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women wear retail 2011-12-04

Generate profits ethnically

Ethnic wear is the most up-and-coming sector in the Indian apparel market. Read on to get the essence of the Indian ethnic wear in the franchise industry.

By Neha Prashar Sub Editor

Possessing an affluent traditional legacy, India has always been associated with Ethnic wear. Where the influence of the east is making the Indian masses more westward, we also see a lot of people from the east influenced by the rich Indian heritage. This insight has made the ethnic wear industry more approaching and flourishing. Currently, this Rs 9,000 crore market is likely to reach a Rs 45,000 crore turnover in the near future. The dealers and franchisors dealing with ethnic wear are the first ones to gain complete revenue of this growth.

Speaking about the occupancy of ethnic wear retail franchising in the Indian apparel industry, Asheeta Chhabra, Business Development Head, Chhabra 555 said: “The segment which ethnic wear retail franchising occupies of the entire pie is relatively small. Only a handful of players, including Chhabra 555, have ventured into this domain.”

Since the modern yet contemporary look is ‘in’ these days, it has made the ethnic wear industry the most sought after. Due to this, the segment has found to gain a remarkable change from being unorganised to organised. Out of the current industry players, 35 per cent are found to be successfully operating in the organised league, leaving the rest 65 per cent brands unorganised. Franchising has played as an expansion factor for all these brands making them reach a large chunk of people. Keeping in mind the growing popularity of the industry between the Indian consumers, many successful as well new brands have now opted for expansion through the franchising model.

Factors pertaining growth

This remarkable growth in the ethnic wear franchising segment is a provenance of several factors. With the Indian women becoming more brand conscious, branded shops are gaining more popularity. Franchising is a key towards increasing a brands retail presence. Also Indian wedding and festive season involves a lot of traditional maneuver, making the consumers rush to the nearest branded ethnic wear outlets to buy traditional wear.

“A lot of change has happened in the ethnic wear retail franchising scenario since bygone times, but I don’t think there are any changes in bridal wear segment” stated Vivek Agarwal, Owner, Divasa.

Also many other factors like a boost in disposable income, revelation to media and Bollywood, recognition of designer wear are responsible for the growing demand of ethnic wear. As per the report by Technopak, the size of ethnic wear consumers in India have guaranteed that there is no drop in its growth. It still remains the most essential item of clothing brought by majority of Indian women in Tier I and Tier II cities.

Sex no bar

Though ethnic wear has always been misinterpreted for women attires like sarees, lehengas, chudidars, etc, the segment also covers men outfits like sherwanis, kurta pyjamas, etc. Growing at the rate of 30-35 per cent yearly, the industry not only caters to the women masses, but also accommodates the menswear segment. Retailers and franchisors these days are looking ahead to concentrate more on ethnic clothing for men. The best examples of ethnic dressing by men are journalists and politicians. These men make the attire an integral part of the Indian apparel scenario. Although the focus is tilted towards women, men’s ethnic wear too plays a sizeable role.

Industry troupe and their franchise expansion

Apart from the already booming names, there are a huge number of brands that are making their debut in the Indian ethnic wear industry day by day. Since franchising is said to be one of the best ways of expansion, brands are appointing franchisees from across the country to make their retail presence stronger.

Ethnic wear brands like Chhabra 555, Satya Paul, Ritu Kumar, W Women’s Wear, Ashika Fashionwear, Anshu's Designer Studio, Divasa, Vasari, etc. have been successful in making their mark through franchising.

Speaking on the advantages of franchising Chhabra said: “The emergence of franchising as a strong concept over the last few years has resulted in positive implications for numerous sectors in India. Many budding entrepreneurs have diverted interest towards this business model.” Chhabra 555 has presently reached the figure of 50 stores across the country. They are now aiming to reach 100 in the next five years.

“Since it is a profitable concept for the franchisor, franchisee and the consumer, we have taken up franchising route for expansion“, stated Agarwal. Divasa has presence in over 15 states all over the country.

“We opted for the franchise route in 2004 to expand our presence across the nation in order to cater to the rising demands of ladies’ fashion wear and accessories. Franchising is the best preferred mode of expansion for international and domestic companies,” said Jyoti Mohan Narula, Managing Director, Genesis Colors. Satya Paul womenswear is presently available through 40 exclusive brand stores in 20 cities of the nation, out of which 16 are franchised. The brand is also catering to over a 100 multi brand womens’ wear stores in India through an art digital design studio, company run factories and a vastand a vast distribution network.

Ravi Bhandari, Director, Anshu's Designer Studio, stated: “To inform the fashion conscious women across India about our offering, we took the franchise route for expansion.”  Anshu’s Designer Studio presently have nine franchised stores; two in Delhi and Chennai, and rest in Raipur, Jabalpur, Lucknow, Ahmedabad etc. The company plans to reach 50 stores by March 2012.

W Women’s Wear presently is available at 60 exclusive stores across 25 cities in India. It is also present in 500 retail points including shop-in-shops. As a part of its future expansion plans in India, the company plans to set up 100 exclusive 'W' stores in the country including tier II and tier III cities by March 2012.

The foreign connection

Ethnic wear has not only captured the Indian market, but has also made its presence well-built internationally. It is roughly said that 15-20 million NRIs and 40-100 million Indian on a global front are interested in dressing in Indian garments.

Speaking on its international expansion, Chabbra said: “Chhabra 555 is now making an international foray and we intend to establish a strong dealership network across selected countries. We are searching for strong business partners as Master Franchisees in– USA, Canada, UK, Middle East, Australia, etc. We are looking for partners who share our passion to grow the brand and business to greater heights.”

Satya Paul is present in Pakistan, Malaysia, Dubai and Kuwait through a retail network. “Besides the domestic market, we also have marked our presence in the international market with two retail outlets,” said Narula on Satya Paul’s global presence.

Industry anticipation

Looking down the road the industry growth seems to be escalating all the way. The brands not only feature traditional attire but also add in a tint of westernism to the clothes making the category more looked for. Précising, the industry is still in its novice phase and a lot more is expected by the ethnic wear brands to deliver to the consumers.

Possessing an affluent traditional legacy, India has always been associated with Ethnic wear. Where the influence of the east is making the Indian masses more westward, we also see a lot of people from the east influenced by the rich Indian heritage. This insight has made the ethnic wear industry more approaching and flourishing. Currently, this Rs 9,000 crore market is likely to reach a Rs 45,000 crore turnover in the near future. The dealers and franchisors dealing with ethnic wear are the first ones to gain complete revenue of this growth.

Speaking about the occupancy of ethnic wear retail franchising in the Indian apparel industry, Asheeta Chhabra, Business Development Head, Chhabra 555 said: “The segment which ethnic wear retail franchising occupies of the entire pie is relatively small. Only a handful of players, including Chhabra 555, have ventured into this domain.”

Since the modern yet contemporary look is ‘in’ these days, it has made the ethnic wear industry the most sought after. Due to this, the segment has found to gain a remarkable change from being unorganised to organised. Out of the current industry players, 35 per cent are found to be successfully operating in the organised league, leaving the rest 65 per cent brands unorganised. Franchising has played as an expansion factor for all these brands making them reach a large chunk of people. Keeping in mind the growing popularity of the industry between the Indian consumers, many successful as well new brands have now opted for expansion through the franchising model.

Factors pertaining growth

This remarkable growth in the ethnic wear franchising segment is a provenance of several factors. With the Indian women becoming more brand conscious, branded shops are gaining more popularity. Franchising is a key towards increasing a brands retail presence. Also Indian wedding and festive season involves a lot of traditional maneuver, making the consumers rush to the nearest branded ethnic wear outlets to buy traditional wear.

“A lot of change has happened in the ethnic wear retail franchising scenario since bygone times, but I don’t think there are any changes in bridal wear segment” stated Vivek Agarwal, Owner, Divasa.

Also many other factors like a boost in disposable income, revelation to media and Bollywood, recognition of designer wear are responsible for the growing demand of ethnic wear. As per the report by Technopak, the size of ethnic wear consumers in India have guaranteed that there is no drop in its growth. It still remains the most essential item of clothing brought by majority of Indian women in Tier I and Tier II cities.

Sex no bar

Though ethnic wear has always been misinterpreted for women attires like sarees, lehengas, chudidars, etc, the segment also covers men outfits like sherwanis, kurta pyjamas, etc. Growing at the rate of 30-35 per cent yearly, the industry not only caters to the women masses, but also accommodates the menswear segment. Retailers and franchisors these days are looking ahead to concentrate more on ethnic clothing for men. The best examples of ethnic dressing by men are journalists and politicians. These men make the attire an integral part of the Indian apparel scenario. Although the focus is tilted towards women, men’s ethnic wear too plays a sizeable role.

Industry troupe and their franchise expansion

Apart from the already booming names, there are a huge number of brands that are making their debut in the Indian ethnic wear industry day by day. Since franchising is said to be one of the best ways of expansion, brands are appointing franchisees from across the country to make their retail presence stronger.

Ethnic wear brands like Chhabra 555, Satya Paul, Ritu Kumar, W Women’s Wear, Ashika Fashionwear, Anshu's Designer Studio, Divasa, Vasari, etc. have been successful in making their mark through franchising.

Speaking on the advantages of franchising Chhabra said: “The emergence of franchising as a strong concept over the last few years has resulted in positive implications for numerous sectors in India. Many budding entrepreneurs have diverted interest towards this business model.” Chhabra 555 has presently reached the figure of 50 stores across the country. They are now aiming to reach 100 in the next five years.

“Since it is a profitable concept for the franchisor, franchisee and the consumer, we have taken up franchising route for expansion“, stated Agarwal. Divasa has presence in over 15 states all over the country.

“We opted for the franchise route in 2004 to expand our presence across the nation in order to cater to the rising demands of ladies’ fashion wear and accessories. Franchising is the best preferred mode of expansion for international and domestic companies,” said Jyoti Mohan Narula, Managing Director, Genesis Colors. Satya Paul womenswear is presently available through 40 exclusive brand stores in 20 cities of the nation, out of which 16 are franchised. The brand is also catering to over a 100 multi brand womens’ wear stores in India through an art digital design studio, company run factories and a vast distribution network.

Ravi Bhandari, Director, Anshu's Designer Studio, stated: “To inform the fashion conscious women across India about our offering, we took the franchise route for expansion.”  Anshu’s Designer Studio presently have nine franchised stores; two in Delhi and Chennai, and rest in Raipur, Jabalpur, Lucknow, Ahmedabad etc. The company plans to reach 50 stores by March 2012.

W Women’s Wear presently is available at 60 exclusive stores across 25 cities in India. It is also present in 500 retail points including shop-in-shops. As a part of its future expansion plans in India, the company plans to set up 100 exclusive 'W' stores in the country including tier II and tier III cities by March 2012.

The foreign connection

Ethnic wear has not only captured the Indian market, but has also made its presence well-built internationally. It is roughly said that 15-20 million NRIs and 40-100 million Indian on a global front are interested in dressing in Indian garments.

Speaking on its international expansion, Chabbra said: “Chhabra 555 is now making an international foray and we intend to establish a strong dealership network across selected countries. We are searching for strong business partners as Master Franchisees in– USA, Canada, UK, Middle East, Australia, etc. We are looking for partners who share our passion to grow the brand and business to greater heights.”

Satya Paul is present in Pakistan, Malaysia, Dubai and Kuwait through a retail network. “Besides the domestic market, we also have marked our presence in the international market with two retail outlets,” said Narula on Satya Paul’s global presence.

Industry anticipation

Looking down the road the industry growth seems to be escalating all the way. The brands not only feature traditional attire but also add in a tint of westernism to the clothes making the category more looked for. Précising, the industry is still in its novice phase and a lot more is expected by the ethnic wear brands to deliver to the consumers.

Comment
bharat 22, Jun 2011 at 05:29 AM
Myself Bharat Started a electronic buiessness recently and intrested for converted my showroom to NEXT
venkataramanaiah koppala 24, Jun 2011 at 08:22 PM
I AM NRI IN KUWAIT, I NEED MORE INFO,
vishnumenon 25, Jun 2011 at 06:09 AM
i am interested to start the showroomat karunagappally which is at kollam district
Vipul Golchha 28, Jun 2011 at 02:56 AM
I m very interested in this opportunity ,was looking for this kind of option since long .How could we get further details.Whom to contact .
UMASANKAR.R.V 28, Jun 2011 at 08:19 PM
Dear Sir, I am interested in taking franchise of NEXT retail shop for my native town SIVAKASI. Please contact me.
sunny kumar 01, Jul 2011 at 06:06 AM
i m interested to get the franchise of NEXT
sanjeev kumar 04, Jul 2011 at 12:09 AM
i also want to get all details of next
amar talreja 05, Jul 2011 at 12:12 AM
Dear sir, I m very intersted in your business and i want to get this oppertunity and i am ready to invest according to your requirement and already i have the business of marketing, and i want to open this franchise in Raipur(chattisgarh)city. please contact me. thanx
vijay lalwani 07, Jul 2011 at 08:56 PM
sir, i m intersted in your business in my town MANDSAUR (M.P.).
sumanta 07, Jul 2011 at 02:37 PM
franchaisee for bankura west bengal
Pinali 20, Sep 2011 at 07:28 AM
Hi Sir, Please contact me for the details. I am interested in same for my home town in Maharashtra.
Libby 19, Oct 2011 at 07:28 AM
The purchases I make are einterly based on these articles.
ashok sharma 17, Nov 2011 at 04:00 PM
sir i want to open a next showroom in my place named udhampur around 66km from jammu please dcontact me ass soon as possible
PRANIT JAIN 18, Jan 2012 at 10:14 AM
i m interested to get the franchise of NEXT in chhindwara (m.p.)
Arun 25, Jan 2012 at 05:39 PM
my name is arun from paramakudi, Ramanathapuram dist. am invest to franchise
Nityanand Pandey 02, Feb 2012 at 07:37 AM
I m working as a mall marketing head in Rama Magneto mall Bilaspur C.G.\r\nI have some investor how wants next franchise and in our mall i have premium location.if it is possible then kindly send me franchise details of next and contact person in Chhattisgarh.
prashant jamdagni 15, Feb 2012 at 01:27 PM
i would like to open next franchisee in my city Rishikesh (Uttrakhand)
jitender tewatia 18, Mar 2012 at 07:56 AM
hi, im jitender tewatia.i m very impressed abt to see the next details an recently i visited a store.im really impressed an take a decision to open a next franchisee in palwal city in next 2 months. my site is ready and all of formalities are ready.
Pawan Meetal 04, Apr 2012 at 09:41 AM
I am a investor from Chennai.I own a exclusive main road property on a very prime location in chennai.\r\nI am very interested in knowing details about opening an exclusive NEXT showroom in my city.\r\nPlease send me contact details of concerned in this regard. Urgency in this regard is highly appreciated.
BIBHUTI BHUSHAN 04, Apr 2012 at 11:54 AM
Sir,Please contact me for details,I am interested of NEXT retail shop in my town PATNA
rm.kannan 06, May 2012 at 02:25 PM
i am interested to place the franchise next at kumbakonam
Gaurav 01, Jun 2012 at 04:16 PM
Any update on how things are trending in rishekesh with regards to your proposition
kavita 09, Jun 2012 at 12:20 PM
i am intersted in starting a next franchise in greater noida.plz contact me on my email id.
Kailash Goayl 08, Jul 2012 at 10:36 AM
I am professional and handling commercial activity of MNC . Want to start my own business . I am looking for master franchise for all Punjab .
mustafa alamgir 16, Jul 2012 at 10:58 AM
sir m interested wt next so plz if i gt more information it,ll b helpfull ..
olavi 22, Aug 2012 at 03:56 PM
I\'m interested in this franchise business. Do you also operate in Africa?
Kapil 01, Sep 2012 at 11:18 AM
