Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Food & beverage 2011-03-10

Globally palatable prospects

By Feature Writer
Globally palatable prospects

Quiznos, a US-based sandwich restaurant brand has signed Sanjay Valluri, Owner, Surya Ray Elixir Pvt. Ltd, a Hyderabad-based company, as the master franchisee for expansion in India. In an interview he shares the growth plans of the company.

Namita Bhagat (NB): Quiznos has made its debut in India. The chain has joined hands with your company. Kindly elaborate on the kind of agreement?

Sanjay Valluri (SV): Quiznos has given us ‘the master franchise’ rights for southern India including cities like Hyderabad, Bengaluru, Kochi and Chennai. We will open our first location in May this year. That is the nature of the agreement.

NB: Where does the country stand in Quiznos’s Global operations? How do you think the partnership will help the company to strengthen its foothold in India?

SV: Quiznos is an internationally known brand and we have young upcoming population which has growing likeness for international brands and varied demography. As we have experience and know-how of the local market therefore our partnership will help Quiznos to spread footprints in India.

NB:  What are the factors responsible for brands’ entry in to India? How many franchise outlets Quiznos plans to open and what is the strategy regarding the brands’ expansion via franchise model across India?

SV: India has a growing economy and upcoming population. These factors are responsible for brands’ entry in the country. We plan to open five outlets by the end of this year. Our strategy is to add 20 more within next three years and rapidly grow to forty locations in India in coming years.

NB: What is the initial investment needed to open company’s franchise in India?

SV: I can not reveal the exact amount but to open Quiznos franchise one would require couple of crores towards initial investment.

NB:  How will you support a franchisee? What kind of training model you have for them?

SV: We have put our CEO’s training in place as well as placed detailed training procedures for our franchisees.

NB: Which segment of consumer are you targeting in India? How will it adapt itself to Indian conditions in context of both palate and pocket of Indian people?

SV:  We will target returned NRIs, IT offices in the Hyderabad to begin with and cater to campuses of IT firms. Indians have strong preference towards hot food. We will offer store menu of Quiznos' signature offerings and we will also adapt according to local tastes.

NB: So many players are already in this space, how do you expect to tackle the issue of competition?

SV: Well there are players in F&B space but not that many players in this sub-category where they are serving hot food. So, we have an edge in this segment and have no initial challenges and competition to tackle.

Related opportunities
  • Furniture for Household Bed, Modular Kitchen
    About Us: Ramu Industries under the brand name ‘SIRAVI’ is a..
    Locations looking for expansion Karnataka
    Establishment year 2000
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Departmental/Unisex
    About Us: Tailorz was launched in 2015 with a vision to..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us:   Investment Brand fee Space Staff Expected Monthly sal..
    Locations looking for expansion Tamil nadu
    Establishment year 2000
    Franchising Launch Date 2014
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • About Us:  TBSE" aspires to expand its presence in the PBCL..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 4000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts