Food and Beverage Aug, 16 2010

Grab a slice of franchise benefits

By Ramanjit Kaur
Grab a slice of franchise benefits

The brand well known for its variety of vegetarian and non-vegetarian pizzas and super quick home delivery service is, Slice of Italy. Tarun Chaudhary, MD, Slice of Italy shares the success and future plans of the company in an interview.

Ramanjit Kaur (RK): What inspired Slice of Italy to take the franchise route to expand the brand?

Tarun Chaudhary (TC): The objective of Slice of Italy is to reinforce its distinctive niche. It is the only casual dining restaurant with home delivery service. It is known for its Italian menu that carries 66 varieties of pizzas. Franchising made it easy to reach and satisfy more customers and expand into new markets, thus achieving the goal of continued growth. Slice of Italy’s team follows a simple rule ‘treat the customer the way we would like to be treated, make the food which we would love to die for’.

RK: What is the eligibility criterion for taking the franchisee of your company?

TC: For us, a franchisee is a business partner. There are various parameters for finalising a franchisee such as: educational background, financial background, family ethics and so on. We allocate our franchise by keeping all these factors into consideration. But the most significant parameter is the franchisees’ passion for food and success.

RK: How many franchisees do you have and in which all cities?

TC: We have 17 outlets in Delhi and NCR; out of these six are franchise outlets. We are planning to take its count to 40 outlets by 2011.

RK: What support do you provide to your franchisees?

TC: We provide our franchisee with every possible support as soon as the franchise agreement is signed. We even help our franchisees in lease negotiation. Our store development team guides the franchisees through the design, permitting, bidding and construction process. We offer a thorough training and support to our franchisees.

RK: What is the break even period for ‘Slice of Italy’ franchise?

TC: Slice of Italy franchise has a break even within three to four months of opening. As far as the break even of the entire investment is concerned, the return can be achieved in two or two and half years of the opening of the outlet depending upon the location of the outlet, since the brand is touching new heights.

RK: Any advice for young entrepreneurs?

TC: The secret to success comprises commitment, excellence, an obsession with product you deal with (in our case its pizza), dedication, and a desire to succeed.

RK: What are the future plans of the company in terms of expansion through franchising?

TC: The company plans to take the target to 40 outlets by 2011. We have plans to expand in cities like Delhi/ NCR, Chandigarh, Shimla, Massouri, Haridwar, Dehradun, Amritsar, Jaipur and so on. We are even looking for Master Franchisees for states like Maharshtra, Gujarat and so on.

Punjab, Himachal Pradesh, Rajasthan, Uttar Pradesh, Uttaranchal, along with Delhi and NCR. We are also planning to open pure vegetarian Slice of Italy restaurants in all major cities of Gujrat and in some parts of Maharashtra as well.

Related: Tasting triumph

Click Here to add Comment
Please add your Comment
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Sell Business 2017
Sell Franchise 2017
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most Section

Entrepreneur The Franchising World Retailer 2017

Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit


Tell us what you think!