i m interested in the franchise of samsung .My self from Jodhpur(Raj).
tarunpatel 03, Sep 2012 at 09:49 AM
dear Sir, I am interested in taking franchise of NEXT retail shop for my native town mumbaiI. Please contact me.
kishan jaiswal 05, Sep 2012 at 05:19 AM
hello sir,\r\nWith zeal and confidence and hard working strength, ability to work hard for profit motive with customer satisfaction. I am interested in franchise for next retail for siwan district in bihar, which would help me in establishing myself as a individual. So please provide all info regarding franchise details on my email.
sanjay kumar 05, Sep 2012 at 11:03 AM
i\'m intrested in some of the electronic based...software based...brands like microsoft...samsung...dell...wat to do..??? need full information....urgent....
tarun patel 15, Sep 2012 at 07:38 AM
dear Sir, I am interested in taking franchise of NEXT retail shop for my native town mumbaiI. Please contact me. \r\n\r\nReply |
tahir khan 20, Oct 2012 at 04:58 PM
i am interested to start the next showroom in jaipur rajasthan plz send me full information for opening showroom
Nilesh singh 06, Nov 2012 at 09:11 AM
Hiiii,i am i interested in getting the franchise of NEXT for Muzaffarpur ,Bihar.Plz provide me information about this.
shekar 09, Nov 2012 at 07:11 AM
I AM VERY INTERSTED GIVE FURTHER DETAILS AND WHOME TO CONTACT
Chirag Bansal 27, Nov 2012 at 03:46 PM
I am interested in taking franchise of NEXT retail shop in Chandigarh, Baltana and Pinjore. Please contact me.
gagandeep singh 04, Feb 2013 at 01:22 PM
sir we are intersted for samsung smart mobiles franchise.\r\nplease contact us
Dinesh N 02, Aug 2013 at 01:57 PM
Dear Sir, I am interested in taking franchise of NEXT retail shop in Bangalore City.
NARESH CHAND 24, Sep 2013 at 02:08 PM
IT IS GOOD TO HEAR THAT NEXT IS OPENING ITS BRANCH IN PALWAL .I HAVE ALMOST 7500SQFT. AREA AND WHICH CAN BE LET OUT AS PER YOUR REQUIREMENTS.THE BUILDING IS SITUATED AT THE MAIN MARKET,RAILWAY ROAD ,PALWAL,HARYANA. I WILL ALSO MAKE YOU AVAILABLE PARKING AND OTHER FACILITIES.
DEEPAK SINGLA 01, Oct 2013 at 05:56 PM
sir i would like to know about the NEXT franchise. So please send me the further information regarding getting franchise.Deepak Singla
Rachit agrawal 19, Oct 2013 at 01:28 PM
i am interested in getting the franchise of samsung in vadodara.
anil 16, Dec 2013 at 02:17 PM
Yes, I am Interested for franchaise, at our place Berhampur Odisha
Rajesh Shetty 19, Mar 2014 at 09:09 AM
Dear Sir,I am intrested for Service Franchise in Bangalore please get me back for more detailsThanks n Regards
Rahul Mehta 12, May 2014 at 08:26 AM
I am looking for multibrand electronic store at my home town ,Sirsa Haryana ,What possible opptions I can have Could you help me in exlporing the options .ThanksRahul
Joseph 20, Jul 2014 at 12:20 PM
Hi All, Does anybody start NEXT showroom Please give me information.
Vaibhav Singla 31, Jul 2014 at 07:11 AM
am looking for multibrand electronic store at my home town ,Moga Punjab ,What possible opptions. Or any wholesale bussiness
P.P. Ghose 07, Aug 2014 at 05:21 AM
We are interested to open a branded showroom at Dhubri, Assam both Ready-made Garments and Shoes
Ravi Pandita 18, Oct 2014 at 06:14 AM
i am interested in franchise at my home town Jammu ( J&K)
24, Nov 2014 at 06:44 AM
Dear sir i am sachin i want to open multi electronic iteams showroom in my home town delhi
syed 27, Dec 2014 at 06:26 AM
i am interested to start the showroom at hyderabad which is at Andhra pradesh.
saurabh kumar 12, Jan 2015 at 05:06 PM
hi i want to open combo electronic business in bihar . we have 2200sq fts area. main road lakhisarai bihar.
mannmohan 29, Jul 2015 at 05:47 AM
I want start a next store at Batala, I have own setup at heart of city plsase cnt me thx. mannmohan.
ramesh 06, Dec 2015 at 06:58 AM
want franchise
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