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Food & beverage 2011-09-27

Get set for juicy franchise returns

From an unorganised roadside juice cart to an organised juice bar, the concept of selling juices has undergone a sea change over the years. Franchising has further given a boost to the concept. Explore more for better understanding of this lucrative oppor

By Neha Gohil Feature Writer

The increased diet consciousness among people has led to the popularity of hygienic and healthy juice concepts. As a result of the increasing demand for healthy juices there is an emergence of large number of business opportunities. The concept is not just in demand but also it is affordable and potential lucrative venture to start via franchise route.The fresh fruit juice market in India is Rs 300 crore at the moment, and is expected to steadily grow at 35-40  per cent per year.

Factors for the growth of the concept

The concept of juice bars emerged in 1990’s and soon there was a visible entry of organised players. Gradually, these organised players took franchise route for expansion. Elaborating on the growth of the concept in India Sumit Shital, Founder and Director, Juice Lounge opines: “The juice bar business is growing tremendously in India. We are opening two outlets each month and the sales are growing 20 to 30 per cent annually. Though unorganised corner shop vendors have been dominating this market, Indian consumers are now moving towards branded fruit because of health consciousness.”

The factors responsible for growth of the concept are:

Increased health consciousness: Healthy living is a buzzword across  metros and other big cities these days. This has increased the demand of healthy food and drinks as well. People prefer fresh fruit juice rather than going for a packed one’s as they carry preservatives.

Diet conscious women: In their frenzy to maintain ‘Size Zero’ fairer sex prefer to drink fresh fruit juices like wheatgrass juice, carrot, apple, celery, parsley, carrot juice and many more.These juice bars are catering to all such figure conscious women.

Hygiene matters: Juice is healthy only when it is prepared hygienically. Organised players in the industry take every possible effort to maintain the hygiene which is not possible in case of unorganised road side fruit juice vendors.

Busy lifestyles: Modern day   hardly allows working couples to prepare fruit juices at home from fresh fruits. So they prefer utilising the services of organised fruit juice bars.

Increased disposable incomes: With both husbands and wives being working money is not an issues at all .They are ready to pay few extra bucks for quality and hygiene provided by these orgainsed juice bars.Accessibility: Juice Bars are easily accessible as they are present at every nook and corner. Franchising has further given boost to the availability of the juice bar services.

Prominent Indian players

Here we discuss some of the prominent players offering lucrative franchise opportunity to aspiring entrepreneurs.

Juice Lounge: Juice Lounge was launched to offer a range of products and supplemented juices which are 100% fresh and natural. The juice bar is has 14 juice in India and has its presence in abroad.

Jiffy Juice: Jiffy Juice is a fresh approach in the health beverage industry offering a wide variety of fruit juices

International players ready for incursion

Some of the international looking for expansion in India are:

Juice Zone: Juice Zone is a franchise of leading healthier fair, which serves delicious, fresh and nutritious juices. The brand has its worldwide presence and soon it’s planning to foray Indian market.

Boost Juice Bar: Boost Juice Bar started in Adelaide in 2000, and over the following six years more than 189 stores opened throughout Australia and other countries. Boost is all set to debut in India.

Flattering franchise opportunity

Setting up a bar that serves customers fresh squeezed fruit juice drinks and smoothies can be a healthy and profitable business venture. The ideal locations to open a juice bar include busy place, mall food courts and public markets.

Franchise benefits

Taking up a franchise of an orgainsed franchise juice bar gives the entrepreneur an opportunity of accessing the customer base established by well-known juice bar companies. Franchising helps in accessing support and resources from the parent company. Shital shares, “We started franchising in 2009 as we had the right model and brand that could give franchisees the desired returns they wanted with bare minimum investments. We have an extensive two weeks on-site training for the franchisee and the team that covers everything. Support is provided right from finalising a place to its designing, fabrication, installation and training and even on everyday ongoing business.”

Juice bar franchise is a low-cost high-return business opportunity for aspirants. Shital tells, “The investment could be anywhere between Rs 5 to 10 lakh, for kiosk or OTC counter up to 250 sq. ft. For a lounge model it goes higher depending on the area of the outlet and the menu he/she chooses.”

To conclude it would be appropriate to say that fresh juice bar market in India is growing enormously. As there are many national and international brands ready to blow up in the field, aspirants can cash in on this healthy wealth franchise opportunity.

Comment
p.saikrishna kumar 29, Apr 2011 at 04:25 PM
Dear sir, i am looking for distribution/franchise for costal a.p . hence please send me details of your product range,price list,capital investment&area details of distribution/franchise. regard's saikrishna
sri chandana 04, May 2011 at 10:11 PM
Dear sir, Iam doing my research work in consumer behavior towords Indian Baby care market hence pls send me some relevent information which will be very useful to me for my further proceedings. thank you chandana
Vikramjit 15, May 2011 at 03:32 AM
i have a 1600sqft showroom at zirakpur near chandigarh where i may be interested in your offer. hence please send me details of your product range,price list,capital investment&area details of distribution/franchise. thanks and regards .
Rashmi Bhandari 06, Jul 2011 at 11:49 PM
I am looking for the franchise in Bhopal (Madhya Pradesh). Pls send me the details of the Investment required, product range, detail of the area required, etc. regards Rashmi.
raghu 01, Oct 2011 at 06:49 AM
Dear sir, i am looking for baby products distribution/franchise for nalgonda a.p . hence please send me details of your product range,price list,capital investment&area details of
Abhishek 02, Apr 2012 at 08:36 AM
Dear sir,\r\n I am looking for a franchisee options in kids clothing, toys in Akola Maharashtra\r\nCan you please help me in this regards
viswannath 06, May 2012 at 12:01 PM
i am looking for kids wear franchisee in kurnool city andhra pradesh like lilliput kindly let me know how
Dinesh kumar 18, Jun 2012 at 06:43 AM
i m looking for baby products franchise in jharkhand(it is rural area). plz send me the details of the invesetment required.
shivshankar biradar 27, Jul 2012 at 09:34 AM
Dear sir, i am looking for distribution/franchise for bidar karnataka hence please send me details of your product range,price list,capital investment&area details of distribution/franchise. regard\'s shivshankar biradar
Paramjit Singh 04, Aug 2012 at 06:09 AM
HI,\r\nI want to take franchise of baby products, FMCG or Pharmaceutical companies. Please contact me asap. Thanks
Thiyagarajan 28, Aug 2012 at 06:57 AM
Dear Sir, I am planning to take a baby products store franchise in thiruchengode which is in namakkal district. I think this would definitely be a succesful business here. Please let me know the details that are necessary to get started off with. Regards, Thiyagarajan.
Sunny chawla 15, Sep 2012 at 10:31 AM
I live in karnal ( Haryana) I have my own spaces in city area2000sqft and above and ready to invest in baby care products looking forward to ur reply
Nupur 19, Oct 2012 at 02:36 AM
Dear sir,\r\nKindly emAil me your franchise policy along with terms and condition\r\nI am an MBA by profession and looking for franchise in Nagpur(Maharashtra)
Mayank Bhasin 05, Dec 2012 at 05:07 PM
Dear Sir, I am planning to take a baby products store franchise in Bathinda ( Punjab). I think this would definitely be a succesful business here. Please let me know the details that are necessary to get started off with. Regards, Mayank Bhasin
Murthy 11, Dec 2012 at 11:13 AM
Dear sir, i am looking for distribution/franchise for Hyderabad,Andhra pradesh. hence please send me details .
indu priya dhanraj 11, Sep 2013 at 02:23 PM
Dear sir, i am looking for distribution/franchise for costal chennai. hence please send me details of your product range,price list,capital investment&area details of distribution/franchise. we need for baby store .
ruchika 14, Oct 2013 at 05:42 AM
i am interested inthe project. putting up in delhi.pls. send me details of capital investment , area required. and other essential details to proceed.
RAJESH KUMAR 05, Feb 2014 at 05:29 PM
i have a 1000 sq. ft godown at Ahmednagar in Maharashtra i am interested in your offer so please send your details of your product & investment. Thank You. I am waiting your reply.
pardhasardhi 17, May 2014 at 08:19 AM
i am looking johnson and johnson franchise please kindly tell me the terms and condition
pardhasardhi 22, May 2014 at 07:23 AM
looking for franchise
Mohamed 02, Jul 2014 at 06:43 PM
Dear Sir, I am planning to take a baby products store franchise ind Dubai, UA.E.please send me details of your product.. etc.
Amit 26, Nov 2014 at 10:50 AM
i want to start business of babyproducts. plz guide me...also about the baby product franchisee like himalya and jhonson
Rajat Sharma 01, Jan 2015 at 10:34 AM
Dear Sir/ Madam, I am looking for the distributorship/franchise for Jharkhand about the baby products used in daily . Please provide me the details about the investment, Area , necessary documents, different products.Waiting for your hopeful response.
Okesh 26, Apr 2015 at 06:49 AM
Want francise
paresh shah 06, May 2015 at 06:35 AM
i want to start a retailshop for new born baby product pl give me suggestion & guidance for this business
prakash 05, Sep 2015 at 05:41 PM
Dear sir,lpoking for dist/frsnchise for south karnataka.plz send me full details
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