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Retail 2012-12-23

Luxury at its best

An interesting trend emerging in the luxury retail market is in ‘the bridge to luxury’ segment. Many luxury brands are engaging consumers by offering products with pricing that bridge the super-premium to luxury price segment. FRETTE has successfully

Founded in 1860, Milan-based FRETTE is the leading international luxury bed, bath and home furnishing brand. World renowned for its luxury linens, the brand has a rich history supplying the finest linens to aristocratic families throughout Europe, as well as to the Vatican. The products can be found in Beverly Hills, New York, London, Paris, Hong Kong and Tokyo and other international luxury centres. The company launched EDMOND in 2009 as the line designed to be more relaxed and contemporary than its parent couture collection. This enables the consumer to get induced into the ‘luxury experience’ enjoying the sheer excellence of craftsmanship and typically be compelled to upgrade to next level. Presently, the brand is present in more than 40 mono-brand stores in Italy and nearly 100 boutiques in the shopping centres across the world and in most prestigious departmental stores. Top hospitality establishments such as the Paris Ritz, London Savoy, Singapore Raffles, Peninsula Hong Kong and all of Ritz-Carlton's U.S. properties outfit their hotels with FRETTE linens.

Brand’s philosophy and product line 

The brand’s philosophy is to maintain the leadership in style and comfort and provide its trademark quality to all its customers. With its launch in India, it aspires to be a haven for Indian decor fashionistas. The store is the new benchmark in the lavish décor shopping experience and India’s new destination for the decor conscious. FRETTE offers luxury products for the entire family in its collections that varies anything from a bed linen to accessories to home wear for men and women, beach and bath products and baby essentials. It provides a varied taste in comforters, bed sets, duvets, pillows, quilts and bed spreads in its bed collections. In its beach and bath collection, it offers bath robes, beach accessories, soaps, spa essentials, candles and towels.  The FRETTE to wear collection comprises of accessories, lingerie, nightwear, sweaters, robes, slippers and scarves for men and women.  The Baby collection contains bibs, bathrobes, blankets and bedding.

Growth drivers 

Rising consumer confidence after the global meltdown is leading to increasing aspirations and hence the demand for luxury boutique homes/villas/apartments with a high lifestyle quotient. The enthusiasts aspiring for this luxury include business leaders, top corporate executives, NRIs and expatriates. As a result of this growing demand, developers are now engaging renowned interior designers whose services entail travelling across the globe to procure furnishings from luxury brands such as FRETTE, with its aspirational line EDMOND FRETTE. With the availability of high end luxury furniture and furnishing brands locally, the demand for these products is likely to escalate significantly. A changing trend is also being witnessed in the residential real estate segment and particularly in the luxury homes segment which is growing at over 20 per cent.

The brand forays into India 

The rapid pace at which luxury housing is growing in India has evolved luxury furnishings into very a lucrative industry. Indian consumers are heavily influenced by Western culture and now they are willing to spend handsomely on decorating their living space. With this shift in consumer profile, the obvious gap in the market is for a leading luxury home furnishing and bed linen brand such as FRETTE. After making a mark globally in countries like USA, France, UK and having opened over 10 stores in China in the last two years, the brand now intends to make an indelible mark in the Indian market.

Franchise business model 

FRETTE operates strictly on franchise model world-wide. The all India exclusive rights for the brand’s franchise are held by Elite Lifestyle, an international investor. Regency Retail Private Limited is the Indian entity which is a subsidiary of Elite Lifestyle and represents the local office in India. The brand plans to launch six to nine stores in the next three years primarily in the metros followed by Tier II markets.

Competition & challenges 

Several other luxury bed linen brands have or are expecting to make their foray into the Indian market. Competition from these brands such as Versace Home, Ralph Lauren, Fendi Casa and Armani is not a concern for us since for all these fashion brands; bed linen is a secondary line. However the brand intend to take its level of services a step further by providing clients customised designs across the range of products. Moreover going forward, an improvement in the Indian retail environment and changed regulations is likely to make the Indian stores a great access point vis-a-via the Western outlets.

Conclusion

FRETTE presence has grown worldwide during the past century. This demonstrates that sophistication and quality can last over the years and are not restricted to a narrow geographical area; they are the expression of an effortless search for good taste and constantly growing elegance.

