Jewellery franchise Feb, 03 2014

Joy of Sparkling Profits

By Ekta Sharma Verma, TFW Bureau
Joy of Sparkling Profits

Market of Imitation Jewellery in India is huge and to provide right quality and style to the customers, Sparkling Stone started its venture. Its Director Dhara Jain, carries 9 years of professional experience. In a chat with Ekta Sharma Verma, she talks about Sparkling stone’s expansion plans and journey.

Brief us on the origin and concept of your brand? Share with us your entrepreneurial journey so far?

The concept of Sparkling Stone is to design and create jewellery brand that makes a statement and depicts one's personality. The journey started by incorporating sparkling stone in 2011 with one goal in mind - "Empowering women". Surging ahead of the path of success, we have started a women’s employment club wherein they can explore an entrepreneur within. With low investment, club provides optimum returns, so that women be the power, they can reach out steep targets. With us women become victory. By maintaining consistency in quality we were to able expand our business across India. Our extensive emphasis on quality and style helped us create a market image in diverse parts of the world such as Australia and Dubai.

What is the USP of your brand?

The brand’s current presence has simultaneously expanded in India within no time. Sparkling stone maintains its unique selling proposition with some distinctive features like quality and style, excellent service, low investment and the concept of Growing Together that makes it a grand success. We offer the freedom to decide their investment limit which fetches optimum return. Less investment and flexibility of time enables our franchisee to achieve their goal at their own speed and convenience. 

What business models and formats do you follow? When and why Sparkling Stones started franchising?

Following the concept of B2B (Business to Business) Model, Sparkling stone started franchising in the year 2013. Our business reached a stage where we have to decide where to go next and how we can contribute to bring a new fashion statement in the market on a larger scale. We decided to take the route of franchising to grow business and achieve a dream of establishing it at higher level by incorporating business enthusiast people in our team.

What are challenges faced by your brand? What kind of training and support do you provide to your franchisees? 

The biggest challenge for us is to maintain the superior quality with the competitive rates. So far our quality has won the race for us. We provide training to our franchisee on sales and market awareness. We guide them on the interior designing of their shop. We have developed Mobile Billing application that enables mobility and convenience to our franchisee.

Franchise facts:

Area Investment RoI Breakeven
as required Rs 2-5 lakh 25-30% 12-18 months

Related: Opportunity in Jewellery Biz

Click Here to add Comment
Please add your Comment
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Sell Business 2017
Sell Franchise 2017
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most Section

Entrepreneur The Franchising World Retailer 2017

Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit


Tell us what you think!