Education Apr, 20 2011

Fun Filled Learning Profits

Blending the education concepts with dance, drama and music to instigate confidence, speech and communication skills in kids is a marvelous business idea. Thanks to international brands and franchising for making the concept popular in India. Explore more

By Ramanjit Kaur
Feature Writer
Fun Filled Learning Profits

New generation kids are efficient observers and are unparallel in grabbing new things. However, the lack of proper guidance restrains the capabilities and potentials of the young minds to shine. This is something which has been realised by few foreign educationists and entrepreneurs who took the initiative to get started with a unique and wonderful concept of imparting education through dance, drama and music. Realising the lack of apposite assistance in speech training, social skills and confidence building in children in India, these entrepreneurs took the franchise route to grab this untapped Indian market. Thus, it provides an outstanding business concept to the Indian aspirants who have passion for kids and want to start their own business. Read on to know the franchise opportunity and benefits of this business concept.

Fresh franchise biz!!

Companies like Helen O’ Grady International, Kinderdance International and few more have entered India via Master Franchise mode of franchising to provide carefully constructed progressive programme. These programmes serve as a catalyst to enhance the creative side of the young mind and body. The movement, music and creative dance are natural tools for fitness, learning and communicating while expressing their feelings. As Kirthana Ramarapu, Master Franchise Owner, Kinderdance International, India says, “Kinderdance was born out of the idea to reach out to as many young children as possible between the ages of 2 to 5 and involve them in a dance and gross motor development program blended with academics. Our programmes are designed to prepare children to enter the mainstream educational system both physically, mentally, emotionally and cognitively.” Supporting this, Arpita Mittal, CEO, Helen O’ Grady International says, “Practical learning through energetic classes guided by well trained teachers in our drama system as opposed to theory classes that depend on rote learning and add pressure to our already over burdened kids, is what we are promoting through our venture. We wish to offer fun filled and creative educational knowledge to children and the youth of India.”

So, this concept is of great benefit for a teacher who aspires to start his/ her own business. As Mittal states, “This business is perfect for those people who are already working in the field of education and for those who have a passion for education and wish to enter this highly rewarding field.”

Franchise support and offerings

To get started with this promising franchise business opportunity, all an aspiring franchisee needs to be is financially sound to invest an amount of Rs three to five lakh to get started with your own business. Along with this, passion to work with kids, understands young mind and body, good communication skills in English language and experience in the education field can prove to be an added advantage.

Taking up a franchise business is always a wise option than starting your business from scratch as the franchise model offers you so many leverages that you as a new entrant in the sector cannot even think of. Being a franchisee, you always enjoy the support of your franchisor and training offered from this expert end, which may include book keeping, marketing, hiring, training, and on-going support in the areas of Marketing, Advertising, Management, Training and many other areas as and how required. According to Ramarapu, “At our franchisee training course, a franchisee learns not only how to use our programmes, but also why these programmes work so well with children. Training begins with a comprehensive six – day course supervised and delivered by a Kinderdance trained and US certified trainer at our India corporate headquarters in Bengaluru. Here the franchisees learn everything they need to know about the Kinderdance programmes and operations.”

In short, the preparation of the mind/ body connection for preschool age children is of paramount importance. These interesting business concepts encourage children to participate in activities which are developmentally planned movement programmes which help in fully developing their bodies and minds.

Related: Smart learning, smart earning

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