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Chaayos 2018-01-19

How to Join Chaayos Franchise Bandwagon

Nitin Saluja, Founder and CEO, Chaayos, said, "Twenty stores are currently in the fit-out stage. By March 2018 we should be able to take our tally to 70-75 stores."

By Nibedita MohantaSenior Sub-editor

Tea has a quality of imbibing the souls of those, who dare to indulge themselves in a cup of delectable hot drink.

Nitin Saluja, Founder and CEO, Chaayos, said, "Twenty stores are currently in the fit-out stage. By March 2018 we should be able to take our tally to 70-75 stores."

‘Chaayos’ has carved its own niche among the top tea café chains in India. The brand right now is open for franchising its brand in different cities of the country, so those who want to join the brand can follow the points:

Consistency in Quality:

Raghav Verma, Co-founder, Chaayos, said, “Today every cup of chai is made by hand… a lot of focus goes into training the staff… people need to be trained and re-trained. We need to ensure that they are following the right process… customisation become a big pain point. For us, it is very important that the chai a customer had in CP is the same as the one he had in SDA market."

For a brand like Chaayos, the core strength lies in the method of processing the tea, which is why it is important to maintain the quality of tea and maintain consistency. Recently Chaayos has decided to come up with its own in-house automatic tea making machine known as ‘Chai Monk’, which will be distributed to all the franchise outlets.

Investments and Commitments:

Getting the franchise is not a big thing unless one shows dedication and commitment required to run the café as its own baby project. If you think you are ready to spare your long holidays, sacrifice your weekends and give all your dedication to the café while leaving your watch at door, then you must step forward.

However dedication and commitments are the fuel to start a Chaayos franchise café, but the bottom line lies with investments. If you think you are capable enough to take care of all the expenses starting from buying space to marketing then you can move further with your plan or else you can ask for a loan from banks.

Location and Space

Verma said, "We are looking to open outlets in Pune, Gujarat, Goa, Chandigarh, Jaipur, and highways around NCR this year."

For starting up a Chaayos franchise business, one has to find a suitable location, where the café will be set up. For deciding the location, make sure to do thorough research and legwork, to look for a space in a marketplace, where the crowd flow remains constant throughout the day.

Once the location is finalized, look for space, which you can either get a lease or you can buy it. The set up should follow the standard format of the parent company.

Licenses and Marketing:

Once the setup problem is sorted out, meet the parent company and talk to the founders to do the legal procedures right from signing agreements to getting all the required licenses. once the deal is done, start with the grand opening of your café.

Send all the advertisements to all the media and also socialize it well. Prepare for a grand opening, if it requires then offer initial discounts for the first 100 customers, this will attract customers. Also if you can manage to call any renowned person from the media industry, the crowd would be interested in making their presence for your grand opening of Chaayos.

Comment
Sandeep Khenat 18, Feb 2018 at 10:02 PM
hello, this is sandeep khenat from pune, i would like to open chaayos as a franchisee please send me the details.
sivprasad 27, Feb 2018 at 04:46 PM
i m interested this business plz contect number 9705718888
Deepak Mehra 04, Apr 2018 at 03:41 PM
interested in franchisee in Punjab...please give the details.
Bilal 05, Apr 2018 at 01:44 AM
I want to know abut it franchise
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