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E-commerce 2014-04-29

Linking for rewards

Multilinkworld, a pioneer in ecommerce solutions in India is growing with a strong network across India.  The brand provides an unmatched business opportunity for Businessman, Retailers, Housewives, Students, Professionals, Insurance and Real estate agents and Cyber Cafes. Chirag Shah, Co-founder & CEO, tells Ekta Sharma Verma about his brand’s expansion in India and why the opportunity is worthwhile for investors.

How this unique concept started and what was the inspiration?

When I wanted to start a business for my wife five years ago, I visited several exhibitions for choosing a franchise and also explored traditional options like selling insurance, starting coaching classes’ etc. There were some or the other issues like huge investment, space, working capital and staff etc. Hence, I started searching for more alternatives for her and thought of B2B/B2C Ecommerce business. We had always thought that the business should be easily accepted by Mom & Pop stores. So, I decided to start a B2B Ecommerce portal and online services like travel, utility & banking and this way was set up.

What all services do you offer?

We offer the following services:

·         Travel – Air, Bus & rail ticket booking, Hotel, packages, travel insurance & visa

·         Utility - Bill Payment, mobile & DTH Recharge, shopping, insurance premium

·         Entertainment – Esselworld, Imagica, movie & Mumbai Film City tour tickets

·         Banking - Instant Money Transfer, account opening, deposit, withdrawal, prepaid cards   

What motivated you to adopt franchise route? Share with us the basic requirements of a potential franchisee?

I have seen my business taking shape and enjoy financial freedom too with this business idea. We do not charge heavily, the cost is just to recover the money, spent on reaching, training and branding the franchise. On social and commercial front I am totally convinced that the E commerce Industry has a bright future.  This model also holds huge potential to offer vast employment opportunities. I believe growth can only be achieved via franchise route. The basic requirements are PC, Printer and Internet connection with basic knowledge of computer and Internet.  A Landline / Mobile phone connection and hunger to earn and excel.

How does the brand’s franchise model benefit aspiring entrepreneurs?

Aspiring franchisees can get a lot by associating with our brand. They can build their own brand in the market. They can sell a product which can be used by them also. There are excellent and instant margins. One can reach out to more number of customers and ours is a great concept to serve the community and social circle.

Expansion plans for this year?

We plan to open our own training and support centers in metro and tier-I cities in India and would like to tie up with NGO's in order to reach out to right and larger target audience. We look forward to add more products and services in our portfolio like general insurance, shopping – clothes, jewellery and much more.

Franchise facts:





Current centers

100 sq ft

Rs 10,000 - 1 lakh

36 %

1 year

2432 - Franchise

180 – Master franchise

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