Hotline: 1800 102 2007
Search Business Opportunities
Retail 2009-12-24

Growing fashionably

By Feature Writer
Growing fashionably

KKCL is the company behind Killer, Integriti, Lawman and Easies. In an interview Kewalchand Jain, Chairman and Managing Director, Kewal Kiran Clothings Ltd (KKCL) shares his company’s success.

Ramanjit Kaur (RK): Tell us something about Kewal Kiran Clothings Ltd.

Kewalchand Jain (KJ): Kewal Kiran Clothings Ltd. is a completely integrated player. We do everything from manufacturing to retail. We own four brands that include Killer, Integriti, Lawman and Easies.  With our retail concept of K-lounge, at present we own five brands.

RK: When and why did you take the franchise route to expand your business?

KJ: We established our first store in 2004. From the beginning we followed the concept of franchising. Till now, we have around 135 stores. Franchising is a better concept as the franchisees are the owners of their outlets and manage them well. There is more of compliance in this method of expansion. They maintain margins and make profits for the company also. This is the major reason for adopting the franchise route.

RK: What kind of support do you provide to your franchisees?

KJ: We are providing support to all our franchisees in terms of how to maintain furnitur, and interiors of the shop. We also help them set up visual displays of the shops, and help them to set up a margin of stocks for two seasons. They can even start another franchise store after one year of experience.

RK: What kind of challenges a franchisee can face while running the franchised outlet?

KJ: The franchisees have to manage the store efficiently and effectively. The company takes care of other things.

RK: What are your future plans?

KJ: We are targeting to open 40-50 stores every year. Out of which, very few will be company owned and the rest will be franchised.

RK: Any advice for aspiring entrepreneurs?

KJ: One has to have a long term vision. This is because, business establishes over a period of time. When an aspirant is opening a franchised outlet, s/he has to be committed enough to spend five to nine years of his/her life in the franchised business.

RK: What kind of training do you provide to your franchisees?

KJ: We provide  training to the franchisees on sales and maintenance perspectives.  We also train them regarding presentation of the visuals according to the seasons and festivals.

RK: What investment is required by an aspiring franchisee?

KJ: An investment of around Rs 40 lakh is required to take the franchise of Kewal Kiran Clothings Ltd. Out of which, Rs 20 lakh is required to set up the interiors and Rs 20 lakh for the stock.

Related opportunities
  • Imitation/Art/Junk Jewellery
    About Us: Since1998, Mukesh Lakhara has had one aim – to..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • After School Activities
    About Us: Brightt kids began its journey from Pune and over..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Bars, Pubs & Lounge
    Company Profile: À Ta Maison (or ATM) opened its doors in..
    Locations looking for expansion New Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi New Delhi
  • Professional Education Colleges
    About:  Ruskin College of Business studies (RCBS) is one of the..
    Locations looking for expansion Tamil nadu
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts