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Education 2013-08-04

Fortune in education industry

Preschool industry has grown by leaps and bounds. With its progress, new brands are also emerging in the franchise wagon. Discovery Montessori Preschool is one such brand. In a conversation with Ekta Verma, P.K Samal, Managing Director, Igniva Eduvent Group expresses his enthusiasm towards the franchise model and his dreams to open 100 centres by year end.

Share your entrepreneurial journey. What motivated you to get into this industry?

Since 1999, I was working as Director, Strategic Planning with G D Goenka Group. Besides me there were two other Founder Directors, Pankaj Kumar and Vikas Kumar. Pankaj was working as Head- Corporate Relations with G D Goenka World Institute and ITM Group of Institutions and Vikas was working with United Health Group, a USA health Care company. We all have been committed with education sector at leadership positions since long, so our main aim now is to impart quality early education apart from just good Infrastructure. The company has plans for higher secondary education and universities in the coming years.

What is the USP of Discovery Montessori Preschool?

Discovery Montessori Pre school has been established in 1953, California, united states of America. It is running sucessfully from more than 60 years. Scientifically prepared Montessori School enhances the development of the basic elements of character - freedom, concentration, independence, self discipline and a sense of reality. The preschools will follow the USA based teaching learning method.

How many centers are you planning to open in the coming years?

We are targeting 100 franchises every year. The number will depend upon the quality of franchise seeker. We will not compromise the quality for the sake more franchises.

What kind of franchise opportunity are you offering? What kind of training and support do you provide for your franchisees?

We have quality staff to train the teachers of franchise seekers for USA based Curriculum, teaching and learning method, safety and hygiene standards. All the franchises will be monitored through web CCTV camera.

Which all cities are you tapping for expansion?

We are tapping almost all the cities of India and other South Asian countries.

What strategies do you follow to beat the fierce competition?

We are not keen on competitions. Our motto is to provide quality preschool education in a safe and hygienic environment.

What are the challenges that can be faced by a franchisee in this business?

We consider the franchise seekers as our partners and we are ready to solve all the operational and academic problems if any. We will involve ourselves in all the recruitment process of faculty and other staffs to maintain quality staff intake.

Franchise facts:

Investment

Area

RoI

Target centres by 2013

Rs 30-50 lakh

3000 sq.ft and above

40-50 per cent

100

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