Specialty retail Oct, 27 2010

Making The Most Of Corporate Gifting

Diwali is around the corner and the ritual of presenting gifts heightens the spirit of festival celebrations. Corporate houses have already placed their orders to present gifts to their staff, friends and relatives. Franchisors and retailers are having he

By Ramanjit Kaur
Feature Writer
Making The Most Of Corporate Gifting

With the onset of festivities, most of the businesses dealing in gift items gear up with innovative products for its wide range of customers. Among gift items, corporate gifts are making its way to every gift store today. It is during this festive season, when the demand of corporate gifts soars high, and in order to meet the rising demands, franchise companies are coming forward with handful of corporate gifts for various occasions. Franchisors dealing in corporate gifts and greetings have their marketing strategies in place to allure customers and bring in volumes to their respective franchise business. Festival time is the best time for all the franchisors and the franchisees to gain profits by serving the clients in the best way possible.

Significance of corporate gifts

The growing trend for corporate gifting has given a boost to the franchising business industry. Nowadays, every company distributes gifts on festivals and special occasions to its clients, associates and employees. As Smriti Dalvi, CEO, Florista India Pvt. Ltd says, “Corporate companies usually place bulk orders during the festival season, thereby bringing in a lot of business to us and all our franchisees. So, it is the best time to serve the clients and generate maximum revenues.”

Unlike personal gifts, corporate gifts reflect the image of the company or business and therefore, should be chosen carefully to balance the personal sentiment and professional behaviour that sends the right kind of message in the right manner. Corporate gifts are a medium to motivate, recognise, and appreciate clients, associates and employees. These are an important tool to promote a franchise business during festivals.

Franchisors offering best deals

A corporate gift should be elegant, timeless and practical, which may include a sophisticated and technologically advanced gift item like a digital diary, palm top, or a card scanner. However, a box of dry fruits, sweets, chocolates, flowers, hampers, watches, apparels, greeting cards and so on are all time favourite corporate gifts. There are innumerable options that one can choose from the list. Here the article explores the most preferable sectors and franchising players associated with corporate gifts.

Greetings and Gifts: It is the most sentimental and eligible option for corporate gifts. Archies and Hallmark rule the Indian market in greeting cards along with other manufacturers and suppliers. As Vijayant Chabra, ED, Archies Ltd says, “We are into corporate cards and corporate gifts and have tied up with CRY for selling and designing special cards and gifts to our clients. We also have our internal division that offers 60 items, which are exclusively procured and made for our clients.”

Flowers: These days, a wide range of innovative corporate Diwali gifts are available. Companies like Ferns N Petals,Florista India Pvt. Ltd and few others serve best by offering extensive range of corporate gifts such as the combination of flowers and chocolates, flowers and sweets, flowers and biscuits and so on. As Dalvi says, “We usually come up with innovative ideas and products to best serve the interest of our clients. We talk to different players of the sectors, collaborate with them and accordingly design new gifts along the lines of our main business.”

Candies and Chocolates: These two sectors cash-in on the festival season big time. With the shift in the consumer behaviour, people these days prefer to gift bakery products or chocolates over sweets. Companies like Sweet World, Candy Treats, Leonidas, and Chocolate Room and so on makes the most of the festivities in India.

Bakery products: Bakery is another sector that is preferred for corporate gifting these days. The players of this sector that are successfully expanding through franchising are Daily Breads, Cinnabon, Monginis India and so on.

Apparels: Apparels have always been the favourite choice of the companies when it comes to corporate gifting. Branded shirts, T shirts, ties, handkerchief sets are everyone’s first choice and are considered as the best option available, especially on the occasion of such festivals like Diwali to inculcate a good spirit amongst the employees.

The industry of corporate gifting is no doubt an immense market place and a majestic sourcing opportunity for not just the buyers but also for the franchisors and the franchisees. Franchising business companies with novelty ideas, creative products and productive business opportunities today stand a chance in this market.

Related: Profits embedded in oriental tradition

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