business Aug, 04 2017

​How to Market Business Offline

India's retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and attitudinal shifts.

By Nibedita Mohanta
Feature Writer
​How to Market Business Offline

India has emerged as the most dynamic and fast-paced business hub in the whole wide world. Big or small, all sort of brands are trying many ways than one to enter the sub-continent and firm their roots in Indian soil.

Indian government too is doing its best to give equal opportunities to the domestic brands and start ups.

India's retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.

India's Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020.

India’s direct selling industry is expected to reach a size of Rs 23,654 crore (US$ 3.54 billion) by FY2019-20, as per a joint report by India Direct Selling Association (IDSA) and PHD.

In this cut throat competition it is very important to keep the brand name afloat on top while on the other hand competing with the big brands.

Not everyone has the access to go online for promotions, because one cannot deny the fact that India is still a developing country and there are people, who still have not got the chance to ace the technology game.

Thus to help in promoting their brand or to do offline marketing of their business, here are some other options available:

Networking:

Networking is important even before starting the business, from arranging funds, to discuss ideas, to take advice and what not. Thus even before the business kick starts, one develops enough networks and contacts in and around.

One can ask the contacts and networks to spread the word among their near and dear ones. It is a mutual thing, you help in spreading their business and they will help in yours.

Endorsements and advertisements:

There are other Medias available other than just social media; they are magazines, radios, televisions and newspapers.

Make a promotional and send it out to the media houses for display of the ad, also buy spaces in magazines and newspapers to paste the advertisement.

There are spaces available in rent on roadsides and junctions, where you can display big banners of your ads.

Vendor trade shows:

In metro cities and other big cities every month different vendor trade shows, which gives other businessmen and vendors display their products and let customers know about the kind of products they are offering.

It also helps in building more contacts and collaborations. People will come to know about the uniqueness of your products and why one should use it or buy it.

Handouts:

Make paper pamphlets and distribute in houses, or place them in-between newspaper pages and let them go from office to office and also paste them on walls.

Make sure the pamphlets not only contain the details of the products, also try and play a contest sort of thing, which will keep the customers excited and engaged.

Also you can mention about gift hampers for the first 20 customers of the month sort of thing.

There were business running even before the technology seeped in our lives, and they were being marketed well. As the saying goes by, ‘Old is gold’, so there is always option available if one wants to go for offline marketing.

Related: A biz vision for clear profits

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