Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Business services 2009-11-21

For plush homes

By Sub Editor
For plush homes

Global home fashion and lifestyle major Rosebys has successfully made its presence across the major cities in India. With plans to expand further, Aloke Banerjee, CEO, Rosebys Interiors India Ltd, shares the future aspirations as well as franchise requirements of the company.

Abha Garyali (AG): Tell us something about the origin, growth and success of ‘Rosebys’? When, where and how did it originate?

Aloke Banerjee (AB): Rosebys was established in the year 1929 in UK as a convenience retail store selling homewares. In the year 2008, it was launched in India and has grown to be a leading home décor and lifestyle accessories store chain in India.

AG: From where did you get the inspiration to opt for franchising as a mode of expansion?

AB: The success of other renowned brands through franchising made us foray into franchising. This model was adopted considering that it offers better financial and organisational benefits to the brands.

AG: What difference have you noticed in the performance of the company after it opted for franchising?

AB: Our stores in UK were operated on company owned model which was a huge liability, especially at the time of recession. However, taking up franchise model in India has helped us to be self sufficient in terms of cash flows. It has also helped us in expanding to various parts of India and also achieved the desired level of business. Franchisees on their part ensure that the brand ethos and guidelines are followed whilst achieving the desired business objectives.

AG: What is the USP of Rosebys?

AB: Rosebys has a concept based product offering. We offer an array of products from bed, to home and bath furnishings, to lamps, candles, vases, frames, premium utensils to personal care products amongst others.

AG: What qualities do you look in prospective franchisees for your company?

AB: The franchisees need to be financially strong and have a good knowledge about the market. They need to be energetic to drive the brand and be involved in the day to day activities.

AG: What are your views about India as a market place for your company?

AB: The Indian market has a huge potential to grow in the home décor category.

AG: What all training and support do you provide to the franchisees?

AB: We provide training at two levels, one at the franchisee level and the second at the staff level. The training includes business understanding, product know-how, customer servicing, visual merchandising and customer relationship management.

AG: How much investment is required by an aspiring franchisee?

AB: The total investment required is approximately Rs. 20 – Rs 25 Lakh.

AG: What are your future plans in terms of expansion through franchising?

AB: We plan to achieve our target of 500 stores by end of 2010.

AG: What are the challenges that can be faced by a franchisee in this business? How can they overcome these challenges?

AB: The prime challenge faced by a franchisee is regarding the right location. Location is of utmost importance as it decides the footfall. The franchisee should also keep in mind the steady availability of merchandise and communication with the customers as per company guidelines. Footfall development is another area of challenge, in this aspect the company actively needs to help the franchisee to overcome.

star franchise india
Related opportunities
  • About Us: Café Durga was started by Kapil Anil Kulkarni in..
    Locations looking for expansion Maharashtra
    Establishment year 2003
    Franchising Launch Date 2008
    Investment size
    Space required 400
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Pune Maharashtra
  • Others Food Service
    About Us: The Fresh Meat Market is an online platform as..
    Locations looking for expansion Uttar pradesh
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida Uttar pradesh
  • Fine Dine Restaurants
    About Us: Launched in 2013, Biryani Blues is Delhi NCR’s largest..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Gyms And Fitness Centres
    About: EXTREME is an iconic lifestyle brand fuelled by the passion, creativity, and ..
    Locations looking for expansion Delhi
    Establishment year 1998
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads