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Women Entrepreneurs 2010-05-10

Franchising: A Fair Game For Fairer Sex

The male dominated business world has seen a drastic change over the years with more and more females making their presence marked in this domain. Franchising is the biggest contributing factor in making it possible for women to join the business world. F

By Sub Editor
Franchising: A Fair Game For Fairer Sex

Taking into consideration the current scenario of business world today in India the ratio of males and females doing businesses is almost showing similar counts. The domain which was considered to be male dominated few years back is now accepting more and more female entrepreneurs. There are number of factors like education qualification of women, financial requirements to maintain the high standard of living, and technological advancements contributing to this trend. However, the most significant factor contributing to the more and more woman entering the business world is franchising.

Earlier the responsibility of managing the family and kids used to lead many women to give up their professional careers, as it was unmanageable to fulfill job responsibilities along with managing home. For such conditions franchising business has proved to be blessing as it give women an opportunity to manage their home as well as run their franchise business from home. This can be said keeping in mind the advantages offered by franchising opportunities over an independent business started from scratch.

Women opting for franchising vs independent business

A franchised business offer more benefits over an independent business for women. Let us have a look at some of these benefits:

Low risk factor: Every franchise business offers reduced risk factor. As women in general avoid risks and seek stability, franchising is one of such business concept that comes with minimum risk and high return benefits. Franchising gives them the stability as there is the support of the franchisor as well as his team which is missing from an independent business.

More flexibility: Franchising give more flexibility in terms of managing and maintaining a business. A woman is compelled to do multiple jobs at the same time. Franchising is the only business that helps the women to maintain a perfect balance between personal and business life. Thus, it is only in franchising, a women is able to enjoy a more balanced lifestyle with a valuable career, and a decent income in-hand.

Well-established business: Running a franchise is comparatively easier than running an independent business. A woman who aspires to have a career but not at the cost of her family can buy a franchise as the brand is already established. Therefore, they do not have to devise any business strategies for starting a business.

Well trained employees: The advantage of a franchise also includes availability of well trained employees. Aspiring women entrepreneurs after taking the franchise route are bestowed with trained employees by the franchisor for smooth functioning of the franchise business. On the other hand, in an independent business, it is the responsibility of the owner to select and train the employees, which is a difficult job.

Freedom to delegate tasks: A franchise business offers leverages in terms of assigning tasks to trained employees, thereby reducing the franchisee’s work. A franchisee can assign tasks to her employees when she has to leave the outlet for some work at home. The franchise managers and other staff can handle the day-to-day operations of the business in the absence of the franchisee as they have been well trained by the parent company.

Well-suited franchises for the fairer sex

Women with their inherent business acumen, coordinating power, and reasoning capability can do wonders in any field. Even in franchising, women can take up any franchise concept according to her interests and capital etc. Nevertheless, there are a few franchises which are best suited for women. These are:

Apparel and lifestyle industry: The fairer sex is endowed with innate passion for apparels and fashion. Due to their in depth understanding, they can successfully manage and run their apparel and jewellery franchises. A lot of women franchisees have entered franchising by taking the franchise of apparel brands.

Beauty and wellness industry: Women and beauty are interrelated. Women franchisees can run beauty salons and other health centres successfully because they are efficient in grooming and taking care of others.

Education industry: Women franchisors and franchisees are also perfect for the education franchise sector. Moreover, the pre-school sector also offers huge scope for married women and mothers. Women, can nurture and understand the kids better than men, as they are more patient and affectionate.

Home and furnishing sector: Another sector suitable for women is the home furnishing and décor sector. Home and furnishing sector is fit for every women franchisee, as they are good in organising things and has eye for detail analysis, thus helps them to handle  business well.

To conclude, it can be said that every women married or single aspiring to own a business and make profits can now give wings to their dreams. Franchising buisness is the only suitable option that offers the fairer sex a lot of leverages that is not guaranteed in any independent business.

jacob : 24, Feb 2010 at 05:01 AM
Would like to know more about it.
Deepak Chowdhary : 25, Feb 2010 at 10:42 AM
Dear, Please provide me the details for the same. Kind Regards, Deepak Chowdhary
devbir singh : 01, Mar 2010 at 01:52 AM
I am impressed would like to know more about the project and also which cities in india are having such type of business. Is the concept supported by the knnel associatrion of india
Jegan Andrew : 02, Mar 2010 at 08:51 PM
I am running kennel for last 10 years, i would like to know more about this.
Rati : 04, Mar 2010 at 02:28 PM
I'm interested and would like to know more about it.
nitin : 08, Mar 2010 at 02:45 AM
intrested, want to know more about it
Pritesh : 14, Apr 2011 at 02:45 AM
hello, i am an indian national, interested in franchisee business in pet products in mumbai
Amol Sharma : 24, May 2011 at 12:43 PM
would like to know how to start franchisee
Gaurav : 11, Mar 2012 at 09:34 AM
Would like to start a pet product outlet. Presently we are catering to diagnostic needs of pets , looking for diversification . Can I get some more details.?
Manish Kaushik : 11, Jun 2012 at 01:14 PM
I would like to start pet grooming parlour and beside like to sell accessories, since I have shop just opposite to the leading practitioner of Delhi. Every day he sees pets somewhere around 400 to 500.\r\nKindly let me know how should I go about it.
Kunal bansal : 16, Jun 2012 at 03:48 PM
We are interested in distributor or c & f of Punjab
mahesh nanda : 19, Jul 2012 at 02:45 PM
sir i am very much intersted ,plz fwd me the proceadure
trupti gaikwad : 06, Sep 2012 at 04:08 PM
hi,\r\ntrupti frm Pune, i wolud like to hav franchisee. \r\nplz let me knw d norms of the Pedigree...\r\n\r\nthnks n regards
Mrs Reddy : 16, Sep 2012 at 02:35 PM
I\'m interested in the proposal. As \r\nI love animals it will be the best business for me. Do revert back soon.
PARMINDER PAL SINGH : 17, Dec 2012 at 07:31 PM
i wd loe to know about franchise oppurtunities in dehradun
sathesh : 21, Jan 2013 at 08:04 PM
hi... i m interested in starting kennel or bird farm
Randhir : 04, Oct 2013 at 01:29 AM
I would like to start pet business in Pune and would like to invite partners. Please send me details.
Sibasish Biswas : 02, Nov 2013 at 01:33 AM
I would like to start a pet accessories business like pedigree store.
sunny s raichur : 18, Feb 2014 at 02:41 PM
Respected,sir/madam .i want to stat a pet\\\'s food shop ,but the problem is im not abel to get proper guidence or proper franchise whole will help or support me for my pet\\\'s food shop business,can u please help me out regarding this.if possible can u mail me or send me all the information regarding investement in pet\\\'s food shop .waiting for your positive reply hope you will do the needful. with regards sunny raichur
Abdul Jabbar : 21, Oct 2014 at 09:42 PM
want to have an franchese or distributership for belgaum, need help
Raman : 08, Apr 2015 at 05:38 PM
HiI want to start Pet food supplies and accessories business.Want to know details regarding it
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