Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Food and Beverage 2009-11-16

For a larger slice

By Feature Writer
For a larger slice

Pizza and pasta popularity has given boost to Italian food market in India. Tarun Chaudhary, MD, Slice of Italy shares with us the expanding phase of his brand through franchise route.

Ramanjit Kaur (RK): What inspired Slice of Italy to take the franchise route to expand the brand?

Tarun Chaudhary (TC): The objective of Slice of Italy is to reinforce its distinctive niche. It is the only casual dining restaurant with home delivery service. It is known for its Italian menu that carries 66 varieties of Pizzas. Franchising made it easy to reach and satisfy more customers and expand into new markets, thus achieving the goal of continued growth. Slice of Italy’s team follows a simple rule ‘treat the customer the way we would like to be treated, make the food which we would love to die for’.

RK: What is the eligibility criterion for taking the franchisee of your company?

TC: For us, a franchisee is a business partner (a very demanding one). There are various parameters for finalising a franchisee such as: educational background, financial background, family ethics and so on. We allocate our franchise by keeping all these factors in consideration. But the most significant parameter is the franchisees’ passion for food and success.

RK: How many franchisees do you have and in which all cities?

TC: We have 15 outlets in Delhi and NCR; out of these four are franchise outlets. We are planning to open 38 to 40 outlets by 2011.

RK: What support do you provide to your franchisees?

TC: We provide our franchisee with every possible support as soon as the franchise agreement is signed. We even help our franchisees in lease negotiation (if asked by the franchisees). Our store development team guides the franchisees through the design, permitting, bidding and construction process. We offer a thorough training and support to our franchisees.

RK: What is the break even period for ‘Slice of Italy’ franchise?

TC: Slice of Italy franchise has a break even within three to four months of opening. As far as the break even of the entire investment is concerned, the return can be achieved in two or two and half years of the opening of the outlet depending upon the location of the outlet, since the brand Slice of Italy is touching new heights.

RK: Any advice for young entrepreneurs?

TC: The secret to success comprises commitment, excellence, an obsession with product you deal with (in our case its pizza), dedication, and a desire to succeed.

RK: What are the company’s future plans in terms of expansion through franchising?

TC: The company plans to open 38 to 40 outlets by 2011. We have plans to expand in Punjab, Himachal Pradesh, Rajasthan, Uttar Pradesh, Uttaranchal, along with Delhi and NCR. We have plans to open pure vegetarian Slice of Italy restaurants in all major cities of Gujrat and in some parts of Maharashtra as well.

Comment
image
image
mobile
address
star franchise india
Prashant Agrawal : 19, Oct 2015 at 05:41 PM
I am looking for Franchise in Gwalior Madhya Pradesh.
Related opportunities
  • Pharmacies
    About Us: Pillstree changes the way you shop for health care..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Tea And Coffee Chain
    About Us: Established on 14 Feb 2018 The Company has been into..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Bakery & Confectionary
    About Us: The Churro Co. is quintessential cafe chain for Mumbai..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Quick Service Restaurants
    In 1952, Lovie Yancey created something unique. A culture. A..
    Locations looking for expansion New Delhi
    Establishment year 1952
    Franchising Launch Date 1990
    Investment size Rs. 50lac - 1 Cr.
    Space required 1200 sq ft
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads