franchising aspects Oct, 14 2009

Imperative ingredients of franchising

Finally you got franchise of a business you have always dreamt of. Below mentioned are the success keys that must be in place if a business is going to transform into a successful franchise.

By Ramanjit Kaur
Feature Writer
Imperative ingredients of franchising

Getting a franchise does not mean that you have escaped from the hard work and dedication, which is required for running a business successfully. Though the franchise route helps you to fetch a well established brand name, training and support in initial phases but on your part you have to put in the maximum to get the fullest out of this golden opportunity. To become a successful franchisee you have to follow the five Cs of franchising on which you have to take heed, to get good hold on your business and employees.

Cash: The first and foremost requirement to own your business through franchising is ‘money’. As you already have owned a franchise, you better know the importance of money in a franchised business. Your business depends on the liquidity that you are going to invest. So, you have to make sure that you can keep a good flow of capital in the early years of your franchise business.

Compliance: For your better understanding, compliance is a state in which a person has to work in accordance with the established guidelines, specifications, or legislation. Now as you must have read your franchise agreement, you have to follow some set standards of the parent company to run your business. Though the company has given you much leverage still it is for your benefit not to add your ideas and innovations to run the business. Therefore, make sure that you always adhere to the policies and set standards of the franchise system.

Communications: We all know the significance of good communication skills and how it helps a person to succeed in life. Same is the case in franchise business. As a franchisee, it is your duty to appoint those employees, who have impressive communication skills as a business cannot operate perfectly if you and your employees cannot communicate properly. It is a significant feature that helps you in making customers. After all, business is all about communication.

Competitors: You might have many competitors in your area but a good business person is one who knows how to maintain his position and grow in the opponents’ territory. Of course, it is not easy but you have to build and increase your clientele by promising them better quality products and services as compared to your competitor.

Customers: Here comes the heart of franchise business. You know how important it is to make and increase clientele. Making is the first step that may be a bit easy but gaining customers’ loyalty is the most difficult task. So, you have to ensure the same quality products or services to keep your customers with you.

These are the most essential points that you have to keep in mind while starting your franchise business as they will definitely help you succeed. Franchise has great strength as both the franchisor and the franchisee put their individual efforts to attain a same goal. So, it is always imperative that you can count on the valuable support and training provided by the franchisor but not by putting aside your own hard work.

These five Cs play a very crucial role in fulfilling your dream of owning a successful business. As a franchisee, it is up to you how well you can use these informative tips to make your franchise business not just work rather profitable as well.

Related: Brand building the franchise way

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