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Garnering A Fair Share In Franchising

India is witnessing a revolutionary change in the franchising industry, especially in terms of women entrepreneurs entering the domain. Let us find out more about the qualities that make women stand-out in this male dominated arena

By Sub Editor
Garnering A Fair Share In Franchising

With the growing number of women in franchising, the fairer sex sees to enjoy her share of success equally well with that of men. Some of the successful entrepreneur like Shahnaz Husain (Shahnaz Husian Group), Lina Ashar (KKEL), Shobha Kaul (Personal Point) etc have made the Indian male franchisors realise that women have a significant role to play in the franchising arena. While few years back, it was unusual to see a woman heading any business empire. However, the present scenario is witnessing the emergence of women in franchising. Lina Ashar, Chairperson and Founder, Kangaroo Kids Education Limited (KKEL) remarked, “Previously there were restrictions to venture into business and entrepreneurial activities. But over the years with increased education and exposure, the woman of today is more confident and outgoing as compared to the previous generations.”

Shahnaz Husain, Founder, Shahnaz  Husain Group shares, “The last two decades have seen the woman stepping out of her home, to make a career, gain financial independence, establish her own identity and fulfill her ambitions and dreams.” She further adds, “One can even go so far as to say that business acumen and sound management are without gender. There is no hard and fast rule that a man is a better entrepreneur by virtue of being male. Women have shown that given the same opportunities, they can be equally successful.”

Nevertheless there are few franchise businesses which are ideal for women. A few of these are listed below:

  • Pre-schools and play schools
  • Educational institutes
  • Beauty and hair salons
  • Jewellery franchise
  • Apparels and lingerie
  • Home furnishing and interior designing
  • Home-based franchises
  • Health and wellness centres

Innate qualities responsible for competing with men

Women because of their innate qualities are suitable for most of the franchise venture. Ashar shares, “In my opinion, success is not gender-specific. For both women and men to attain success the common mantra is focus, dedication, determination, innovation and inspirational leadership skills. However, due the patriarchal system of society, women need certain additional emphatic qualities like firm decision-making skills, pragmatic outlook towards enterprise-management and larger risk-taking appetite in order to sustain and succeed their ambitions. We can see women are breaking through these barriers. With the right exposure and qualification, women entrepreneurs of today are matching their male counterparts at every step, or in fact a step ahead.” In words of Husain, “Women not only have the courage, inner strength, and foresight that are necessary to be successful as entrepreneurs, but are no less than men when it comes to intelligence, talent, and creativity.”

Let us have a look at some of the qualities that make women better competitor than men in the franchise business industry.

Empathetic and friendly:  Women are more empathetic and friendly as compared to men. Women can create better relationship with their employees and clients. The tendency to be more empathetic and loving makes them perfect in running pre-schools and play schools. Moreover, women are warmer, friendlier and can sympathise with staff, thereby winning their regards and friendship sooner than most men franchises.

Juggling and organising ability: Women can handle more tasks simultaneously as compared to men who get flustered when faced with challenges. Husain comments, “A woman has what it takes to be a successful entrepreneur. For one thing, she can manage her different roles of wife, housewife, mother and career woman efficiently.” Therefore, women have the tendency of doing more than three things at the same time; this helps them in making a franchise successful. Ashar says, “While most women are known to proficiently manage multiple activities, it can get exhausting and be unproductive in the long run, if tasks are not organised well. Being able to focus on every task in hand is a major advantage that a women yields.”

Patience and time management: Handling the multiple responsibilities makes women more patients with employees. Women can divide their responsibilities and try to complete them in the allotted time. Ashar comments, “Good time management and organisation skills go a long way in ensuring the effective usage of one’s time and skills and the outcome at large.”

Prioritising responsibility: Women are good at prioritising, and deciding which activities are more important than others. This particular skill works well in the franchising industry, when problems arise concerning planning, staffing, financing and people management.

Better at motivating and encouraging: Women are considered better at motivating and encouraging employees. This helps them in getting more work from their employees and also encouraging franchisees that are not doing well. This accounts to the reason of seeing more women counselors in schools and corporate sector also.

The above given qualities prove that women can successfully compete with men in the franchise arena. Therefore, now it is time for men to understand and encourage greater acceptance of women as franchisors and franchisees.

To conclude, women are ushering as a strong competitor of men in the franchising industry and India is soon going to witness more number of women entrepreneurs in the near future.

Comment
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Arnab Mukherjee : 18, Jan 2010 at 11:16 PM
Hi, I want to start up with a new business.I will be glad if i can start the same with Domino's.I want to set up in North Kolkata.Can you please give me an idea that how much money will be required to start this business?It will be my pleasure if you people would guide me in near future for the same. With best regards, Arnab Mukherjee Mob : 9820970456
hasrat ali khan : 19, Jan 2010 at 03:12 AM
Kindly mail detial for francacies
sam : 19, Jan 2010 at 11:31 PM
every day will go up food industries and iam very much intrest in this field, i will start pizza based shop at warangle or karimnagar in ap and iam very much intrest ur franchisee plase send to my mail all the information including financial detils thanx.
rahul prusty : 20, Jan 2010 at 12:19 AM
I am intrested in having a dominos restaurant in my city.Residing in bhubaneswar Orissa.I would be glad if you,send me the investment details and the chances of opening it here.
channu : 21, Jan 2010 at 02:13 AM
hi i am channu am a mba graduate from bangalore university and am interested in taking up a franchise of dominos in gulbarga can u mail me across the details
Amit kumar : 21, Jan 2010 at 09:03 AM
well i am intersted to part of the dominozz as a franchasie .could u arrange me the details regarding that.
koushal : 21, Jan 2010 at 09:46 PM
For franchise how much money i have to invest (minimum)? In domino's from what rate pizza or other food starts or end? Please give me reply faste bcoz i want to opean a store of fast food upto march starting.
mukesh arora : 22, Jan 2010 at 12:56 PM
please give me all information regarding domino's franchise
aakash bajaj : 22, Jan 2010 at 11:14 PM
my name is aakash bajaj.i am interested in franchasie of dominos pizza.could u tell me whats d details of regarding this matter. AAKASH BAJAJ 9009515000 BILASPUR CHATTISGARH.
vivek rao : 23, Jan 2010 at 05:52 AM
i am intersted in dominos franchise with a minimum investment in my home town alwar rajasthan which ia a part of n.c.r region and very much close to both delhi and jaipur. so i will be really greatful if you will send me all the details regarding to get the franchise so as to get it started asap.thanks.
drhashim : 24, Jan 2010 at 03:38 AM
hi iwould like to know details regarding franchise
deepak : 25, Jan 2010 at 02:48 AM
pls give me deatils to setup frainchisee in lucknow
ritesh uppal : 26, Jan 2010 at 05:04 AM
well i am intersted to part of the dominozz as a franchasie .could u arrange me the details regarding that.
niraj dave : 26, Jan 2010 at 06:00 AM
well i am intersted to part of the dominozz as a franchasie .could u arrange me the details regarding that.
NIRAJ DAVE : 26, Jan 2010 at 06:01 AM
well i am intersted to part of the dominozz as a franchasie .could u arrange me the details regarding that.
Anuranjan Kumar : 26, Jan 2010 at 10:40 AM
Hi, I want to work with Dominos as franchise. I belongs to ery small city thats Patna. There are no any pizza restouren in my city and i believe the city is growing like any thi g. I want to own a dominos pizza franchise in my city .Kindly mail me the required captal and others terms and condition in details. Regards ANuranjan 9930365441 9022804356
ashish gupta : 27, Jan 2010 at 01:20 AM
Hi, I want to start up with a new business.I will be glad if i can start the same with Domino's.I want to set up in delhi-dehradun nh-58 .so tell me how i can start this business With best regards, ashish gupta 9927001774
VARUN VERMA : 27, Jan 2010 at 06:47 AM
Hi, I want to start up with a new business.I will be glad if i can start the same with Domino's.I want to set up in North Delhi.Can you please give me an idea that how much money will be required to start this business?It will be my pleasure if you people would guide me in near future for the same. Thanks & Regards Varun Verma Mob : +91-9899446314
manjit benipal : 27, Jan 2010 at 08:52 AM
i am intersed to opan the domioss at khanna punjab will tell me about this
Balaji.S.C : 28, Jan 2010 at 12:25 AM
Hi, I want to start up with a new business.I will be glad if i can start the same with Domino's.I want to set up in madurai TamilNadu.Can you please give me an idea that how much money will be required to start this business?It will be my pleasure if you people would guide me in near future for the same.
nagaraju.a : 28, Jan 2010 at 07:09 AM
i am very happy to know that you offering franchaise for this iam interested to start dominozz at warangal or hanmakonda so plese send the details. thanking you
vineet sansanwal : 28, Jan 2010 at 10:46 AM
Hi i am interested in taking up a domino's franchisee in rohtak(haryana) but i am not really sure if its possible to take up a franchise of jubilant foodworks so if u can enlighten me a bit more about it that would be very helpful.
vheejay kumar dhir : 30, Jan 2010 at 05:09 AM
how much investment required for franchisee for guwahati(assam)
Shweta Mehta : 31, Jan 2010 at 05:01 AM
HI, Please contact me at the earliest as i have a location in one of key markets in delhi to start the dominos >>> and to add the said market doesnot have one within a vicinity of 4/5Km radius
VINOD : 01, Feb 2010 at 01:24 AM
please mail me the detalis
Ashok Kumar : 01, Feb 2010 at 02:05 AM
i want to open a domino restaurent. so, i want to know all the terms and conditions regarding it. so, pls try to make available all he querri\es as soon as possible.
Nishant vyas : 01, Feb 2010 at 02:44 AM
Hi, We have a mall in Ranchi which is located at the center of the city.We are looking to open a domino's outlet. Please revert on the same. warm regards Nishant Vyas 09717005857
mamta sharma : 19, Nov 2010 at 04:14 AM
Hi,i want to take dominos franchisee in udaipur (Rajasthan )beacuse udaipur could be good target market because in udapuir good pizza store is not available.So if u can enlighten me a bit more about it that would be very helpful.
mamta sharma : 19, Nov 2010 at 04:14 AM
Hi,i want to take dominos franchisee in udaipur (Rajasthan )because udaipur could be good target market because in udapuir good pizza store is not available.So if u can enlighten me a bit more about it that would be very helpful.
mamta sharma : 19, Nov 2010 at 04:14 AM
Hi,i want to take dominos franchisee in udaipur (Rajasthan )beacuse udaipur could be good target market because in udapuir good pizza store is not available.So if u can enlighten me a bit more about it that would be very helpful.
harpreet singh : 24, Nov 2010 at 10:09 AM
hello sir my name is harpreet singh.i am interested in franchasie of dominos pizza.could u tell me d details of regarding this franchies....... thanks
harpreet singh : 11, Feb 2011 at 03:48 AM
hello i am intersted in dominos franchies with minimum investment. I want to set up in delhi . can u please give me an idea that how much money will be required to start this business thanks
sudheer : 16, May 2011 at 09:42 AM
hello iam intrested in dominos pizza hurt in warangal hanamkonda so can u send me the details of business how to start it
lalit : 16, Oct 2013 at 12:52 PM
hi i want to open new business in west nagpur ,maharashtra, india, can you pls suggest how it will start and how much money is required to open dominos franchise, i am waiting your feedback thank you.
Khushboo : 22, Oct 2013 at 03:03 PM
Hi, I want to start up with a new business.I will be glad if i can start the same with Dominos.I want to set up in North Kolkata.Can you please give me an idea that how much money will be required to start this business?It will be my pleasure if you people would guide me in near future for the same.
sanaur rizvi khan : 03, Jan 2015 at 06:43 PM
Nice read. I want to read about organised street food players as people relate street food with junk.
Suhail Verma : 18, Mar 2015 at 12:37 AM
There were a lot to learn about the upcoming and current trends in the food industry by this article.
Kamalini Dasgupta : 22, Dec 2015 at 06:03 PM
We the owner of Gitanjali Grill are interested in joining in the food chain meals on wheels.
Kiran Goyal : 05, Feb 2016 at 04:58 PM
Amazing food trends. I have read this article, this is very informative.
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