Hotline: 1800 102 2007
X
Search Business Opportunities
Food and Beverage 2012-01-16

Freezing profits with frozen yogurt

By Neha GohilFeature Writer

Increasing health consciousness among Indians has led to the popularity of yogurt ice creams. Cashing on this consciousness flavoured yogurt chain Berrylite Frozen Yogurt, has forayed into the nation. In an interview Mark Ng,CEO, Berrylite Pte Ltd shares the uniqueness of the brand and its franchise aspirations as well.

Neha Gohil (NG): Briefly describe about ‘Berrylite Frozen Yogurt’?

Marc Ng (MN): Berrylite is a fast-growing retailer of all-natural fat-free frozen yogurt lifestyle concept. Berrylite creations are based on its light, refreshing, and of the right taste which is 100 per cent fat-free frozen yogurt imported directly from the USA. All frozen yogurt are made in the US Food and Drug Administration (FDA) certified dairy manufacturing facility in the USA. The yogurt mixes are shipped in liquid form, so that they are able to retain all the live and active cultures, which is essential to support a healthy immune and digestive system. Berrylite frozen yogurt is highly beneficial for health as compared to the powered-based products used by competitors. It has developed more than 50 flavors of frozen yogurt (such as Green Tea, Dark Chocolate, pistachio).  To add on to the healthiness, Berrylite boosts the yogurt concept with the most fresh fruit toppings (pomegranate, passion fruit, pomelo) in Singapore. The fruits are cut fresh daily at each store, and are never frozen.

NG: What is the USP of Berrylite Frozen Yogurt?

MN: We have many USP’s for our brand. These are:

  • We are the only frozen yogurt company that sells authentic frozen yogurt (never made from powder), which contains more than 10 millions of live and active cultures per gram in all its flavors. 
  • All our products are certified by the National Yogurt Association in USA.
  • Berrylite frozen yogurt has more than 50 flavors ranging from tart to sweet yogurt.

NG: When and why did you plan to expand via franchising? What are your expansion plans for India?

MN: We have taken the franchise route recently this year only. The company is looking at single territories and master franchise models in India.

NG: What kind of location are you looking for expansion in India?

MN: We are looking to set up outlets in all major cities and connecting cities in India.

NG: Where all are you present till now and how many franchise outlets you have?

MN: Currently, we are in Singapore with 10 stores.

NG: What are your requisites in terms of skills, area and investment from a prospective franchisee for each brand?

MN: We look for franchisees that have passion for yogurt products who are keen to do F&B business and preferably who already have an experience in running business (but this is not a must). Our area requirement is 300 sq. ft and investment may vary from Rs 3 to 4.5  lakh.

NG: What kind of training and support you offer to a franchisee?

MN: We provide and inform everything that a franchisee may need to know to run a Berrylite frozen yogurt store a success.

Comment
Related opportunities
  • E-Commerce & Related
    MOS Utility Private Limited is offering franchise with high potential..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 10000 - 50 K
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Malad west Maharashtra
  • Casual dine Restaurants
    Café Udupi Ruchi, is a restaurant which will provide the..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Rural District Karnataka
  • Bakery & Confectionary
    About Sweetish House Mafia:-Sweetish House Mafia (SHM) is a chain..
    Locations looking for expansion Maharashtra
    Establishment year 2013
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Quick Service Restaurants
    About: Go Italia is a casual dining Italian cuisine restaurant with..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories