India’s $3 billion lingerie market has its fair share of retailers, but many of them sell inner-wear along with other apparel. In a small conversation with Neha Kant, Founder, Clovia about her ardent success and story behind starting Clovia.
Zivame has just opened its physical outlet and plans for an aggressive expansion. In conversation with Deepankar Hemnani, Richa Kar, Founder, Zivame shares how she achieved this incredible brand recall for Zivame and the way ahead.
The Indian lingerie market has opened gateways for many international brands that have recently forayed via the franchise route. As per the research report of ICICIdirect.com of 2012, “The Indian innerwear market which was valued at Rs 14,000 crore and is