can supply organic ingredients ( milk , edible oil , wheat, rice , spices , vegetables and all other material used kitchen) required for making organic meal . We have franchise of branded company which have base in India and abroad also .
avinash 15, Nov 2012 at 11:08 AM
interested in starting an organic rest. near chandigarh
vijay gautam 19, Dec 2013 at 09:14 AM
i m interested. Pls send detail.
Sandeep 19, Feb 2014 at 07:46 AM
hi..i m from bhubaneswar. interested in starting this organic food restaurant. kindly send me the details....
jagdeep 26, May 2014 at 05:54 AM
Kaveri 17, Jun 2014 at 09:55 AM
vikram singh 25, Oct 2014 at 01:56 AM
hi, i m running fruit and vegetable store in lucknow and want to start an organic store in lucknow.please send me franch ME FRANCHISEE DETAISise details.
Kavitha Basker 17, Dec 2014 at 07:21 AM
I am interested in opening a Organis store in Bangalore. Please send me all the details for setting up your franchisee.
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