corporate gifting Nov, 09 2012

Franchisors cashing on corporate gifting culture

With festive season being around the corner, the excitement for shopping for gifts can be seen everywhere. Gifting during festive seasons is the best time to make your relations better. Retailers and franchisors are ready to en cash this huge market by of

By Rita G Chauhan
Franchisors cashing on corporate gifting culture

A gift from someone special or close associates irrespective of its size, and cost can bring a million dollar smile on anyone’s face. It can work wonders in making your relations better. Business relations are also not aloof from the cause and effect of a gifting culture. The corporate gifting industry is booming and most of the businesses dealing in gift items are coming up with innovative ideas in order to meet the rising demand from their customers.

Cashing on this increasing trend of corporate gifting are franchisors or retailers. Anil Kumar Gupta, Managing Director, Sparket Marketing Pvt. Ltd shares: “Without compromising on quality and variety, companies prefer buying cost-effective gifts for their employees and associates during festive season. They are selecting gifts according to target audience.” Besides, to cater to corporate demand, franchisors and retailers are launching new ideas and are trying to serve the client in the best way as possible. However, offering a high quality utility item at low price is the mantra this festive season.

Significance of corporate gifts

Choosing a right kind of gift for any occasion or event increases its relevance. It plays a vital role for maintaining corporate alliances for a longer period.  It is given as a gesture of goodwill and conveys regard for professionalism and etiquettes. So the industry for corporate gifting is booming and is offering a lot of franchising opportunities. Franchisors are also gaining good profit through companies’ bulk orders.

Latest gifting trends 

The business tycoons of gifting industry are offering plenty of choices of gifts from modern ideas (branded watches, apparel, crystal gifts, photo frames) to traditional ways (baskets of Indian sweets and namkeens to kitchen items or crockery). However, sweets, a box of dry fruits, chocolates, flowers, and greeting cards are all time favorite corporate gifts. Anil Kumar Gupta, Managing Director, Sparket Marketing Pvt. Ltd shares: “We offer everything from a pin to a plane. Wide range of products allures our clients and entrepreneurs to connect with us.” There are countless gift options available in the market and one can choose anything of his choice.

The given list of gift items is popular this festive season and franchisors are en cashing profit.

Personalised gifts

When somebody receives a personalised gift, he/she will cherish it for lifetime. It allows gracing the festive occasion and giving special importance to the recipient of gift. Corporate houses can personalise things such as coffee mug, crockery or a travel bag.

Anurag Poddar, Director, Mohan Impressions Pvt. Limited (Pestro) shares: “We have a bustling product range of 600 unique items under personalised gift category.”

Gift baskets and flowers

Festive season is a time when most of us want to enjoy sweets and cookies. The gift baskets full of dry fruits, chocolates, soft drinks and cookies can create an everlasting impact on employees and clients. To make any gift basket more elegant and stylish ornamentation can be done with beautiful and colorful flowers. These days, companies like Florista India Pvt. Ltd, Ferns N Petals (FNP), and few others serve best with good quality flowers and offer an extensive range of corporate gifts. Pawan Gadia, CEO, Ferns N Petals shares: “We have been constantly bringing innovations to make more authentic and interesting flower gifting options for the customers. They can use our online service for instant cost effective flower delivery, ranging from fresh flowers and artificial flowers.”


Candles can be a precious gift on the occasion of Diwali. Sparket, Welburn candles and many more are the renowned market players who offer beautiful candles for all business clients. Anil Kumar Gupta informs: “Due to demand from our regular corporate customers we are committed to provide them with a variety of gifts, especially candles on the occasion of Diwali festival.”


With each and every gift a beautiful greeting card with an illustrated message expresses feelings. It is the modern and most sentimental option for corporate gifts. Hallmark and Archies are the largest producers of greeting cards in India. Vijayant Chabra, ED, Archies Ltd says: “We have our internal division that offers more than 60 items which are exclusively procured and made for our clients.”

Electronic gadgets

Electrical gadgets are excellent and ideal gift options. Expensive gadgets like digital cameras, iPods, MP3 players and so forth can be chosen as corporate gift items.

The wide variety of festival gift items include greeting cards, bakery products, apparels, candies, electronic gadgets, brass items, crockery, silver utensils, deities, and desk top items etc. They all are available at affordable rates prove to be ideal gift items during special occasions during festive seasons.

The corporate gifting industry is growing fast and there are many big and small companies who are providing an end-to-end gifting solutions to their customers. The companies are also looking for expansion and are providing good opportunities for aspiring entrepreneurs. So what are you waiting for, select the right gift item for this festive season.

Related: Noble gesture offers rewarding success

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