Comment
nitin nanavaty 12, Jun 2012 at 07:00 AM
we are looking for at starting one outlet for donuts in baroda as here we have lots of cosmo crowd, we are into restaurant business since last 7 years , we have only parathas egg station honest and much more in our kitty..... can we source around 20 nos assorted donuts daily for baroda u can send through courier daily basis....\r\n\r\n regards
K. N. bhat 24, Jun 2012 at 10:48 AM
Please send full details.
K. N. bhat 24, Jun 2012 at 10:50 AM
Please send full details.
siddharth 13, Aug 2012 at 08:10 AM
franchise of mad over donuts required
Aparna Bhumkar 26, Aug 2012 at 06:12 PM
Can you please send me all the franchisee details for Bangalore, Whitefield location?
shalinipriya 30, Aug 2012 at 04:49 AM
franchisee details req
Sheenam 31, Aug 2012 at 08:08 AM
I am interested in taking a franchise of mad over donuts. Please reply.
Manu Sharma 12, Oct 2012 at 04:12 AM
Kindly provide me details for francise of MAD OVER DONUTS.
aasha murjani 14, Oct 2012 at 02:51 AM
Please send full details.
utsav Shah 17, Oct 2012 at 06:16 AM
I am interested in buying the franchise of mad over donuts in ahmedabad-gujarat so please send me all details following the same...which includes the amount of franchise,and all your terms and condition...waiting for an early reply...
deepak 25, Oct 2012 at 03:06 AM
pl. send me full details. i m interested to explore an opportunity in Bhubaneswar, Orissa.
Shailesh Agrawal 30, Oct 2012 at 08:41 AM
I am interested in taking a franchise of mad over donuts. Kindly provide me details for franchise. Please reply.
Priyanka Kadam Mukherjee 01, Nov 2012 at 09:05 AM
I am a huge fan of Dounuts since years, but it’s sad to know that there is no outlet in mira - bhayander. \r\nI have a shop on Mira Bhayander road & am interested in being your franchise. Need to know more in detail about been your franchise.\r\n\r\nLooking forward for your positive response.\r\n
Johnson A.L 05, Nov 2012 at 04:55 PM
I would like to start a outlet in thrissur kerala. please let me know all details. Thanks JOHNSON
Vishal 18, Nov 2012 at 11:05 PM
hello sir, this is vishal, I would like to start franchisee of mad over doughnuts in my city ulhasnagar, can you please forward me the details and procedure to start the outlet
Renuka Ram 27, Nov 2012 at 02:52 PM
i\'m interested to be the franchise of dunkin donuts & dominos in Odisha,India.kindly sent the details asap and investment amount of starting the business..yours response is eagerly awaited..\r\n
Ashutosh Dammani 02, Dec 2012 at 07:44 PM
sir iam very much intrested in taking franchise of Mad Over Donuts in Raipur. it is the fastest growing sector in our city and Raipur is the fastest growing city in central india. so please send me the details regarding M.O.D\'s franchise. Hoping to hear from you very soon.\r\nThanking you.
Mayuri 25, Dec 2012 at 08:50 AM
Dear Sir,\r\nWith reference to your article about your franchise company I would like to ask you for more detailed information on this instrument for cooperation.\r\nHaving more than 10 years experience in the field of doing business, currently I am taking a great interest in franchise business. On these grounds I would like to find as much as possible about opening own business within the bounds of your enterprise.\r\nI am waiting for your prompt reply.\r\n\r\nThank you in anticipation.\r\nSincerely yours,\r\nMayuri
faraz qureshi 26, Dec 2012 at 12:56 PM
hi, sir/madam i am lokking for your help in starting an franchise of MOD (Mad Over Donuts).please do revert with all possible details as i am willing invest ASAP....
Rohit 01, Jan 2013 at 04:43 PM
I\'m interested in knowing the proposal for a franchisee in Hyderabad . Please provide the details.\r\n\r\nThanks
sneha 27, Jan 2013 at 10:35 AM
please send me more details.. am interested in opening a franchise in mangalore and manipal, karnataka
Shobha Rana 04, Feb 2013 at 04:19 PM
Would love to bring Dunkin\' Donuts to Chandigarh. Would like to know the franchisee details.
Swapnil.Dicholkar 10, Nov 2013 at 08:31 AM
franchisee details req Please send full details.
nandakishore 16, Dec 2013 at 02:11 PM
Kindly provide me details for franchise of MAD OVER DONUTS
sunita sehgal 16, Dec 2013 at 04:18 PM
want to open M O D outlet in Ahmedabad. Pl send details
sunita sehgal 16, Dec 2013 at 04:19 PM
Please send full details.
manasi potnis 03, Feb 2014 at 09:01 AM
want to open M O D outlet in Pune (karve road/kothrud area). Pl send details
Ruchita 03, Feb 2014 at 03:03 PM
Please send details for Franchise options.
Pradnya 10, Feb 2014 at 11:54 AM
Hi , please send me franchise details of MOD.
viral 15, Feb 2014 at 08:37 AM
please send the franchise details for mumbai
shikha 20, Feb 2014 at 03:36 AM
would like to get more details of mad over doghnuts franchise in pondicherry tamil nadu as M O D is already there in chennai with 2 outlets but not in pondicherry. Pondicherry has developed drastically in the last few years. Please let me know details on this.
Shaila 02, Mar 2014 at 01:31 PM
hi, sir/madam i am interested for in starting an franchise of MOD (Mad Over Donuts).please give all details . Thank you.
Paresh Surana 07, Mar 2014 at 05:33 AM
Need Franchisee details and terms and conditions for prime mall loacation in mumbai.
venugopal 18, Mar 2014 at 09:33 AM
Dear Team,This is my 3rd mail with regards to the MOD franchise requirement. I have a place of my own at one of best located place at Chembur,would be great if you can revert back with your Franchise details,Thanks - Venugopal
Shivam Mungiya 02, Apr 2014 at 03:18 AM
I am interested for the franchise of MOD in Indore .It would be very helpful if you could send me the details regarding franchise terms.
Vinay SHrivastava 16, Apr 2014 at 04:55 AM
kindly give details of the franchisee for NAGPUR city. its a fast growing city with people from different states and i believe MOD would be a great success . waiting for the details.
Vishal Shah 13, May 2014 at 09:53 AM
I am interested in buying the franchise of mad over donuts in kolkata so please send me all details following the same...which includes the initial investment and all your terms and condition.Waiting for your reply.
Ramawatar Agarwal 21, May 2014 at 07:45 AM
Interested to open an outlet of MOD in Mira Bhayander Please let me know the Procedure and all formalities.
amreen kapadia 02, Jun 2014 at 02:19 PM
I am interested for the franchise of MOD in Indore (MP) .It would be very helpful if you could send me the details regarding franchise terms.ASAP please
Ekta 08, Jun 2014 at 08:31 AM
I want to know about the franchise opening details of MOD
vishal 04, Aug 2014 at 11:13 AM
I am interested in opening an outlet in kolkata.Please give me the details ASAP.
Paritosh Mangal 06, Aug 2014 at 04:53 PM
Dear franchiseindia & MOD team, After having done research about the MOD concept, type of outlets PAN India, customer profile, foot-fall requirements, ect. I would like to express interest to open a franchised outlet at Bhopal (MP). Would like to have a step forward from you so as to motivate me to think ahead. I carry good education background (MBA from MU), and couple of years of retail experience and work experience (1 year) at MNC. If interested, kindly revert back for further communication.Thanks
arun jain 05, Oct 2014 at 01:04 PM
hi, sir/madam i am looking to start an franchise of MOD (Mad Over Donuts) in Mumbai .please do revert with all possible details as i am willing invest ASAP....
Hemant Patel 11, Nov 2014 at 05:31 AM
Hi, I am interested in putting up the franchise at Sarabhai Road / Old Padra Road at Vadodara. We are into real estate developers business in and around Baroda.Please respond in case you are interested in offering your franchise for Vadodara. Please send details.
Yusufkhan Inamdar 12, Nov 2014 at 02:40 PM
Interested to open an outlet of MOD in Mira Bhayander Please let me know the Procedure and all formalities.
hari babu 24, Nov 2014 at 10:44 AM
i need full information on franchise of mad over donuts i want open in vizag(smartcity)
Prashant Patel 27, Dec 2014 at 09:57 AM
I am interesting to open outlet in Ahmedabad... please send me full detail ASAP..
Pradeep 19, Jan 2015 at 09:05 AM
I am interested to open at Kozhikkode in Kerala.Let me know more details
Aayushi Goyal 03, Mar 2015 at 01:51 PM
I am interested in taking a franchise of mad over donuts in Jaipur, Rajasthan. Please reply.
Shaila Hublikar 06, Sep 2015 at 12:32 PM
I am interested in taking a franchise of mad over donuts in Hubli, Karnataka.
yash 16, Dec 2015 at 06:40 PM
I have food outlet in Pune . . downstairs it is 170 sqft n on mezanine (concrete slab) it is 150 sqft . . upstairs is my kitchen . . it is allowed to have kitchen upstairs ???
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