Hotline: 1800 102 2007
Search Business Opportunities
Advisory 2010-02-23

Giving care garnering profits

The industry for healthcare centres is growing at a great pace with the establishment of super speciality medical centres that cater to the needs of patients. In spite of this growth, the sector involves a number of challenges for aspiring entrepreneurs.

By Feature Writer
Giving care garnering profits

The wide disparity of health problems in India and rising health awareness among people has led to the emergence of the healthcare industry in a whole new way. The increasing demand for better healthcare services has led to the rise of many names in this sector, a few of which have taken the route of franchising for expansion. But being an industry dealing with people’s lives, sensitivity and seriousness should be paramount and its challenges need to be considered carefully.

To be a part of this emerging sector, you need to have good entrepreneurial skills coupled with a background in healthcare and a passion for serving humanity. As the healthcare business is a highly specialised field, therefore an entrepreneur must understand the seriousness of the profession and devote ample amount of time in establishing and running his/her healthcare franchise centre. Majority of the healthcare companies in India like Apollo Clinic, Sky Healers India Pvt. Ltd, Fortis Healthcare and few more are following the franchise route to cater to provide better healthcare facilities. Sudhir Diggikar, CEO, Apollo health and Lifestyle Ltd says, “We are constantly working on innovative ideas for customer satisfaction to introduce new practices and latest techniques for the effective treatment of various ailments.”

Guard against challenges

The highly technical nature and externalities allied with the healthcare sector often raise certain challenges for prospective franchisees. So, if you wish to take up a healthcare franchise, you need to consider the following challenges: 

  • Skilled man-power: Franchising is the only way through which an entrepreneur gets complete hand-holding in terms of the training provided to his/her staff, as the healthcare centres requires highly specialised professionals with expertise in the subject. As Sudhir Diggikar, CEO, Apollo health and Lifestyle Ltd says, “Healthcare is a people driven business but there is scarcity of enough trained manpower in India and moreover employee retention also pose a major challenge for growth.” Therefore, a franchisee is always advised to seek the help of the franchisor while recruiting the medical practitioners. 
  • Competition from unorganised players: The healthcare sector is occupied with a large number of unregistered or unorganised medical practitioners. They pose a major threat to the success of a franchisee as it becomes difficult for patients to judge the quality of a health service and accordingly change the service provider. As Diggikar says, “Healthcare though is a ‘recession proof industry’ still it is not free from challenges, the unorganised players also pose major challenges in the growth.” 
  • Difficulty in maintaining standards: As the healthcare centres deal in a number of human afflictions and their treatments, so maintaining quality in the various services offered at the franchised centre should be a primary concern for the franchisee. Therefore, he/she needs to recruit a highly efficient work force that can meet the needs of the patients and simultaneously maintain the set standards of the franchised brand.  
  • Problem in building a network: The healthcare centre cannot run successfully if an entrepreneur fails in keeping profit margins. It is possible only if the franchisee has the ability to develop a network of well qualified primary and secondary health care providers. A franchisee needs to negotiate with a qualified supplier for the bulk supply of healthcare products (drugs, equipments, contraceptives and office supplies) and services (finance, insurance). Or the franchisee can seek help from the franchisor for it.

Franchising benefits

In spite of these challenges, franchising in the healthcare sector is beneficial for the aspiring entrepreneurs as it offers immense opportunities for them. Take for instance, the franchisor typically trains his/her franchisees and their staff in technical and business administrative skills. As Diggikar says, “We also focus on getting all our laboratories to match the international standards to ensure high quality standard.” The franchisor also helps the franchisees by informing the potential clients about the availability of the franchised outlet in the nearby locality.

Overall, the healthcare industry has unlimited scope for entrepreneurs who wish to establish a business in this promising sector. A consideration of the various challenges discussed above and their evaluation at the latent stage of the franchise deal will surely spell success for a healthcare franchise.

AMMULA SRINIVAS : 18, Dec 2009 at 11:14 PM
It's good biz deal ,pls provide more details of the business.
Rajni Sharma : 19, Dec 2009 at 06:18 AM
An innovative and practical idea.
Asha Moondra : 19, Dec 2009 at 10:49 AM
Please send me all detail.
MUKUL GROVER : 21, Dec 2009 at 12:02 AM
i wud like to know your offers for franchise
ambika mehta : 23, Dec 2009 at 09:02 AM
hello sir/madam Can u tell me which type of business it is? and plz send me full details of franchisee, means how to take franchisee?
jagdeep : 26, May 2014 at 11:26 AM
Related opportunities
  • Clinics & Nursing Homes
    About Us    LA Styles Pvt. Ltd. is founded upon one core..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Clinics & Nursing Homes
    About Us: At Vivekananda Health Global we strive to bring the most authentic..
    Locations looking for expansion Karnataka
    Establishment year 2003
    Franchising Launch Date 2015
    Investment size Rs. 30lac - 50lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Gyms and Fitness Centres
    About Us: As an introduction, Plus Fittness is an award winning,..
    Locations looking for expansion Maharashtra
    Establishment year 1996
    Franchising Launch Date 2017
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 4000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Vymigrate is one of Australias' Leading Immigration firms providing a..
    Locations looking for expansion Karnataka
    Establishment year 2002
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts