Hotline: 1800 102 2007
Search Business Opportunities
Advisory 2009-09-16

Foster franchisor franchisee relationship

Franchisor and franchisee are the two interdependent entities. The franchisor depends upon the franchisees for expansion of his brand and the franchisees are dependent on the franchisor.

By Sub Editor
Foster franchisor franchisee relationship

The franchisor-franchisee relationship is not always on even plinth. The franchisor, on the one hand feels, he has full authority to enforce systems and standards as the business is his offshoot, whereas, the franchisee on the other hand often views himself as an independent entity, and wants to work his own way.

For the success of any business cordial relations between the partners as also the customers is most important. Similarly, in franchising cordial and cohesive relations between the partners is of paramount importance to usher in success.

In order to maintain strong ties amidst the partners the following view points may be given a serious consideration:- The key point in all relationships is an open and effective communication.

Relationships are built with dialogue, so it's important that the parties encourage dialogue in every aspect of the relationship. Annual conventions, regional meetings and advertising counselling can be effective to provide two-way communication. Failure to express concerns, emotions, or interests can lead to uncertainty and negative feelings, ultimately leading to the deterioration of the relationship. Problems are bound to arise in any relationship but these should be discussed quickly, so that an effective solution could be found out. Trust is the key to a long-term sustained relationship. If the franchisor has promised something to the franchisee it should be executed at the earliest.

The franchisor should be honest with the franchisee from the start. Lastly, to have a good relationship with the franchisee, the franchisor should genuinely care about the success of the franchisees. Both, the franchisor and the franchisee should be clear about their objectives and interests. The franchisor should make his goals and interests known to the franchisee before entering into the agreement. With the franchisee dreaming about differently, the relationship cannot gain stability and success.

Besides these key points, some other measures may also be adopted :-

  • Plans should be drawn up from the very beginning to develop amicable relationship and bonding.
  • Both parties should devise a system that would ensure a balance between the two. Whether the franchisee will fit into the expectations of the franchisor and vice versa.
  • Once an agreement has been reached, the franchisor should allow suggestions to be made by the franchisee, but the franchisee should be made clear that all his advices may not be binding on the franchisor.
  • Involving the franchisee in decision making of franchisor and receiving his counseling when occasions demand, may foster the ties between the two. The franchisee may be included in the advisory council.
  • The franchisor should understand that there are no exact guidelines or guide books to follow, when it comes to developing and fostering ties with the franchisees.

But it must be a strategic choice of the franchisor to constantly endeavour to groom, nurture and foster ties with the later in a quest to flourish his business.

Related opportunities
  • Quick Service Restaurants
    About Us: Iyer's Delight: With a vision to spread the love..
    Locations looking for expansion Tamil nadu
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Home Products
    Locations looking for expansion TELANGANA
    Establishment year 1992
    Franchising Launch Date 2018
    Investment size
    Space required 500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Hyderabad TELANGANA
  • Quick Service Restaurants
     About The London Shakes: The London Shakes are the re-inventors of..
    Locations looking for expansion Madhya pradesh
    Establishment year 2009
    Franchising Launch Date 2011
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • About Us: C.H.I.L.D an initiative of Mrs. Kavitha Chandra Mouli hasa..
    Locations looking for expansion Tamil nadu
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts