Hotline: 1800 102 2007
X
Search Business Opportunities
Branding 2018-03-13

How Branding Plays an Important Role in the Growth of Business

A business becomes brand when people both customers and rivals start taking it seriously, which is why starting a business is not enough, proper branding is necessary.

By Nibedita MohantaSenior Sub-editor

The ultimate aim of any business is that it can gather as many customers and make a name of its own, which is easily recognizable; in short to transform an idea into a brand is what a business looks out for.

A business becomes brand when people both customers and rivals start taking it seriously, which is why starting a business is not enough, proper branding is necessary.

Identification:

Every day there are plenty of products being leased out in the market, all have some quality or the other identical to the others.

For example, there are more than 20 companies which manufacture body lotion and sell in the market, but most people buy the ones they identify not the ones with just a ‘body lotion’ tag printed on the cover.

Unless consumer identifies the logo of the product, they would not be able to find a connection between the usage and the product, this gap is shortened with the help of branding.

Marketing Strategies:

Branding might sound too cliché, especially when the product is placed in movie scenes but it does create an impact on the minds of consumers.

For example, when the advertisements show a well-known celebrity using the product or a doctor from abroad recommends the product, people tend to get inclined either towards their favorite celebrity or to the doctor’s advice.

Branding involves smart placement of products in media as per marketing strategy, which keeps playing frequently to generate its place in consumer’s consciousness.

Helping Hand:

When the business is in the growing stage it is important to develop the branding as well because the rivals might take the advantage of your absence from the branding work.

And not everyone can plan strategies to develop the brand or in branding the product, so you have to hire a brand strategist or take help of branding consultancy, who will take care of making the logo, choosing colors, developing posters and banners, and you can focus on your business totally, without bothering about your brand development.

Advertisements:

Advertisements not only mean praising your brand or just pasting the banner everywhere, it involves creativity which can attract the customers’ attention, which is where the brand strategist, as well as the brand consultancies, survives.

To come up with an advertisement video, which will tie the consumers’ emotions and needs in one knot, demands creative brains as well as a source to place in the public platform.

The brand consultancy will take care of all this advertisement placement and create video.

Evolution:

The technology is changing every day and the competition is cutthroat, so it is difficult to match up with all the steps to be in the business game, which is why branding helps in matching the steps.

Branding helps in evolving the product and its presentation according to the changing conditions as well as with customer behavior so that the customer can know that the product depends on his/her choice.

Branding also helps in providing clarity about the product to the customers who are new users.

If you have a highly profitable and unique business, it’s time to let the world know about your brand. Participate in Franchise India Show, India’s first ever Franchise reality show only on Times Now and stand a chance to win prizes worth Rs. 5.2 Cr. Click here for registration.

Comment
Related opportunities
  • After School Activities
    Started in 2009, SportyBeans is India’s most reputed non-competitive multi-sport..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1200-1500 sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Maharashtra
  • Ice creams & Yogurt Parlors
    About: Berrylicious is a fast growing chain of ice cream parlors..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
  • Others Entertainment & Leisure
    Zero Reality VR is a successful business model tapping into..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Quick Service Restaurants
    About Us: Chicken Xpress is spreading across the country through a..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 900
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories