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Franchise trends 2017-09-06

How to Boost Sales in Franchise Business

Technavio has released a new market research report on the global SMB and SME NAS market, which is expected to generate revenues of $18 billion between 2016 and 2020.

By Nibedita Mohanta Senior Sub-editor

Being successful is as difficult as continuing to be in that position forever, as there are many start-ups and entrepreneurs are popping up on daily basis.

The Indian retail industry accounts for over 10 per cent of the country’s Gross A study by the market research firm Zinnov said, India, which is home to about 4.88 crore small and medium business ( SMB )s provides employment to 81.16 million individuals and is all set to become the largest SME nation globally.

Micro enterprises account for 95% of total SMBs, small & medium put together hold the remaining 5% share and 55% of SMBs are located out of urban cities whereas 45% are situated in rural areas.

Technavio has released a new market research report on the global SMB and SME NAS market, which is expected to generate revenues of $18 billion between 2016 and 2020. The report also read that global SMB and SME NAS market is set to grow at a CAGR of 33% by 2020.

Here are a few points to boost sales in retail store:


Advertisements can do wonders to the sales. It works as a constant reminder to the customers about things that they want to buy or about upcoming offers.

Hire a good advertising team to make appealing posters for newspapers, good video or audio commercials for radios and websites.

These days in every website there are zillion pop up ads offering discounts or just running a video commercial. It can be very helpful.

Moreover big banners in the cities or hoardings too help in boosting the sales.

Innovative ads on newspapers or television or radios, specifying the common dilemma attract customers to the stores, for example the season based products, and umbrella, raincoats, plastic covers, soups, soup bowls, coffee mugs and all that can be associated with rains and emotions of customers.

2.Examine Strategies:

Try and brain storm more strategies that can work for boosting the sales. Experiment all the strategies even if for short duration, this is a great way to keep the team motivated and opening options for customers.

Also keep in mind that too many options might back fire you. Thus keep the strategy experimentation limited to certain sections. Thus you can allot the teams and see which strategy worked well.

Never ever offer more than you can provide or supply, too many flavors often confuse the customer and as a result you might either end up selling nothing at all or disappointing customers by not keeping up to their expectations.

3.Create Offer Seasons:

As the season ends, there is plenty of offers come rushing along the ways for the customers. Thus create your own offer season, where you offer discounts or combos.

It will also avoid clashes with other companies or stores, resulting in giving your sales a solid push. Before declaring the offer or combos, be well equipped with staffs to handle billing counters and to help customers along the aisle.

Also keep the store stuffed with enough items to meet the needs of customers. Keep a good rapport with the suppliers.

Business is a mutual thing, where the supplier is dependent on the store and the store is dependent upon customers and vice versa. To keep everybody pleased and business running with profits need little hard work and exercise of brain.

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