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Advisory 2012-03-15

Forte for the fairer sex

Women entrepreneurship is on the rise. All thanks to the development of various business concepts that interests women. Franchising has further encouraged women to opt for entrepreneurship. Read on to know the hot franchise concepts for women during the y

By Abha Garyali Sub Editor

Contemporary woman is a business woman. She is not just confined to her house and is always ready to explore the outer world like her men counterpart for better opportunities. This drastic transformation has given boost to women entrepreneurship. Also the emergence of various women oriented business concepts is encouraging women entrepreneurship. Franchising is adding fuel and is making business quite easy and accessible to women.

Why Franchising?

Franchising offers a proven business model that is already tested and is successful. It is a low risk business model with a facility to devote flexible hours, providing the expertise of the franchisor to make the business success. As majority of the women oriented franchise businesses are owned by women so aspiring women franchisees also prefer to take up the franchise business. According to an estimate, there are more than one lakh franchise outlets managed by women which are on a continuous rise. The article explores some of the hot franchise concept for the year 2012 for women.

Hot franchise concepts for women for 2012

Though women today can fit into any business concept but there are some business concepts that are quite close to women’s interests. In fact there are a few franchise domains which are specifically being dominated by women entrepreneurs. Let us have a look at few of these.

Beauty sector: Beauty and women are correlated with each other from time immemorial. The fairer sex has her forte in beauty and well-being. Walking on the beauty path many women entrepreneurs have gained a lot of prominence and name in this sector. Shahnaz Husain (Shanaz Husain Group), Blossom Kochhar (Blossom Kochhar Group), Vandana Luthra (VLCC), Veena Kumaravel (Naturals) etc are few of the prominent ladies who have made the beauty sector more women oriented.  Many more women have been inspired to enter the beauty business by seeing their success. Shahnaz Husain says, “As far as franchise salons, spas and beauty institutes are concerned, I have had mainly women franchisees. The beauty business essentially deals with women and I feel that it can be best understood and handled by women. I feel that women have a special aptitude for the beauty business. A woman is better at client handling and has good communication and people skills. This is an added advantage in the beauty business.”

Play school and pre-school sector

Women have been making a name for themselves in the pre-school field for a long time. The utmost patience and warmth imbibed in women make them perfect educationalists and care takers. Established brands like Eurokids, Kangaroo Kids Education Ltd, Brainworks, Promise, Edify Education and many more have opened their doors to more and more women entrepreneurs. Sharing her views about women in franchise, Lina Asher, Chairperson, Kangaroo Kids Education Ltd said: “Globalisation has led to an increased sense of awareness and has also brought about significant changes in our social structure.” She further added: “We do have a large number of women franchisees especially for our preschool brand Kangaroo Kids.” As informed by Kavita Jain, Vice President, MDN Edify Education, “The most favourable thing that attract women to education franchising is the short working duration. It is usually seen that women prefer taking franchises of pre-schools and even franchisors prefer women entrepreneurs.”

Gym and fitness centres

Fitness earlier was men centric earlier but women are also getting more conscious of being fit and healthy. This has made fitness centres as an important business opportunity for the fairer sex. Manisha Ahlawat, Master Franchisee, Vivafit India shared: “Vivafit came across as a fresh new concept in women’s only fitness centre format. We identified this great business opportunity due to a dearth of fitness centre/gym options in India for women of any age group. Most of the regular gyms cater to a predominantly male clientele and may have over looked the specific needs of women.  We want to provide a place where women as young as 14 and as old as 80 can work out in a safe and comfortable environment.” Regarding the need for health centres she added: “This is a growing need also as we know the increasing incidence of breast cancer, diabetes, blood pressure and coronary diseases in Indian women. Vivafit has successfully tapped the same market segment in Portugal and we want to replicate their success story in India.” Curves, another international fitness club, catering its services specifically for women clients, target only women franchisees all across the world. Their business model promotes women entrepreneurs to open their fitness clubs which are especially for women clients.

Home based sector

Another sector which is coming up especially for women entrepreneurs is the home based sector. Home based opportunities have really grown in the last couple of years. These provide apt earning and entrepreneurial prospects to home makers who earlier had no choices to make money from home. Few direct marketing companies which can sell products from the comfort of home are entering into franchising, thereby providing women a good home based opportunity. As shared by Vijay Dalwani, Director, Sanda Wellness: “Sanda Wellness provides a great opportunity for women (homemakers) to jump into the entrepreneurial world with minimum investment and more comfort to work from home.”

Books and toy rentals

Women entrepreneurs can cash on this emerging good franchise opportunity of rental books and toys. Women are considered good dealing with kids and their parents. Therefore running a toy or book rental franchise gives them dual advantage of making money while interacting with young ones.

It may not be apt to conclude that women entrepreneurs are just limited to these few business categories. There are many other sectors in which women have made a name but these are few of the sectors which are getting dominated by the fairer sex. However this list is continuously on the increase, with women becoming more independent and career conscious.

Comment
ravi 02, Oct 2011 at 06:25 PM
send me more details.Im based in mumbai
Mauve 19, Oct 2011 at 02:20 PM
I don\'t even know what to say, this made things so much esiaer!
TASADUQ 17, Nov 2011 at 06:12 AM
HELLO I WANT A FRANCHASIE FOR KASHMIR
Thangsangkham 27, Feb 2012 at 06:19 AM
Hi,\r\n\r\nI want to be a franchiser in Manipur. Help me out!
harish sharma 04, Aug 2012 at 06:26 AM
I want to know what is the profit in this sector....
srinivas 22, Aug 2012 at 09:56 AM
Hello, Request to send in more details about the franchise,terms and conditioons and the margins
sunita gupta 31, Aug 2012 at 09:14 AM
I am interested in having a travel franchise. I am MBA and worked with Foreign bank and handled all kinds of travel need of expatriates etc.
rafiq ahmed 14, Oct 2012 at 07:48 AM
i am looking franchasie for flying high wings
Dinesh 11, Nov 2012 at 12:04 PM
HI I am dinesh i want to WANT A FRANCHASIE FOR at solapur
Girdhari Sharma 11, Jan 2013 at 04:58 PM
HELLO I WANT A FRANCHISIE FOR JAMMU & KASHMIR.
Jay Vohra 02, Aug 2013 at 10:36 AM
I would like to be part of your industry. Kindly furnish me with details. Regards
binay kumar 26, Dec 2013 at 09:32 AM
hello I want take this for jharkhand plz contact me
ARUNKUMAR SHETTAR 19, Mar 2014 at 02:20 PM
interested to start in mysore. please send details
Venugopal K 27, Mar 2014 at 07:04 AM
I am interested in having a travel franchise. Request to send in more details about the franchise,terms and conditions and the margins.Thanks,Venu.
B S Prasad 05, Apr 2014 at 09:01 AM
Interested in exploring the opportunity
Pawan Gill 16, Jun 2014 at 09:52 AM
Hi,I ,m interested in a franchisee business in tour & travel. Please send more details specially the investment, space required and the profit margin.
Pawan Gill 16, Jun 2014 at 09:54 AM
Hi,I ,m interested in a franchisee business in tour & travel. Please send more details specially the investment, space required and the profit margin.
HARI 20, Oct 2014 at 01:08 PM
Hi,I ,m interested in a franchisee business in tour & travel. Please send more details specially the investment, space required and the profit margin. HARI
HARI 20, Oct 2014 at 01:08 PM
Hi,I ,m interested in a franchisee business in tour & travel. Please send more details specially the investment, space required and the profit margin. HARI
Nitin Vijay 20, Nov 2014 at 08:28 AM
I am interested in having a travel franchise. Request to send in more details about the franchise,terms and conditions and the margins. in Pune
santhosh 30, Jan 2015 at 08:49 AM
hai, iam santhosh. n I would like to stat travel franghise in idukki dt. kerala,pls,send more details
prabhjot singh 03, Apr 2015 at 12:05 PM
HELLO I M INTERESTED IN TRAVEL FRANCHISEE. LIKE TO KNOW ABOUT TERMS & CONDITIONS AND MARGINS IN JALANDHAR
rohith 07, May 2015 at 08:49 AM
HELLO I M INTERESTED IN TRAVEL FRANCHISEE. LIKE TO KNOW ABOUT TERMS & CONDITIONS AND MARGINS -
jitendra 18, Sep 2015 at 03:16 PM
I WANT FRANCHISE FOR RAJKOT(GUJARAT)
jitendra 18, Sep 2015 at 03:17 PM
I WANT FRANCHISE FOR RAJKOT(GUJARAT)
Ramnarayan 06, Oct 2015 at 05:06 PM
Hi there,I am interested in franchising in travel field. Please forward me the details in order to move further.Regards J.Ramnarayan.
Umesh Pardeshi 27, Oct 2015 at 03:35 AM
I am interested in your franchise at Pune city and Chandrapur city.
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