Advisory Oct, 09 2009

Locate an apt location

Whenever you talk to a franchisor and ask him about the most significant element of opening a store. Most of them would say Location, location and location. As evident as it is that location plays the most imperative role for the success of a store, there

By Neha Malhotra
Sub Editor, Franchise India Holdings Limited, Web Division
Locate an apt location

Location is one such asset that is a long term investment and determines the success of your store. Scouting for the apt location can keep you on your toes but once you find it you can breathe a sigh of relief. As it is an important aspect, the process of obtaining it should be carried out after analysing various facets chained with it.  Here is a list of considerations you need to keep in mind.


The most significant aspect to be considered is the footfall of the area chosen. If the footfall will not be per say the requirements, then the store would run into losses. If the client walk in is tremendous, then your store for sure will rake in a lot of moolah.

Commercial viability

Commercial viability is what it will boil down to when we opt for a business. If opening at a location seems unviable to you, but you think you can get things rolling by putting to use other means then you are wrong. If the location is wrong, nothing will work in your stride.

Sales-to-rent ratio

Sales-to-rent ratio in a store helps you to analyse your proceeds.  For some getting a prime location means shelling out a larger chunk of investment however ideally your sales- to-rent ratio should not exceed 10 per cent of your sales.

Parking space

Nowadays, a major problem all of us face when going out shopping is parking and at times we give a pass to a particular store just because of the parking hassles. This can lead in loosing out some of your potential customers. So when you’re getting space for your outlet, make sure you offer your shoppers the convenience of parking.

Availability of utilities

When we go out to get space for a store we might get overwhelmed by finding the apt location but we might forget to discuss intricacies of the deal which you may encounter once you start operations. So avoid such a situation, make sure you get information on all the utilities available for you.

Franchisor support

In case you are having trouble with the location, you can also seek help from your franchisor. As they are experts, then can help and guide you in the best possible way.

If opting for the precise location was giving you jitters, the above mentioned pointers should now make it simpler.

Related: How to start a sweet doughnut business

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